Why do we need practical enterprise architecture?Apple Taton
Practical Enterprise Architecture Seminar
21 January 2558
@Software Park Thailand
Why do we need practical enterprise architecture? by PIPAT EAMSHERANGKOON
The single hybrid cloud/web/native platform that can create compelling information. From a stand alone app to a comprehensive full-featured application with content management and content creation through cloud.
Adaptable to various industry, health care, tourism, publishing, e-government and more
Why do we need practical enterprise architecture?Apple Taton
Practical Enterprise Architecture Seminar
21 January 2558
@Software Park Thailand
Why do we need practical enterprise architecture? by PIPAT EAMSHERANGKOON
The single hybrid cloud/web/native platform that can create compelling information. From a stand alone app to a comprehensive full-featured application with content management and content creation through cloud.
Adaptable to various industry, health care, tourism, publishing, e-government and more
Best White Book for Build an E-Commerce Platform in Thailand (version 2017)Tum Nuttaporn Voonklinhom
My presentation for "E-Biz Expo 2017" & "6th E-Commerce Day 2017" @ Queen Sirikit National Convention Center (QSNCC) on Jun 16th, 2017 (Facebok Live: goo.gl/Msz8at)
This slide is Review About Internet Podcast TV
Presented By Pradya Wongworakul (@aumpradya)
www.itcoolgang.com
Presented at 30 August 2008 at 5.00 PM at Chulalongkorn University (BarcampbBangkok2)
The document provides details on a 2024 business plan for various markets including commercial & construction, government & project solutions, SOHO & retail, and upcountry channels. It analyzes market sizes and potential sales for different verticals such as office buildings, hotels, hospitals, factories, residential buildings, and government projects. It outlines key actions like following up with contractors, designers, and channels to promote products and solutions. Sales strategies proposed include package deals, rewards programs, and PR/advertising efforts to target various customer types and regions.
Best White Book for Build an E-Commerce Platform in Thailand (version 2017)Tum Nuttaporn Voonklinhom
My presentation for "E-Biz Expo 2017" & "6th E-Commerce Day 2017" @ Queen Sirikit National Convention Center (QSNCC) on Jun 16th, 2017 (Facebok Live: goo.gl/Msz8at)
This slide is Review About Internet Podcast TV
Presented By Pradya Wongworakul (@aumpradya)
www.itcoolgang.com
Presented at 30 August 2008 at 5.00 PM at Chulalongkorn University (BarcampbBangkok2)
The document provides details on a 2024 business plan for various markets including commercial & construction, government & project solutions, SOHO & retail, and upcountry channels. It analyzes market sizes and potential sales for different verticals such as office buildings, hotels, hospitals, factories, residential buildings, and government projects. It outlines key actions like following up with contractors, designers, and channels to promote products and solutions. Sales strategies proposed include package deals, rewards programs, and PR/advertising efforts to target various customer types and regions.
This document provides information on various security camera products from ColorHunter Technology, including their Prime, EasyStar, and EasyBasic series. The Prime series uses warm LED lights for true color reproduction without color distortion or high light pollution. EasyStar cameras feature ColorHunter technology for clear low-light performance. EasyBasic offers more affordable basic security cameras.
The document discusses the Prime series of security cameras, including four models - Prime I, Prime II, Prime III, and Prime IV. Key features highlighted include reliable SD card storage, automatic network reset capabilities, one-click configuration duplication, audio and alarm I/O support, and ONVIF compatibility. A number of specific camera models are then listed along with their resolutions, lenses, sensors and other specs. The Prime III series is emphasized as having color hunter technology, deep learning capabilities, large sensors, and big iris lenses to capture images in low light.
This document introduces IPC products from 2021 including the Pro series. It discusses the trends in security surveillance moving from analog to IP cameras and now incorporating artificial intelligence. The Pro series focuses on high reliability, compatibility, image quality, and cybersecurity. Key products are the Alphaview and ProBasic lines which offer 4K/8MP resolution, AI functions, and reliability for outdoor use.
This document summarizes the solutions provided by UNV Industry to empower various industries through intelligent integration. It discusses solutions for smart communities, policing, ecology, manufacturing, and grids. Products recommended include cameras, servers, video walls, and more. Case studies of successful implementations are also provided.
This document summarizes the solutions provided by UNV Industry to empower various industries through intelligent integration. It discusses solutions for smart communities, policing, ecology, manufacturing, and grids. Products are recommended for different application scenarios and include cameras, servers, and storage. Successful case studies are also mentioned.
