Company's Profile of Altex SA and Funky Buddha, a leading European Fashion Brand. Funky Buddha is a Greek fashion brand. The brand is known for its sustainable production, as well as its casual designs. The brand often uses sustainable materials such as organic cotton and recycled polyester. Funky Buddha's designs have been featured in fashion magazines such as Vogue Greece and Harper's Bazaar Greece. The brand has also been worn by celebrities such as Zendaya, Dua Lipa, and Gigi Hadid. Funky Buddha is a brand that is committed to making fashion more sustainable and ethical. The brand uses sustainable materials whenever possible and works with ethical factories to ensure that its workers are treated fairly. Funky Buddha is also a brand that is not afraid to take risks. The brand's designs are bold and innovative, and they are always ahead of the curve.

2. Table of
CONTENTS
01 About Us
02
Our Story
03
Company & Brands
04
Milestones
07
Our Team
08
09
Portfolio
10
The Shop Concept
05
Mission & Vision
06
Social Responsibility 11
Marketing
Basic KPI’s

3. 2 0 0 5
Founded in Athens by Yannis K. Alexiou and sons

4. Milestones
ALTEX S.A. was
established with the
launch of the FUNKY
BUDDHA brand,
which initially
presented a successful
albeit restricted
collection during its
inaugural season.
However, the
subsequent season
promises to witness a
significant expansion
of the brand's product
portfolio,
encompassing a
broader range of
categories.
2005
The company successfully
completes the acquisition
of its new company-
owned headquarters and
proceeds with the
relocation process.
Simultaneously, significant
investments are made
towards the establishment
of an expanded logistics
and distribution center
situated in Athens.
2006
The company unveils two
exciting new additions to
its brand portfolio: Fifty-
Five GARAGE Dry
Goods & Supplies and
SECOND SKIN. These
introductions serve to
enhance and diversify the
company's existing range
of offerings.
Additionally, the Greek
Wholesale market
witnesses the debut of 55
GARAGE, a
contemporary casual line
that promises to captivate
the fashion-savvy audience
with its distinctive appeal.
2011
FUNKY BUDDHA makes
its entry into the Greek Retail
Market, strategically
establishing its first pilot
shops and two corners within
Attica Department Stores.
This move marks a significant
step towards expanding the
brand's presence and
capturing the attention of the
Greek consumer base.
2013
ALTEX sets cornerstones
for international expansion
with new retail locations and
3PL partnership.
2014
FUNKY BUDDHA
launches its Women's
Collection, bolstering its
retail presence through a
combination of company-
owned and franchised
stores. The company
undergoes a reorganization
of its infrastructure to
support both retailing and
international expansion
efforts.
Additionally, the brand
introduces its e-shop,
emphasizing a customer-
centric shopping experience
as a core value within its
brand philosophy.
2015-16
2017-19
FUNKY BUDDHA successfully
enters the European market,
adopting an omnichannel
retailing strategy.
Rapid development of
European wholesale is
achieved, with a strategic
focus on established
marketplaces such as
Zalando, Otto, and
AboutYou, operating
successfully across multiple
European countries.
Through these marketplaces,
the brand effectively reaches
and introduces itself to
European customers.
2020
2021
2022
COVID-19 lockdown ushers in the era of
digital dominance, transforming consumer
interactions and shopping experiences with
the brand through powerful omnichannel
strategies.
In the second year of the COVID-19
pandemic, the company achieves its highest-
ever financial performance. E-commerce
experiences remarkable growth, while retail
gradually gains momentum in the latter half
of the year. To capitalize on this trend, the
company launches a redesigned e-shop and
introduces new e-commerce channels.
Collaborative partnerships with third-party e-
players further amplify online sales, fostering
increased revenue in the digital realm.
Company moves to new HQ, expands retail
stores, and experiences soaring e-sales,
including a significant surge in cross-border
transactions.

5. About Us
We Sp eak
Beyo n d Fash io n
“Fashion is undeniably one of the most influential
forms of expression in our modern culture.
It has the power to shape and articulate complex
and fascinating personalities, serving as a medium
through which individuals can convey their unique
identities.”
(Kostas Alexiou – CFO & Co-Founder)

