PepsiCo was established in 1965 through the merger of Pepsi-Cola and Frito-Lay. It has grown significantly through strategic acquisitions and now owns popular food and beverage brands like Pepsi, Lay's, Gatorade, Quaker, and Tropicana. PepsiCo operates globally and divides its business into 6 divisions covering the Americas, Europe, Asia, Middle East, and Africa. While it faces competition from Coca-Cola, PepsiCo has achieved financial growth and market share increases. Its "Performance with Purpose" strategy aims to deliver sustainable growth through initiatives promoting health, environmental stewardship, and talent development.
Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. Originally created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961. Contents. [hide]. 1 History; 2 Pepsi-Cola trademark; 3 Rise; 4 Niche marketing
Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. Originally created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961. Contents. [hide]. 1 History; 2 Pepsi-Cola trademark; 3 Rise; 4 Niche marketing
This is a marketing plan for Pepsi. Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961, and in select areas of North America, "Pepsi-Cola Made with Real Sugar" as of 2014.
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
This is a marketing plan for Pepsi. Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961, and in select areas of North America, "Pepsi-Cola Made with Real Sugar" as of 2014.
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
Group 4 Presenataion Pepsi Cola Pakistan Team Leader SIr Zafer.pptxnjhujhkun
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. OBJECTIVE
• Brief background of the company
– Short History
– Mission/Vision
• Products/Brands
• Global Division
• Market Shares and Ranking
• Competitors
• Financial Growth
• Local/Global Marketing
• Global Strategic Marketing Plan Proposal
3. Pepsico’s Beggining
• PepsiCo, Inc. was established through the
merger of Pepsi-Cola and Frito-Lay
• Pepsi-Cola was created in the late 1890s by
Caleb Bradham, a New Bern, N.C. pharmacist.
• Frito-Lay, Inc. was formed by the 1961 merger of
the Frito Company, founded by Elmer Doolin in
1932, and the H. W. Lay Company, founded by
Herman W. Lay, also in 1932
4. ……
• Herman Lay, former chairman and CEO of Frito-Lay, was
chairman of the board of directors of the new company
• Donald M. Kendall, former president and CEO of Pepsi-
Cola, was president and chief executive officer
• Pepsi-Cola Company: Pepsi-Cola (formulated in 1898),
Diet Pepsi (1964) and Mountain Dew (introduced by Tip
Corporation in 1948).
• Frito-Lay, Inc.: Fritos brand corn chips (created by Elmer
Doolin in 1932), Lay's brand potato chips (created by
Herman W. Lay in 1938), Cheetos brand cheese flavored
snacks (1948), Ruffles brand potato chips (1958) and
Rold Gold brand pretzels (acquired 1961)
5. Strategic Acquisition and Joint
Venture
• 1976 – Pepsco acquires Taco Bell
• 1977 – Pepsco acquires Pizza
• 1986 – Pepsco acquires Mug Root Beer
• 1989 – Pepsco acquires Walk and Crisps
• 1990 – Pepsco acquires Gamasa
• 1991 – Pepsco joint venture with Unilver
• PepsiCo and Starbucks form the North American
Coffee Partnership to jointly develop ready-to-
drink coffee beverages
6. • 1998 – Pepsco acquires Tropicana Products
• 2000 -PepsiCo, Inc. reaches agreement to acquire a
majority stake in South Beach Beverage Company
• 2001 - PepsiCo merges with The Quaker Oats Company.
• 2004 - Pepsi acquires IZZE Beverage Company
• 2009 - PepsiCo and Calbee Foods Company announce a
strategic alliance
• PepsiCo and Tingyi Holding engages into strategic alliance
in China.
7. • Mission
“As one of the largest food and beverage companies in the world,
our mission is to provide consumers around the world with delicious,
affordable, convenient and complementary foods and beverages
from wholesome breakfasts to healthy and fun daytime snacks and
beverages to evening treats. We are committed to investing in our
people, our company and the communities where we operate to help
position the company for long-term, sustainable growth.”
8. • Vision
"PepsiCo's responsibility is to continually improve all aspects of the
world in which we operate – environment, social, economic –
creating a better tomorrow than today." “Our vision is put into action
through programs and a focus on environmental stewardship,
activities to benefit society, and a commitment to build shareholder
value by making PepsiCo a truly sustainable company.”
