1. A perfume
Jennifer López
Citric Luxury
Campaign’s key message :
Rattle your Senses
Citric Luxury is a mix of luxury and sophistication with the soft but intense fragrance of
the best citric fruits.
This perfume is ideal for special occasions because the fragrance is unforgettable for the
senses
Citric luxury was produced by Calvin Klein and has the best process of elaboration.
The USPS is Calvin Klein shops in the principal shopping centers in England to better
access to the product (perfume).

2. The target market of Citric Luxury is aged 25-40 that enjoy the elegance of our
fragrance and
The media that we will use are two first, short TV commercial with our image has been
Jennifer Lopez and using our perfume, showing the most important features of product,
the elegance, sophistication luxury and fresh sensation.
Second billboards and Announcements with different images and photos of the perfume
in Social Network, principal streets and cities of England.
To start with the campaign we will have some special supplies .for example in the
launching of the product, we going to give at the people free samples, and the
opportunity that the public test the product free through activities the day of the
launching, then we can offer our product low prices that the people can buy and uses. In
the most visited places like malls.
This product will attract the attention of the people because the image is very attractive
with many color, has a very soft and delicious fragrance.
This product will be of great remembrance for its fragrance, price and because it is an
exclusive product of clavin klein.