6. Founded in 2005, ALTEX S.A. is a prominent European fashion retailer renowned for its
design and distribution of fashion products that exude a unique character, setting them apart
from the rest. With a driving force fueled by passion, determination, and intuition, the
company crafts garments that serve as "canvasses of expression," empowering individuals to
be true to themselves, feel confident, and stand out in any crowd.
The company's portfolio comprises three distinctive brands: FUNKY BUDDHA (Retail &
Wholesale), 55 GARAGE (Wholesale), and Second Skin (Licensing). These brands offer
dynamic, comfortable, and uplifting lifestyle clothing for both men and women. With a
strong emphasis on quality and attention to detail, the garments reflect pure enthusiasm,
freedom of expression, and a remarkable sense of style sought after by those who embrace
authenticity, creativity, daringness, and confidence.
Each fashion collection serves as a manifestation of a vibrant way of life, catering to
individuals who view fashion as a means of self-expression rather than merely following
trends. This philosophy forms a cornerstone that inspires both the company and its
customers alike.
Bold and influenced by music, arts, culture, intense emotions, and environmental
consciousness, each fashion collection exudes a contemporary yet timeless look and feel. It
becomes an integral part of a larger canvas, allowing for modern interactions and
expressions. Every season, the company enriches the latest trends with innovative ideas,
ensuring each design embodies a fresh and captivating appeal.
ALTEX S.A. continues to shape the fashion industry, offering individuals a platform to
embrace their individuality, express themselves boldly, and embark on a journey of style that
transcends mere clothing.
ALTEX SA: Developing a Retail Brand Portfolio with
FUNKY BUDDHA as the Flagship Brand
Company & Brands
Family-Owned Company
ALTEX S.A. is primarily owned by the Alexiou
family, with Nikolaos Alexiou as CEO and
Konstantinos Alexiou as CFO.
Integrated Value Proposition
ALTEX' s value proposition primarily focuses
on clothing products, complemented by
footwear and fashion accessories.
3 Privately Owned Brands
ALTEX markets and sells its products under
three distinct brands: FUNKY BUDDHA for
both retail and wholesale, 55 GARAGE for
wholesale, and SECOND SKIN for licensing.
Retail and Wholesale Operations
ALTEX operates in the Greek market through
various channels including wholesale, retail,
and ecommerce. Additionally, the company
serves as a wholesaler in international
markets, extending its reach beyond Greece.

7. Brand Portfolio

8. FUNKY BUDDHA is ALTEX's core Brand, representing a unique narrative and
standing out in the fashion market.
“Fashion is a powerful form of expression, reflecting and metaphorically
representing our contemporary culture.”
Nikos Alexiou, CEO and Co-Founder

9. Founded in 2006 by the Alexiou family from Greece, the FUNKY BUDDHA brand emerged from a profound
passion and intuitive vision. The brand made its debut during the summer of 2006, instantly captivating customers
with its tees and cargo shorts, surpassing all expectations and setting the stage for remarkable expansion. With
unwavering dedication and an ever-evolving collection, the European fashion company witnessed extraordinary
commercial success within a few short years.
The rising sun flag became the iconic symbol of FUNKY BUDDHA, embodying the brand's mission to create
outstanding garments that resonate with individuals, reflecting their unique personalities while exuding a cool and
comfortable vibe. Today, FUNKY BUDDHA has achieved international acclaim as a revered fashion retailer and a
cult brand adored by those who appreciate clothing inspired by values like freedom, individuality, and environmental
consciousness.
Whether it's a trendy graphic tee, a comfortable pair of cargo shorts, or a statement-making dress, FUNKY
BUDDHA offers an extensive collection that allows individuals to curate their personal style effortlessly. Each
garment is crafted with meticulous care, ensuring exceptional craftsmanship and durability.
FUNKY BUDDHA has earned a well-deserved reputation as the "talk-of-the-town" casual brand in Europe, known
for its ability to seamlessly blend style, comfort, and affordability. The brand's commitment to quality extends beyond
aesthetics, as sustainable processes and materials are incorporated into its production, reflecting a dedication to
environmental responsibility.
By embodying the values of freedom, respect for the individual, and respect for the environment, FUNKY BUDDHA
has become a symbol of self-expression for fashion enthusiasts worldwide. The brand's collections draw inspiration
from its core pillars of music, travel, sports, and culture, resulting in designs that capture the essence of contemporary
trends while maintaining a distinctive flair.
For the "young" and dynamic individuals who appreciate the finer details and seek high-quality fashion at accessible
prices, FUNKY BUDDHA offers an exciting and versatile range of apparel. FUNKY BUDDHA empowers
individuals to look and feel their best, embracing their unique identity while staying true to their authentic selves.
FUNKY BUDDHA: The Story

10. Fifty-Five GARAGE Dry Goods & Supplies is the quintessential clothing brand
that caters to individuals who have an affinity for the casualwear style. Rooted in
European culture and style, the brand embodies an innovative concept of
menswear, characterized by a cosmopolitan attitude and a penchant for drawing
inspiration from the fashion and lifestyle of major international cities.
At the core of Fifty-Five GARAGE is a relentless pursuit of fresh ideas. The
brand's contemporary design ethos resonates with a new generation of male
consumers who are not only fashion-conscious but also possess a keen awareness
of their own unique style. For them, casual fashion serves as a powerful medium
for self-expression, allowing them to define their image and showcase their vision
of the world.
Fifty-Five GARAGE understands the multifaceted nature of the "new man" and
his diverse lifestyle. From morning to night, the brand's product designs
effortlessly accompany him through every moment, providing ample opportunities
to make his own stylistic choices. Offering a comprehensive range of casual attire,
Fifty-Five GARAGE presents a true total look experience, ensuring that every
piece seamlessly fits into his wardrobe. The brand's commitment to striking the
right balance between quality and price further enhances its appeal, making
fashionable and well-crafted clothing accessible to all.
Driven by a passion for innovation, Fifty-Five GARAGE consistently introduces
fresh and captivating suggestions to its loyal customer base. With each collection,
the brand explores new territories, combining contemporary trends with its own
unique twist. By staying at the forefront of fashion and embracing an ever-evolving
landscape, Fifty-Five GARAGE continues to inspire and empower individuals to
express themselves confidently through their personal style.