9. List of Brands/Products
• Global Brands
• Good – For – You Brands
• Fun – For – You Brands
• Better – For – You Brands
15. 6 Global Division of Pepsico
• PepsiCo's food and beverage products are sold around the world. Our
six global divisions make and distribute diverse product portfolios,
drive innovation and deliver Performance with Purpose, our goal to
position PepsiCo for long-term, sustainable growth by aligning what is
good for our business with what is good for society and the planet
1. PepsiCo Americas Beverages
2. Frito-Lay North America
3. Quaker Foods North America
4. Latin America Foods
5. PepsiCo Europe
6. PepsiCo Asia, Middle East & Africa
16. PepsiCo Americas
Beverages (PAB)
• PAB makes, markets, sells and distributes beverage concentrates, fountain syrups
and finished goods under various beverage brands, including Pepsi, Diet Pepsi,
Gatorade, Mountain Dew, Diet Mountain Dew, Tropicana Pure Premium, Naked
Juice, Sierra Mist, SoBe, Izze, Mug, Mirinda, AMP Energy, Propel, Aquafina and 7UP
• PAB offers 14 billion-dollar brands that span carbonated soft drinks, juices and juice
drinks, ready-to-drink teas and coffees, sports drinks, and bottled waters – enough
choices to satisfy a wide range of consumer taste, occasion, and lifestyle in the
Western Hemisphere. -Somers, NY
17. Frito-Lay North America
(FLNA)
• Frito-Lay North America makes some of the most popular snacks in
the United States, including Lay’s and Ruffles potato chips and dips,
Doritos tortilla chips, Tostitos tortilla chips and dips, Cheetos cheese
flavored snacks, Fritos corn chips and dips, Rold Gold pretzels,
Sunchips multigrain snacks, and Cracker Jack candy coated
popcorn. -Dallas TX
18. Quaker Foods North America
• Quaker Foods North America makes, markets, sells and distributes
products spanning several categories such as hot and ready-to-eat
cereals, rice, pasta, dairy and other branded products. Some of its
best-known and beloved brands include Quaker oatmeal, Quaker
Chewy granola bars, Cap’n Crunch cereal, Life cereal and Rice-A-
Roni side dishes. -Chicago, IL
19. Latin America Foods
• PepsiCo’s Latin America Foods (LAF), which includes all PepsiCo food and
snack businesses in Latin America, either independently or in conjunction
with third parties, makes, markets, sells and distributes a number of snack
food brands, including Doritos, Marias Gamesa, Cheetos, Ruffles,
Emperador, Saladitas, Sabritas, Elma Chips, Tostitos and Rosquinhas
Mabel, as well as many Quaker-branded cereals and snacks. These
branded products are sold to independent distributors and retailers. -
20. PepsiCo Europe
• PepsiCo Europe includes all beverage, food and snack businesses in
Europe and South Africa. Either independently or in conjunction with third
parties, PepsiCo Europe makes, markets, sells and distributes a number of
leading snack food brands including Lay’s, Walkers, Doritos, Cheetos and
Ruffles, as well as many Quaker-branded cereals and snacks, beverage
concentrates, fountain syrups and finished goods under various beverage
brands including Pepsi, Pepsi Max, 7UP, Diet Pepsi and Tropicana.
-Geneva, Switzerland
21. PepsiCo Asia, Middle East &
Africa
• PepsiCo Asia, Middle East and Africa (AMEA), which includes all beverage,
food and snack businesses in AMEA, excluding South Africa, either
independently or in conjunction with third parties, makes, markets, sells and
distributes a number of leading snack food brands. These brands include
Lay’s, Kurkure, Chipsy, Doritos, Cheetos and Smith’s, many Quaker-
branded cereals and snacks, beverage concentrates, fountain syrups and
finished goods under various beverage brands including Pepsi, Mirinda,
7UP, Mountain Dew, Aquafina and Tropicana. -Dubai, UAE
24. • PepsiCo is the second largest non-alcoholic beverage maker in the US, with
an extensive portfolio of carbonated and non-carbonated beverage brands.
27. Financial Performance Per Segment
2nd Quarter in 2015
• PepsiCo Americas Foods (PAF)
-Organic revenue grew 4 percent in the quarter,
primarily driven by effective net pricing.
