This document discusses performance marketing and opportunities beyond online. It notes that while online spending and affiliate spending have grown significantly in recent years, some consumers still have concerns about shopping online or lack home internet access. It then discusses opportunities for multi-channel promotions that integrate online and offline channels, such as telephone tracking, mobile purchasing, and offline voucher redemption. One case study discussed is Debenhams' use of these multi-channel approaches. The presentation encourages diversification and exploring new technologies and trends like mobile tracking to optimize commerce across channels.