11. Second Skin is a private label brand offering high-quality cotton-based athletic
apparel for men and women. Distributed in Greece by VETO S.A., the brand
prioritizes affordability without compromising on design.
Products: shorts, hoodies, t-shirts, polos, shirts, pants, jackets, accessories

12. vision
 Mission: To emerge as a prominent European omnichannel retailer within the markets we
serve, while also establishing ourselves as an ethical global fashion retailer. We strive to
operate as a purpose-driven business, guided by our commitment to making a positive
impact.
Our family is a source of immense pride, serving as a
cherished connection to our past and a solid foundation for
our future.
 Vision: To continuously evolve our brands in alignment with European fashion trends,
crafting a unique blend of sustainable collections that captivate our trend-conscious target
audience. We aim to be at the forefront of fashion innovation, offering compelling and
environmentally conscious choices to our valued customers.
 We are dedicated to meeting the distinctive needs and expectations of each client,
providing a personalized and professional experience. Our goal is to go above and beyond
in ensuring their satisfaction and building lasting relationships based on trust and
excellence.
 Our commitment to blending effective practices with revolutionary creativity means we
consistently exceed your expectations.
0
5
0
4
0
3
0
2
0
1
passion
creative
At the core of our corporate
philosophy lie mutual trust and
deep-rooted family values.
 We are passionate about customers and consumers, acting with integrity and social
responsibility, and taking pride in what we do.
Mission & Vision
Always on our mind:
 We prioritize eco-friendly and ethical practices, emphasizing the interconnectedness of
people, the planet, and profit. Through essential sustainability initiatives, we strive to make
a positive impact on all three aspects.

13. NATURAL
ENVIRONMENT
Our ethical foundation is built on the
principles of corporate social
responsibility. As a responsible
business, we recognize our role in the
communities where we operate. We
are committed to making a positive
impact and actively contributing to
the betterment of society.
ETHICAL
FOUNDATION
ALTEX S.A. is firmly committed to
producing products that have no
harmful impact on the ecological
environment.
We achieve this through a meticulous
selection of sustainable raw materials
and fabrics, partnering with suppliers
worldwide, and conducting regular
monitoring of key ecological
parameters by independent and
certified international laboratories and
regulatory bodies.
ECOLOGY
& QUALITY
At ALTEX S.A., environmental
protection, nature preservation, and
responsible use of natural resources are
integral to our corporate decisions.
As part of our environmental policy,
we prioritize energy efficiency
throughout our divisions, offices,
stores, supply chain, packaging, and
other areas, ensuring a mindful and
sparing use of energy.
ENVIRONMENTAL
PROTECTION
Social Responsibility: being
accountable
1
2
3
4
Sustainability lies at the heart of our
values as we prioritize the
preservation of the natural
environment.
Through responsible practices, we
strive to minimize our ecological
footprint, conserve resources, and
contribute to a healthier planet.
We are dedicated to creating a
sustainable future for generations to
come.

14. Sustainability Statement
Our company is deeply committed to producing clothing in a responsible and sustainable manner, minimizing our
environmental impact. This ongoing effort aligns with our moral and commercial values. We adhere to the United Nations (UN)
Global Compact principles and have set strategic environmental goals.
This includes sourcing responsibly and sustainably produced fabrics, transforming our facilities to be eco-efficient, using green
packaging, and launching eco-conscious capsule collections.
By 2023, all designers will be trained in circularity and sustainable product design, and by 2025, we aim for zero single-use
plastics and green-only packaging.
By the end of the same Year, sustainable fabrics will dominate our collections and renewable energy will power our HQ and
stores. We also prioritize minimizing our carbon footprint by manufacturing near material sources whenever feasible.
Nikos Alexiou, CEO of ALTEX S.A., emphasizes the company's long-standing commitment to sustainability ensuring production
aligns with sales to minimize excess stocks and reduce waste. This conscious approach reflects the dedication to sustainability.
In the words of Nikos Alexiou, our customers are at the core of our brands. We believe they are deeply engaged and interested in
making authentic, environmentally conscious choices in all aspects of their lives. Our fashion approach is always customer-centric,
aiming to meet their expectations sustainably. We recognize that customers resonate with brands that embrace sustainability and are
evolving in this regard.
Promoting longevity is a key focus for us. We strive to create timeless and durable pieces that form the foundation of a consumer's
wardrobe. We continuously work on improving the quality of our clothes and explore sustainable approaches in our work, design,
production, and distribution processes.
While our teams are highly conscious, we are pleasantly surprised to see the same sensitivity among our suppliers. However, we
acknowledge that there is still a long way to go. Through our eco-friendly capsule collections and dedicated efforts, we have learned
that combining design and sustainability is crucial for progress. Our ultimate challenge is to become entirely sustainable.
We understand that small actions lead to significant achievements. By implementing this approach not only in our work environment
but also in our daily lives and homes, where we must raise awareness, we can make a substantial impact. It is a collective effort, and
we envision a future where sustainability is embraced by all.

