This document outlines the first steps for Facebook advertising, including defining the goals (what and why), targeting the right audiences (who), and implementing campaigns (how). It recommends starting with custom audiences based on customer lists, website traffic, app activity, or offline data. It then discusses lookalike audiences, saved audiences, setting a daily budget and cost per click, calculating your cost per acquisition, and controlling campaigns. The overall purpose is to provide guidance on setting objectives, targeting the right people, and optimizing spend for Facebook ads.

1. THE FIRST STEPS to
Facebook Advertising
Ida Christine Andersen
Freelancer, consultant and teacher in onpr.dk // SpreadYourWord.dk

2. THE STEPS
WHAT?
WHY?
WHO?
HOW?
$$$

3. WHAT?

4. WHY?

5. WHO?
1. Custom Audiences
1. Customer lists
2. Website traffic
3. App activity
4. Offline activity
5. Interaction
2. Lookalike Audiences
3. Saved Audiences

6. WHO?

7. WHO?

8. HOW?

9. HOW?

10. HOW?

11. HOW?

12. HOW?

13. $$$
• CPC & daily budget
• Calculate your CPA
• Control & limits
100 clicks x 1,50 kr. = 150 kr.
4 customers = 37,50 kr. per aquisition

14. Questions?