Penetrace By Henning Tunsli, IAB frukostseminarium 16 december

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The document discusses building a marketing decision tool called Penetrace that allows users to monitor return on marketing investments by providing a centralized database for campaign data, benchmarking, and performance indicators. This tool would provide marketers with an all-in-one solution to evaluate campaign effectiveness, compare results to benchmarks, and make data-driven decisions across different channels and organizations. The tool is presented as helping marketers more efficiently measure, analyze, and improve their marketing efforts.

Technology Business

Monitoring Return on Marketing Investments
IAB / 16. December 2009

Penetrace AS ved Henning Tunsli
+47 92803069
henning@penetrace.com

Sales

No search
Perception study
No benchmark's

Time consuming evaluation

Media performance Web statistics Useless for statistical analysis

Retailer Food Internet Retailer IT Shopping Mall Giant Telecom Retailer Farmacy Finance & Insurance

Let’s build a marketing decision tool!
A learning tool All data in one place
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A decision tool My benchmarks
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4

Henning Tunsli
+47 92803069
henning@penetrace.com

The nature of online advertising allows us the chance to deeply understand performance but in the past we haven’t done a very good job of making these capabilities work for us. The Nielsen representatives will show us how we are able to understand the effectiveness of brand based advertising online and use this information to become more efficient, but this requires organizational and attitudinal change.

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This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).

Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors

DianaGray10

Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more. The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications. We’ll discuss and demo the benefits of UiPath Apps and connectors including: Creating a compelling user experience for any software, without the limitations of APIs. Accelerating the app creation process, saving time and effort Enjoying high-performance CRUD (create, read, update, delete) operations, for seamless data management. Speakers: Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP Charlie Greenberg, host

June Patch Tuesday

Ivanti

Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.

Introduction of Cybersecurity with OSS at Code Europe 2024

Hiroshi SHIBATA

I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems. The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS. Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application. I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.

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Penetrace By Henning Tunsli, IAB frukostseminarium 16 december

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Penetrace By Henning Tunsli, IAB frukostseminarium 16 december

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