15. 01
02
03
04
05
06
07
Adapting to
international retailing
and cross-border e-
commerce trends,
FUNKY BUDDHA
has overhauled its
store network, based
on valuable
experience and
market insights.
Transforming
Collaboration
between concept
designers and
fashion specialists
resulted in a fresh
and sophisticated
concept that
showcases the
brand's entire
collection in a single,
stylish space.
Cooperating
We merged the
ideas of our fashion
team with the
expertise of our
managers to expand
both domestically
and internationally,
incorporating diverse
perspectives for
success.
Merging
Ideas Expanding globally
with the FUNKY
BUDDHA Network,
we aim to reach
customers worldwide
through online and
offline channels. Our
presence in Europe
sets the stage for
making our brand
accessible to a global
audience.
Developing
Balancing brand
philosophy and
enhancing shopping
experience, the new
concept seamlessly
integrates online and
offline elements,
catering to the needs
of all clients.
Planning Communicating Benchmarking
Communicating our
brand philosophy
and becoming a
leading retailer was
not just a dream, but
a crucial necessity in
today's competitive
fashion industry.
After rigorous testing
and a comprehensive
pilot phase, the
FUNKY BUDDHA
stores emerged as a
fashion benchmark,
marking a significant
milestone in the
market.
Being a global OMNICHANNEL fashion
retailer

16. Company Overview  Business Model
The company, which designs its collections internally, has outsourced the production, warehousing and distribution of its
products, and is focused on creating a strong retail and wholesale network.
Internal Design
ALTEX S.A. internally designs its products and operates
under ISO certification, ensuring compliance with
regulations for textile, clothing, and footwear design.
Outsourced Manufacturing
ALTEX S.A. outsources production to suppliers,
fostering enduring partnerships. Around 50% of
manufacturing occurs in China, with the
remainder mainly in India, Bangladesh, Pakistan,
and Greece.
Outsourced Logistics
All production, regardless of origin, is centralized at 3PL
logistics centers and distributed with minimal delivery
and lead times to stores or clients, ensuring efficient and
frequent supply.
Multichannel Network
In retail, the network includes physical (B&M) and digital
(online) stores, varying in ownership (COS, Franchises,
3rd Party) and type (Regular, Shop-in-Shop Corners,
Outlet stores).

17. Work together for success
Passion is not just a word at ALTEX S.A. It's the fuel that drives our exceptional Dream-Team to create unforgettable user experiences.
Each member shares a deep desire to go beyond the ordinary and make a real impact.
While expertise is essential, we believe that passion and alignment with our company culture are equally crucial in selecting team members.
We understand that when passionate individuals come together, magic happens.
We foster an environment where everyone's talents shine, encouraging collaboration and creativity.
There are no "B" teams or mediocre efforts here—everyone is a valued member of the team, working together towards a shared vision.
We know that work takes up a significant portion of our lives, so we strive to make it not only productive but also enjoyable.
At ALTEX S.A., people come first. We prioritize creating a supportive and inclusive workplace where individuals can thrive and feel fulfilled.
It's a philosophy that resonates through every aspect of our organization, reflecting our commitment to excellence and passion-driven success.
Our Team
T e a m w o r k o f a
D r e a m - T e a m

18. /
C
ALTEX S.A. has over 300 employees comprising a team of trained
and specialized professionals, alongside experienced managers.
Our workforce is devoted to continuously advancing our fashion
collections, implementing advanced marketing strategies, and
executing meticulously planned initiatives to promote our brands.
The team is strongly committed to delivering complete customer
satisfaction and consistently aims to surpass expectations at every
stage.
Our Team
Couture
Retail Orientation
Wholesale Orientation
Marketing Orientation
Knowledge/Experience
E-Commerce Expertise

19. Infrastructure
&
Digital
Transformation
ALTEX S.A. has made significant investments in the modernization and digitalization of its IT
systems, which include enterprise resource planning (ERP), customer relationship
management (CRM), business-to-business (B2B) platforms, business intelligence (BI) analytics,
artificial intelligence (AI) software, and cloud-based servers.
This comprehensive digital transformation has provided the company with a substantial
competitive advantage, elevating its technological capabilities to meet the highest
international standards.
The IT Department is entrusted with the responsibility of ensuring the smooth and orderly
operation of all electronic data processing (EDP) systems. Their daily objective is to achieve
optimum data management, provide seamless support and information to users and partners
worldwide, reduce lead times, offer invaluable decision-making insights to management,
minimize effort, and prevent delays at all levels of the organization.
Through the integration of IT systems, ALTEX S.A. fosters tight collaboration among various
departments and stakeholders. Designers, store managers, market resources specialists,
inventory control and supply management teams, production managers, and technology
production planners work together seamlessly, facilitated by sophisticated purchasing
technology. Accurate demand planning enables the company to maximize profitability by
aligning production with market needs.
To streamline logistics operations, all production, regardless of its origin, is received and
consolidated at central 4PL logistics centers.
From there, products are efficiently distributed to stores and clients worldwide. This
meticulous approach ensures minimal delivery and lead times, while also striving towards a
minimum environmental impact.
ALTEX S.A. is committed to achieving carbon neutrality, reflecting its dedication to
sustainability and responsible business practices.

