Performing market assessments for medical products
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This document outlines the process and deliverables for assembling, designing, completing and analyzing internal and external resources to gather data, knowledge, and information. It involves conducting quantitative and qualitative surveys, focus groups, and optional attendee notes. Deliverables include survey response data and contact information, patterns in the data, product concept hypotheses, target markets and preliminary economics forecasts. Knowledge deliverables synthesize the data into relationships, the competitive landscape and gaps requiring further exploration. Information deliverables summarize and report the raw data and assembled knowledge.
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2. What competitors are in the area and where are they located? (business directories, competitor websites)
3. What is traffic and commuting patterns in the area? (traffic studies, municipal planning reports)
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Here are some potential research questions and hypotheses:
Research Questions:
1. What factors contribute to job satisfaction/dissatisfaction among employees?
2. How satisfied are employees with their jobs overall?
3. Which job aspects (pay, supervision, workload etc.) are employees most/least satisfied with?
Hypotheses:
H1: Employees with higher pay will report higher job satisfaction.
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H3: Employees who rate their supervisor highly will report higher job satisfaction.
H4: Employees in departments with higher productivity will report higher job satisfaction.
H5: Longer tenure employees will report higher job satisfaction
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Is this a growing area of interest?
What are the fields of current interest?
Who are the key players?
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From the development of a comprehensive search strategy to the analysis and visualization of results, we will use a case study to demonstrate a number of features and techniques including
Thesauri to craft a comprehensive strategy.
Citation ranking to identify the most pertinent patents.
Advanced keyword highlighting to efficiently review large numbers of documents.
Use of the “Similar” function to identify related documents and
PatBase Analytics to:
Help build a comprehensive strategy and
Visualize the results of the landscape analysis.
The aim of any patent landscape analysis is to accurately identify and visualise results so that answers to key questions are quickly and easily found. This presentation will demonstrate how any user can benefit from the innovative features and functionality in PatBase to craft and visualize a meaningful patent landscape for any technical area.
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High level description of practical hands on tools to conduct market research for your business idea. Primary and secondary, qualitative and quantitative, and mobile market research. Auto tools for your competition and industry trends.
Marketing research
This document provides an overview of marketing research and the marketing research process. It defines marketing research as the process of designing, gathering, analyzing, and reporting information to solve specific marketing problems. The marketing research process involves 11 steps: (1) establishing the need for research, (2) defining the problem, (3) establishing research objectives, (4) determining the research design, (5) identifying information sources, (6) determining how to access data, (7) designing data collection forms, (8) determining sampling, (9) collecting data, (10) analyzing data, and (11) preparing the final report. The document also discusses different types of research designs and methods for collecting primary and secondary data.
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Qualitative Collection Method
Depth Interview
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Market research is a widely used terminology, having importance in each and every sector. From advertising to product launch, from research to vendor development, from recruitment to expansion in different geographical territory.
This presentation highlights about market research the concept and also about its drawbacks like limitations and requirement of time.
Marketing Research
This presentation includes notes collected from various sources from internet during my study journey with regard to the topic Marketing Research
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Practical direct and strategic new product screening framework
The document outlines key factors for successfully marketing to customers, diseases, and technologies. It notes that marketing should focus on sales patterns, branding, distribution, understanding needs, opinion leaders, patient advocacy, reimbursement, and trained sales/marketing. Developing technologies may have lower risk and cost as well as familiarity with existing customers. The document concludes that overlapping current customers, technologies, and diseases can drive better performance for new products.
Next gen sequencing translation to clinic
This document discusses various aspects of genomic sequencing and its clinical translation process. It describes how sequencing output is analyzed through IT processing and human expertise to identify putative mutations and their potential functions and clinical effects. It also discusses challenges around genome assembly, computational analysis, and integrating genetic information with a person's medical condition and protein function through a user-friendly interface. Several diagrams and figures are also included to illustrate the flow of data to information to knowledge in clinical genomics.
Strategic practical product screening framework
This document proposes a strategic and practical framework for screening new product ideas. It focuses on efficiently pre-screening a large number of opportunities in the initial stage of the product proposal funnel. The framework evaluates how well a new product idea overlaps with a company's current customers, diseases, and technologies, as there are strategic advantages to leveraging existing areas including lower costs, familiarity, and infrastructure support.
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- Video recording of this lecture in Arabic language: https://youtu.be/uFdc9F0rlP0
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Treatment Options
Endocrine Therapy
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Aromatase Inhibitors (AIs): These drugs, including anastrozole, letrozole, and exemestane, lower estrogen levels by inhibiting the aromatase enzyme, which converts androgens to estrogen in peripheral tissues. AIs are generally preferred in postmenopausal women due to their efficacy and safety profile compared to tamoxifen.
Selective Estrogen Receptor Downregulators (SERDs): Fulvestrant is a SERD that degrades estrogen receptors and is used in cases where resistance to other endocrine therapies develops.
Combination Therapies
Combining endocrine therapy with other treatments enhances efficacy. Examples include:
Endocrine Therapy with CDK4/6 Inhibitors: Palbociclib, ribociclib, and abemaciclib are CDK4/6 inhibitors that, when combined with endocrine therapy, significantly improve progression-free survival in advanced HR+ breast cancer.
Endocrine Therapy with mTOR Inhibitors: Everolimus, an mTOR inhibitor, can be added to endocrine therapy for patients who have developed resistance to aromatase inhibitors.
Chemotherapy
Chemotherapy is generally reserved for patients with high-risk features, such as large tumor size, high-grade histology, or extensive lymph node involvement. Regimens often include anthracyclines and taxanes.
Top Travel Vaccinations in Manchester
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Performing market assessments for medical products
- 1. Assemble Design Complete Analyze Internal Resources Mixed External Resources (e.g., consul4ng) Data deliverables Surveys • Quan4ta4ve survey responses • Qualita4ve verbata • List of and email addresses for survey par4cipants willing for follow up Knowledge Deliverables Data Focus groups Knowledge • PaKerns in the quan4ta4ve and qualita4ve data • Not just product concepts • Can included rela4onships to Rx and reimbursement • Compe44ve picture • Brief surveys • Videos • Op4onal aKendees and their notes • Product concept hypotheses Informa4on Deliverables Surveys • Summary of results • Quan4ta4ve survey database • Qualita4ve notebook Data Raw quan4ta4ve and qualita4ve details • Target markets, menu, and product configura4on • First-‐pass economics and forecasts • Gaps to be filled (and process if need be) or concepts to be further tested Focus groups • Summary of results • Database from surveys • Audience impressions (aKendees plus video viewers) Informa+on Knowledge Assembled and annotated data Informa4on applied to par4cular purpose © 2013 Winton Gibbons