5. High cost
Brand is not recognition
Only Megapixel
resolution model
Weaknesses
6. Hi Technology
Offer to megapixel CCTV
market
Market Trend change to
IP
Offer as Mega Packs
For SME, Mid and
Enterprise ; MP
Camera + NVR Server
& Storage
Opportunity
11. Since the strength point
is Specialize in MP
Camera can meet the
need of MP
requirement projects
Offer as Mega Packs
For SME, Mid and
Enterprise ; MP
Camera + NVR Server
& Storage
Technology
Offer to
megapixel CCTV
market
Opportunity
14. Market Segment
• Target Group of Dealers
ลูกค ้าที่ต ้องการระบบการบันทึก CCTV ความคมชัดสูง
• Target Group of End user
• ที่พักอาศัย
• อาคารสานักงานสร้างใหม่
• กลุ่มที่ต ้องการเพิ่มกล ้องแบบ IP
• โรงงาน สถานที่ราชการ
15. Strategic Plan
• Strategy to drive the product to target
customers
– นาเสนอ Hybrid solution
– ลูกค้าที่เน้นคุณภาพของสินค้าและคุณภาพของภาพ
– กลุ่มที่ต้องการใช ้ระบบ Network ควมคุมระบบทุกระบบ
16. Execution Plan
• How to execute the plan to achieve
– หา dealer ที่นาเสนอลูกค้าระดับ Hi-end
– Connection
– กลุ่มที่พักอาศัยขนาดใหญ่
17. 2011 Quota Setting
X THB
1000 Quarter 1 Quarter 2 Quarter 3 Quarter 4
Jan Feb Mar Apr May Jun July Aug Sept Oct Nov Dec
Year Quota
Achv.
2010
Actual
2011
Quota
5 10 10 10 10 10 10 10 10 20 10 10 100
2011
Achv.
2011
Growth%
Remark : Fill in your personal sales quota in THB
18. Competitor Analysis
Models Axis Vivote
k
Avigilon IQ eye Mobotic AcTi SONY Pelco
Fixed Camera 1.3 -
10 + MP
M1054
M1104
M1114
P1344
P1346(
3 MP)
P1347(
5 MP)
IP8161
IP7161
IP7160
IP7361
1mp-
hd-h264
2mp-
hd-h264
11mp-
hd-pro-
c
16mp-
hd-pro-
c
Iq041si
-v10
Iq042si
-v11
Iq73
4201
4301
5601
5611
5211
5311
1511
1231
(Only
1.3
MP)
CH220
CH260
CH120
CH160
Ix10
Ix20
ix30
Dome Camera 1.3 –
5 MP.
FD8161
FD8361
MD756
0
DH220
T
DH120
T
Dual sensor 1.3 - 3
MP.
Dualnigh
t m12
Panoramic 4 x 2 MP. 8.0MP-
HD-
Dome-
180,360
Hemisph
eric q24
19. Key Advantages
Brand Axis Vivotek Avigilon Mobotic AcTi SONY Pelco
analytic Low
price
16 MP
with DSLR
lens
180 degree
fish eye
Low
price
Brand
recoginat
ion
Brand
recoginat
ion
Brand
recogniti
on
180 and
360
degree
Build in
mic.
Variety
of
product
High
technolo
gy
20. Models VS. Vertical Market
Models Home / Office
Indoor Place
Condo ,Building
Outdoor Place
Warehouse
Parking lot
Fixed Camera 1.3 - 10 + MP AV 1300 AV1300,AV2100 AV1300,AV2100,
AV3100
Dome Camera 1.3 – 5 MP. AV1355 AV1355
Dual sensor 1.3 - 3 MP. AV3135 AV3135
Panoramic 4 x 2 MP. AV8185DN,AV83
60DN
21. 10 Potential Dealers
Names
Channels Dedicated
Projects
Product Offer
Media Search Home,
Government
Arecont, Exacq,
Raytec
Chubb variety
Thai Secom office
TCC Designer
Green Cabling govermme
nt
Designer /M&E
Site: Home, Home Office, Condo
22. Value Projection -Owner
Models
Quantity
Home & Factory Office , Condo , Building Government/EDU
1.3 MP 100 units 350 units 100 units
2 MP 50 units 200 units 200 units
3 MP - 100 units 200 units
Surround 50 units 200 units
Total 150 units 700 units 700 units
23. Marketing Budget
Activity Duration
Per year
Estimate Budgets
/Job
Target Segments
Tradeshow/Roadshow
PDT Training
Seminar
Marketing Material
3
4
2
2
100Kbahts
100K
500K
50K
SI, End-user
Dealer, SI
End user, Dealer
All
24. Milestone Activities
2011 Quarter 1 Quarter 2 Quarter3 Quarter 4
Recruit New Dealer Jan – March
Visit , present, build
project pipeline
Set up CPCP Follow UP Evaluate
Dealer Meeting March-
Partner Program , PDT
Training – Arecont,Pivot3
Meeting
Road show May- EDU Event
Security Tradeshow June-
Securetech
Internal PDT Training Jan - Arecont, Exacq ,
Pivot3 ,Raytec -PSL
PDT&MKT Material Jan- BACOM Folder
Product Brochure
Sale Tools
25. Competitors Info Summary (Example below)
Competitors
Brand
Local
Dealer
Market
Share, %
Action to compete
Bosch Bosch 40 price
Axis P&P telecom, 3
data
40 Video analytic
Sony Sony Thailand 10 focus on resident
ACTI SIS 10 Focus on resident
26. Support or resources that you need from BACOM Management
Sales Support ;
1. Admin
2.
3.
Marketing Support :
1. Marketing material
Technical Support ;
1. Network engineer