20. Awards • 2014/15: FUNKY BUDDHA is proud to be awarded the European Business Award as a
National Champion
• For the Years 2016-2022 FUNKY BUDDHA was awarded different Awards in
recognition of its achievements in the Retail & Fashion Sector as well as a National
Franchisor leading the way in fashion franchising
• 2019: National Winner at the European Business Awards
Other Awards:
• BEST CONCEPT REDESIGN, BEST MARKETING CAMPAIGN
• BEST RETAIL FRANCHISOR OF THE YEAR
• BE SPOKEN FRANCHISOR
• BEST INTERNATIONAL EXPANSION
• BEST PRODUCT QUALITY
• BEST GRAND OPENING EVENT
• BEST WEB-CORE STRATEGY, BEST INTERNAL ORGANIZATION
• TOTAL FRANCHISE SUPPORT
• BEST in FASHION & LUXURY (Influencer Marketing Awards)
• Men’s BRAND OF THE YEAR 2021
• BEST FASHION E-SHOP OF 2021
• BEST in FASHION 2020
• and many more
• In addition to the above, Kostas Alexiou, the CFO of Altex S.A., was awarded the BEST
FRANCHISE LEADER OF THE YEAR,
• while Panos Patronidis, Chief Commercial Officer of Altex S.A., was honored with the award of
the BEST MANAGER OF THE YEAR 2018

21. The prices that have been set for our collection reflect the excellent quality, the
innovative design and the extensive treatment of the items.
Although the pricing of the Funky Buddha products may vary from one country to
another, due to transport, customs and other local expenditures, the following list
represents an average retail price (in €) for every item group for a given European
country.
In general, the target pricing is to remain within the medium to lower level of any
market’s pricing of similar products with a gradual shift to become even more
attractive than the “value for money” positioning with extremely competitive entry
level pricing.
Positioning
The right positioning is essential in the fashion market. It allows the
brand to carve out a unique identity that resonates with its target
customers.
By positioning itself as a trendy and eco-conscious fashion brand, FUNKY
BUDDHA can attract fashion-savvy individuals who value style and
sustainability.
This positioning helps the brand stand out from competitors, build a loyal
customer base, and enhance its reputation as a socially responsible
fashion retailer.
With the right positioning, FUNKY BUDDHA can continue to grow its
presence in the market, captivate its target audience, and reinforce its
commitment to fashion-forward and environmentally conscious clothing.

22. High Quality
Low Quality
High Price
Low Price
Tommy Hilfiger DENIM
Pull&Bear
Zara
Perceptual Map
Hollister
A&F
Superdry
Scotch & Soda
H&M
Jack & Jones
Pepe Jeans
Tom Tailor

23. Market Overview  Fashion Landscape (in Greece)
• INDITEX Group: (Zara, Pull & Bear,
Massimo Dutti etc.)
• H&M Hennes & Mauritz (H&M)
• Attrativo, ALE
• Fashion Box Hellas (Replay)
• Shop & Trade (Superdry, Tom
Tailor etc.)
• Sarkk (Tommy Hilfiger, Calvin Klein)
• Bestseller Hellas (Jack & Jones
etc.)
• LPP (Sinsay)
Key Competitors
in Greece

24. Inspiring
Retail
Space

26. From POS to POI (Point of
Interest)
“Building a Better Concept”
• Customer-centric design
• Sustainability & Automation
• Eco-friendly materials
• Energy saving appliances
• Digital Signage
• Light – Music – Image –
Video
• Connected Retail for a
Interior
Design
For over a decade, our skilled Retail Team
has been instrumental in creating
exceptional retail experiences that
connect our brands with our customers.
They understand that successful concepts
are brought to life by exceptional
individuals.
Drawing from the invaluable insights
gathered from our physical stores, our
experienced Visual Merchandising Team is
continuously enhancing the way we
engage with our customers.
Their expertise allows us to showcase our
fashion collections in the most captivating
and compelling manner, ensuring that our
customers have an unforgettable shopping
experience.

27. Shop in Shop (SiS)…
Corners …
Department Stores
In line with our international development
strategy, we have always prioritized supporting
diverse distribution channels.
Understanding the unique requirements of
each market, we have designed dedicated shop
concepts that cater to these specific needs
while seamlessly integrating with other
renowned international brands in the same
space.
Our SiS (Shop-in-Shop), Soft-Shop, or Corner
concepts form an essential component of our
comprehensive omnichannel strategy,
complementing and enhancing our presence
across various distribution and sales channels
in each market.

28. Marketing

29. Marketing

30. ⚡ Marketing / Digital
Interaction
FUNKY BUDDHA attributes a significant portion of its success to its
strategic communication approach, which has played a pivotal role
in establishing the brand's strong recognition.
Through a comprehensive offline and online marketing, public
relations, and communication plan, FUNKY BUDDHA has emerged
as a prominent fashion brand in Greece and a rising star in the
European market, consistently maintaining a privileged position in
the media landscape.
The company meticulously selects various advertising channels
such as TV, cinema, press, outdoor advertising, and digital platforms,
as well as engages in sponsorships and public relations programs,
aligning them with the target audience, brand positioning, and
sustainable development objectives.
Additionally, below-the-line activities are organized to drive traffic,
boost sales, and enhance customer loyalty.
The media platforms chosen are in complete harmony with the
profile and philosophy of FUNKY BUDDHA, ensuring the successful
and precise communication of each campaign's message while
reflecting and promoting the brand's core values.
Data-driven Marketing

31. ⚡ Marketing / Visual
Communication
Partner selection is a critical aspect of FUNKY BUDDHA's operations.
We collaborate with esteemed marketing specialists and fashion media professionals to ensure our brand's
success. Our campaigns are brought to life through the expertise of renowned fashion photographers,
capturing the essence of current trends with top models. Furthermore, our marketing efforts are enhanced by
partners specializing in art direction, styling, makeup, and hairstyling, all of whom share our brand's
philosophy.
Implementing our marketing strategy involves utilizing various channels. We create captivating digital
lookbooks and fashion catalogues to engage our audience.
Additionally, we prioritize strengthening our online presence through digital marketing initiatives, strategic
online campaigns, and active social media engagement. To maximize the impact of our promotions, we
leverage compelling visuals and other effective tools.