28. Frito-Lay North America (FLNA)
Organic and reported net revenue increased 2 percent
in the quarter, reflecting volume growth in an otherwise
sluggish period for the U.S. packaged food industry.
29. Latin America Foods (LAF)
Organic revenue grew 8 percent in the quarter, reflecting 11
percentage points of effective net pricing, partially offset by a 2
percent volume decline.
The balance of our Latin America Foods business experienced
double-digit organic revenue growth led by Venezuela and
Argentina.
30. Quaker Foods North America
(QFNA)
• Organic revenue declined 1 percent reflecting even volume versus
the prior-year quarter and unfavorable net pricing, partially offset by
favorable product mix. Quaker gained value share in the quarter in
each of its core categories in the U.S., which include hot cereal,
ready-to-eat cereal and snack bars.
31. PepsiCo Americas Beverages
(PAB)
• Organic revenue increased 1 percent in the quarter, reflecting slight
organic volume gains and effective net pricing. During the quarter,
PAB grew its liquid refreshment beverage value market share
position in the U.S. in measured channels. In North America, non-
carbonated beverage volume grew 1 percent and carbonated soft
drink volume declined 2 percent.
32. Pepsico Europe
• Organic revenue grew 5 percent, reflecting 5 percentage
points of effective net pricing and volume growth of 1
percent in both snacks and beverages.
33. Asia, Middle East & Africa
(AMEA)
• Organic revenue grew 7 percent in the quarter, lapping double-
digit organic revenue growth in the prior-year quarter. Growth
was driven by 7 percent volume growth in snacks and 2 percent
volume growth in beverages.
36. “Performance with a Purpose”
Strategy
• Its marketing strategy is mainly to work within the company
• Performance -Strive to deliver superior long-term financial
performance and sustained shareholder value.
• Human Sustainability-Meet the changing consumer needs by
reducing sodium, added sugars and saturated fat, and developing a
broader portfolio of product choices.
• Environment Sustainability - Help protect and conserve global
water supplies, especially in water-stressed areas, and provide
access to safe water
• Talent Sustainability - Create a safe, healthy, diverse and inclusive
workplace that reflects the global communities in which we operate.
37. Pepsico’s Engagement to students
on Linkedin
• The talent acquisition team partnered with marketing
and leveraged LinkedIn to launch a student contest
called Meeting of the Minds. This innovative initiative
offers students a chance to win a summer internship at
the company’s Content Studio in New York City, as well
as a face-to-face meeting with PepsiCo CMO.
• To enter the contest, students upload a short video
pitching their ideas for linking a PepsiCo brand to an up-
and-coming musician. Students are encouraged to be
creative with their submissions: “Play it straight, or have
some fun. Just make sure you find the best, most
interesting way to bring your idea to life,” says Cooper.
38. Pepsico’s Global Campaigns
• Pepsi Max debuts 'Genius', its first ever global brand campaign, with 'Drone
Football' video
• Mountain Dew is resurrecting “Do the Dew” in its first-ever global marketing
campaign
• The Pepsi Challenge - Every month, Pepsi “ambassadors” will use social
media to issue a new challenge — many of which blend social responsibility
with popular culture — that encourages consumers to “do something
different.”
• Pepsi Launches Global Campaign, "Live For Now“ - Live for Now" will invite
and inspire Pepsi fans to live each moment to the fullest through a breadth
of global, pop-culture platforms, including relationships with music and
entertainment brand evangelists, digital innovation, epic events and unique
partnerships.
42. • PepsiCo will should come out with new or modified products that are
liked by the customers.
• It will also be able to come out with a promotional campaign (that is
key to its success) that will be acceptable to people of different
countries.
• A campaign should caters to the sentiments of the people is likely to
succeed in most countries of the world.
• To increase its reach, it is also essential to sponsor more
entertainment and sporting events both in the international as well
as local levels.
• Sponsoring TV shows or movies that cater to the "generation next"
image that Pepsi is trying to create would also go a long way in
improving its market. It would also improve its prospects of beating
its arch rival in the "Cola wars".
43. Factors that Unites US ALL
• Sports
• Peace
• Occasions
• Religion/Equality
• Technology
• Education
• Music
• Health
• Tragedy