The document discusses key concepts for media representation: Narrative focuses on storytelling structure, including simple beginning-middle-end narratives and Todorov's 5 stages of narrative. Genre describes common film categories like drama, comedy, and sci-fi, which further divide into subgenres. Each genre positions the audience in a certain role. Audience refers to the specific demographic group targeted by a genre. Cultural theories examine how audiences interpret and are positioned by media texts differently than sender-intended meanings.