32. ⚡ Marketing/Sponsorships, PR
events

33. ⚡ Marketing Tools
Packaging
Packaging plays a crucial role in effectively conveying the brand identity and
fostering a sense of solidarity. We ensure that our brand symbols are prominently
displayed on all packaging prints and accessories, accompanied by a call to action
that encourages e-commerce sales.
The illustrations featured on our packaging are designed to make the units desirable
to consumers, encouraging them to reuse them for other purposes instead of
discarding them. This reflects our commitment to sustainability and our ongoing
efforts to utilize eco-friendly packaging materials in both online and offline
contexts.
In line with our sustainability goals, all hangtags are made from recyclable paper or
fabric, enabling them to be responsibly recycled.
By incorporating these eco-conscious practices into our packaging, we strive to
minimize our environmental footprint and contribute to a more sustainable future.

34. ⚡ CUSTOMER DEMOGRAPHICS - PERSONA
• Our target demographic has a
passion for travel, eagerly
exploring new cultures and
connecting with diverse
individuals.
• They stay up-to-date with
fashion trends, but always add
their personal touch to create a
unique style that reflects their
individuality.
• Embracing a sense of adventure,
they are open to trying new
experiences and value feeling
comfortable and confident in
their own skin.
• They understand the importance
of dressing appropriately for
different occasions, locations,
and seasons.
• Quality is of utmost importance
to them when it comes to
clothing, and they refuse to
compromise on the
• As loyal customers, they trust that
they will discover products that align
with their preferences and budget,
providing them with a sense of
satisfaction.
• Their environmental consciousness
guides their purchasing decisions,
avoiding clothes that are overpriced
relative to their quality and style.
• FUNKY BUDDHA embodies a lifestyle
that is accessible and affordable to
them, allowing them to embrace it
with ease.
• They appreciate the value of
sustainable and ethical fashion,
seeking brands that align with their
values and offer responsibly produced
garments.
• They value versatility in their clothing
choices, opting for pieces that can be
styled in different ways and adapted
to various occasions, ensuring both
comfort and style.

35. Basic KPIs

36. 2003 Start-up with a significant
success
2005
Rapid development of the Brand
2010Preparation of new brands and intensive
wholesale development
FUNKY BUDDHA
2013
Development of different shop
concepts – SIS - Corners
2014 Achieving national
development & gaining retail
experience
2015
Becoming a global omnichannel
retailer – Launch of e-commerce
The Turnover
2016 European expansion through e-
commerce
Greece, Cyprus and major
international e-Market places in
Europe
2017-19
4.5
5.5
7.8
9.5
13.3
16.7
19.1
20.5
15.7
26
34
40
0
5
10
15
20
25
30
35
40
45
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
(FC)
Yearly Turnover
mil €
2020 -21 COVID – Years. Closed retail –
Strong e-commerce
2022
Retail bounces back –
Development of the retail network
continuous with the addition of 12
new P.O.S.

37. Revenue Evolution
ALTEX Revenue, 2012-2021 (in M €)
Over the past decade, ALTEX S.A. has
experienced impressive commercial
growth, consistently surpassing the market
average.
Remarkably, in 2021, the company
achieved record-breaking sales figures,
even in the face of challenging
circumstances such as temporary store
closures.
This achievement is a testament to the
resilience and adaptability of the company,
as well as its ability to connect with
customers and meet their needs effectively.
Following a period of sustained
commercial growth, the company
experienced a setback in 2020 as a result of
the global COVID-19 pandemic. However,
in a remarkable comeback, the company
successfully rebounded in 2021, surpassing
expectations by not only recovering the
losses incurred but also achieving projected
growth rates.
This resilience and ability to adapt to
challenging circumstances showcase the
company's determination and strategic
approach in navigating uncertain times.

38. ⚡ Yearly Analysis
5.7%
4.5%
3.1%
7.1%
7.8%
8.6%
12.2%
8.3%
5.0%
8.1%
12.5%
17.1%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
%OF
YEARLY
TURNOVER
TYPICAL MONTHLY SALES DISTRIBUTION
"Exploring the Typical Sales Distribution
of FUNKY BUDDHA throughout the Fiscal
Year: Insights from Retail Network
Data“.
Understanding the sales distribution of a
brand is crucial for gaining insights into
its performance and market reach.
By analyzing the average data collected
from all FUNKY BUDDHA point-of-sale
(POS) locations across its retail network
over the course of a whole year, we can
delve deeper into the patterns and
trends that shape the brand's sales
landscape.
This analysis provides valuable
information allowing us to observe the
sales distribution throughout the fiscal
year, providing insights into seasonal
variations and fluctuations in consumer
demand.
By understanding the shifts in sales
patterns, we can identify peak periods
and adjust strategies accordingly to
optimize performance and meet
customer expectations.
Year 2022

