2. Narrative
Narrative is the story telling part of the film, we will need
to understand the narrative before producing the film
because it creates a better understanding and sets the
scene of the short film. There are many narrative
structures, such as a simple narrative, this consists of a
simple beginning, middle and ending, this means that
the viewer will be able to easily understand the film.
3. Theories
Todorov theory stated that there are five stages of narrative:
1) Equilibrium – this is where everything is normal and stable
2) Disruption – this is where something changes and affects the
story
3) Disequilibrium – this is where the characters identify the
problem
4) Restored order – this is when the characters work to restore
normality and fix the problem
5) Equilibrium – this is when the balance is restored and all
problems are resolved successfully.
4. Representation
Media representations are the ways in
which the media portrays particular groups,
communities, experiences, ideas, or topics
from a particular ideological or value
perspective.
Key areas of representation are, gender,
social class, ethnicity, regional identity and
sexuality.
Representations change overtime.
5. Theories
Laura mulvey was a feminist theorist, her theories
was the male gaze.
She believes that they are not genuine reflections of
female identity but representations of idealised
feminist.
6. Genre
There are many genre’s for films such as, drama, comedy,
romantic, detective, sci- fi, cartoon/ animation, horror, thriller,
action and adventure.
The word genre means type or class, media genres appear
within a medium such as thriller, horror and comedy. These
also submerge into many sub-genres like psychological thriller.
7. Theories
Daniel Chandler states that every genre positions
those who participate in a text of that kind: as
interviewer or interviewee as listener or story teller, as
a reader or writer, as a person interested in political
matters, someone to be instructed or as someone
who instructs.
8. Audience
An audience is a specific group who watches the
specific genre, this can be adults, teens, aged 18 plus
if it’s a scary movie. For example films, TV shows or
magazines. Audience is a very important media
element so they know who their target audience is.
Media organizations produce media texts to make
profit, Therefore with no audience here will be no
profit and that is the importance of audience in media.
9. Theories
Stuart Hall is cultural theorist, he speaks about
audience throughout his theory, he looked at the role
of audience positioning in the interpretation of mass
media. He studied how audience perceived the
message of the media texts. For example, the
meaning is not always determined by the sender
however, how the audience accept the information is
different.
