Bethanie Cundy created two advertisements for a perfume targeting different audiences. For the first ad, the target is young adventurous females and males seeking thrills shown through a woman bungee jumping. For the second ad, the target is playful independent females reminiscing childhood shown through a woman playing with toys. Both ads are critiqued, with the first needing more clarity around the model's head and the second needing shadowing to be more realistic. Research was also done on magazine audiences and past advertisements to inform the ad designs and placements.