39. ⚡ Retail Network Analysis
2 2
1
3 2 1 2 1 1
3
2
1
2 2
1
1
1
1
1
1
3
3 5
1
2 1
5
1
2
2
2
1
2
5
4
7
5
8
4
7
5
12
4
0
5
10
15
20
25
30
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
NEW
STORES
PER
YEAR
NEW FUNKY BUDDHA PROFIT CENTERS OVER TIME
Corners SIS COS FRANCHISED CORNER FRANCHISED OUTLET Franchised Shops GR OUTLETS Grand Total

40. ⚡ Retail Network Analysis
5 4
7 5
8
4
7 5
12
4
5 9
16 21
29
33
40 45
57
61
0
10
20
30
40
50
60
70
80
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Network Growth
New Stores Total Stores

41. ⚡ Retail Network Analysis
Corners, 8, 13%
Shopping Malls, 13, 21%
Street Location, 40, 66%
Distribution
Corners Shopping Malls Street Location

42. ⚡ Retail Network Analysis
2 2 2 2
2
2
1
2
1
2
3
1
2
7
4
6
3
3
3
7
4
0
2
4
6
8
10
12
14
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
CORNER MALLS HIGH STREET

43. Current
Footprint
As of 2022, ALTEX has successfully established a strong
presence, with more than 60 brick-and-mortar stores.
Moreover, they offer a wide variety of online shops and have
a network of more than 350 resellers in Greece and Cyprus.
Regular Outlets
• ERMOU
• THE MALL
• GLYFADA
• CHALANDRI
• KIFISIA
• NEA IONIA
• KALAMATA
• VOLOS
• HERACLION
• LARISA
• CORFU
• PERISTERI
• METRO MALL
• RIVER WEST
• MYKONOS
• THESSALONIKI
• DESIGNERS OUTLET ATHENS
• FACTORY OUTLET PIRAEUS
• FACTORY OUTLET AIRPORT
• ONE SALONICA
• MEGA OUTLET
• LARISA FASHION CITY
• HERACLION BLOCK 62
Corners
• ATTICA CITY LINK
• ATTICA MEDITERRANEAN
COSMOS
• NOTOS ATHENS
• NOTOS THESSALONIKI
E-Commerce
• Funky-Buddha.com
Regular Outlets
• KORYDALLOS
• KALLITHEA
• PAGKRATI
• ZOGRAFOU
• AMFIALI
• P. FALIRO
• NEA SMIRNI
• PETROUPOLI
• CORINTH
• AGRINIO
• DRAMA
• SAMOS
• CHIOS
• VERIA
• KOS
• IOANNINA
• PATRA
• PYRGOS
• ILION
• MENIDI
• LEIVADIA
• IERAPETRA
• MEGARA
• EMPOLI OUTLET PERISTERI
• EMPOLI OUTLET Ν.ΙΩΝΙΑ
• KAVALA BLOCK 62
• SERRES BLOCK 62
Corners
• KANELLOPOULOS LAGKADAS
• KANELLOPOULOS TSIMISKI (55&77)
• KANELLOPOULOS ΛΑΡΙΣΑ
• HALL OF BRANDS (EPIRUS &
VILLAGE PARK RENTI)
E-Commerce (3rd Party - (Drop-
Shipping)
• zakcret.gr
• notos.gr
• Younique.com
• empoli.gr
• factoryoutlet.gr
• Jeaneus.gr
• Politikos-shop.gr
• Intersport.com
Retail: Company Owned Stores Retail: Franchise / 3rd Party Stores
1 Store 2 Stores Multiple Stores
Retail Network

44. 4
60%
40%
Men’s
Fashion
Women’s
Fashion
Collections
per Year
More than
1500
SKU’S per
Year

45. ⚡ Product Mix MEN’S Collection
Clothing
94.9%
Accessories
3.0%
Shoes
2.1%
Product – Sales Distribution (in VALUES) SS / Men’s Collection

46. ⚡ Product Mix MEN’S Clothing Collection
T-Shirts
24.8%
Shorts
27.1%
Polo Shirts
10.1%
Trousers
17.7%
Shirts
11.6%
Swimwear
3.2%
Jackets
2.5%
Jeans
1.8%
Hoodies
0.8% Pullover
0.5%
Product – Sales Distribution (in VALUES) SS / Men’s Clothing Collection

47. ⚡ Product Mix MEN’S Collection
Clothing
94.10%
Accessories
4.70%
Shoes
1.20%
Product – Sales Distribution (in VALUES) FW / Men’s Collection

48. ⚡ Product Mix MEN’S Clothing
Collection
Trousers
25.70%
Hoodies & Sweatshirts
21.10%
T-Shirts
5.50%
Pullovers & Cardigans
16.60%
Shirts
7.40%
Jackets & Coats
18.00%
Jeans
4.50%
Polos
1.20%
Product – Sales Distribution (in VALUES) FW / Men’s Clothing Collection

49. ⚡ Product Mix WOMAN’S Collection
T-Shirts
20.5%
Dresses
22.8%
Shorts
14.3%
Trousers
13.2%
Shirts
8.2%
Tops
5.6%
Skirts
5.9%
Swimwear
1.4%
Jeans
3.2%
Pullover
1.1%
Jackets
1.8%
Hoodies & Sweatshirts
2.0%
Product – Sales Distribution (in VALUES) SS / Woman’s Collection

50. ⚡ Product Mix WOMAN’S Collection
Accessories
5.9%
Clothing
91.4%
Shoes
2.7%
Product – Sales Distribution (in VALUES) FW / Woman’s Collection

51. ⚡ Product Mix WOMAN’S Clothing
Collection
Jeans
4.1%
Shirts
5.6%
Pullovers & Cardigans
22.0%
Skirts
2.6%
Trousers
15.0%
Dresses
9.4%
Jackets & Coats
21.8%
Hoodies & Sweatshirts
11.8%
T-Shirts
4.1%
Tops
3.6%
Product – Sales Distribution (in VALUES) FW / Woman’s Collection

52. e-commerce:
funky-buddha.com
"Funky Buddha's Omnichannel Triumph:
Redefining Retail with Global E-commerce Expansion"

53. Demographics: Location

54. In 2022, FUNKY BUDDHA expanded its reach to
a remarkable 55 countries through its robust e-
commerce platform. This strategic move
allowed the brand to tap into global markets
and connect with customers from diverse
corners of the world. By leveraging the power
of online retail, FUNKY BUDDHA transcended
geographical boundaries and made its fashion
offerings accessible to a wide international
audience.
The successful implementation of an e-
commerce strategy enabled FUNKY BUDDHA to
overcome the limitations posed by traditional
brick-and-mortar stores and embrace a
borderless approach to sales and distribution.
Through its user-friendly online platform,
customers from 55 countries could conveniently
purchase the brand's stylish and trendsetting
products from the comfort of their own homes.
This shopping behavior across multiple
countries signifies FUNKY BUDDHA's
commitment to meeting the demands and
preferences of a global customer base. By
catering to customers worldwide, the brand has
established itself as a renowned fashion
destination and a go-to choice for individuals
seeking unique and contemporary apparel.
The e-commerce success of FUNKY BUDDHA in
2022 highlights the brand's ability to adapt to
changing market dynamics and embrace digital
transformation. By embracing technology and
creating a seamless online shopping
experience, FUNKY BUDDHA has not only
expanded its customer base but also elevated
its brand presence in the global fashion
industry.
55
Countries
in
2022

55. Demographics: Age Distribution
76,801
167,412
236,707
174,360
80,111
51,291
9.8% 21.3% 30.1% 22.2% 10.2% 6.5%
0
50000
100000
150000
200000
250000
18-24 25-34 35-44 45-54 55-64 65+
Users in 2022

56. Demographics: Gender Distribution
63.4%
36.6%
Gender
female
male

57. Funky-buddha.com
2
2
International E-commerce Operations
E-MARKET
PLACES
3rd Party
e-commerce

58. 2
2
International Wholesale Operations
~350 POS
all over Europe

59. ⚡ Success through Omnichannel
Synergy
"Unlocking Success through Omnichannel Synergy: FUNKY BUDDHA's Integrated Retail and E-commerce Approach in International Collaborations"
At FUNKY BUDDHA, we understand that the future of retail lies in seamlessly blending the physical and digital worlds. That's why we have developed
a comprehensive omnichannel strategy that combines retail and e-commerce as a powerful package. This strategy extends to our international
collaborations, whether it's through franchise or master franchise partnerships.
When entering a cooperative venture with FUNKY BUDDHA, we go beyond simply granting the rights to operate our brand in a particular country. We
strive to empower our partners / franchisees with the ability to fully embrace our omnichannel system. This means that they are encouraged to
establish a robust e-commerce platform alongside their retail store network or wholesale operations.
By doing so, they can tap into the immense potential of online sales and reach a wider customer base.
By integrating retail and e-commerce, our international partners can benefit from the synergies that arise from offering a seamless shopping
experience across multiple channels. Customers can browse and purchase products online, and then choose to have them delivered directly to their
doorstep or visit a physical store for a personalized shopping experience. This flexible approach not only enhances convenience for customers but
also allows our partners to maximize their sales potential and strengthen customer loyalty.
Moreover, our omnichannel strategy enables our partners to leverage valuable customer insights and data. By integrating their e-commerce platform
with our centralized systems, they gain access to comprehensive analytics and reporting tools. This valuable information can be used to drive
targeted marketing campaigns, optimize inventory management, and enhance overall business performance.
At FUNKY BUDDHA, we firmly believe that the success of our international collaborations lies in embracing an integrated retail and e-commerce
approach. By extending the benefits of our omnichannel system to our partners, we ensure that they are well-positioned to thrive in the ever-
evolving retail landscape.
Together, we can create a seamless and engaging shopping experience for customers around the world, while driving mutual growth and success.

60. Whether you have specific needs or just want to say hello, feel
free to send us a message or give us a call.
OFFICE
+30 211 955 5571
+30 6947 00 31 31
ADDRESS
42 Mpakoyannis Pavlos Str.,
Metamorfosi, Athens, Greece
Send inquires, advices and suggestion to: p.patronidis@altex.gr
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Twitter.com/@funkybuddha2
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Contact