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Digiday Publishing Summit Lisbon 2017 @bjoernbeth
What we've learned from building
AMP
Digiday Publishing Summit Lisbon 2017
Digiday Publishing Summit Lisbon 2017 @bjoernbeth
Why speed matters to Publisher
Source: Fili Wiese | Google DNI Con
74% 88% 60%
would
leave
mobile
it
Would leave
mobile site if
it takes 5+
seconds to
load
Less likely to
return to a site
after a bad
experience
Expect mobile
websites to
load within 3
seconds
“Increasing page load time from 0.4 seconds to 0.9
seconds decreased traffic and ad revenues by 20%”
Digiday Publishing Summit Lisbon 2017 @bjoernbeth
Source: Google | Chrome Web Tools
Prominent displaying & Super fast loading time
2,35 sec
168 ms
-93%
Digiday Publishing Summit Lisbon 2017 @bjoernbeth
Our must-have-rules for AMP
Source: Google | amp.blick.ch
Digiday Publishing Summit Lisbon 2017 @bjoernbeth
Visitor behavior
Source: Google Search Console | Google Analytics
Digiday Publishing Summit Lisbon 2017 @bjoernbeth
Traffic behavior
Source: Google Analytics
Digiday Publishing Summit Lisbon 2017 @bjoernbeth
Ad Revenue
Source: Google Analytics & Estimation
Digiday Publishing Summit Lisbon 2017 @bjoernbeth
AMP Traffic is eating
regular mobile traffic
mid-term
We see in average
almost 100% better
CTRs on AMP
We don't see a clear
traffic benefit on top
yet
Key take-aways

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What we have learned from building our Accelerated Mobile Pages - Digiday Publishing Summit Lisbon 2017

  • 1. Digiday Publishing Summit Lisbon 2017 @bjoernbeth What we've learned from building AMP Digiday Publishing Summit Lisbon 2017
  • 2. Digiday Publishing Summit Lisbon 2017 @bjoernbeth Why speed matters to Publisher Source: Fili Wiese | Google DNI Con 74% 88% 60% would leave mobile it Would leave mobile site if it takes 5+ seconds to load Less likely to return to a site after a bad experience Expect mobile websites to load within 3 seconds “Increasing page load time from 0.4 seconds to 0.9 seconds decreased traffic and ad revenues by 20%”
  • 3. Digiday Publishing Summit Lisbon 2017 @bjoernbeth Source: Google | Chrome Web Tools Prominent displaying & Super fast loading time 2,35 sec 168 ms -93%
  • 4. Digiday Publishing Summit Lisbon 2017 @bjoernbeth Our must-have-rules for AMP Source: Google | amp.blick.ch
  • 5. Digiday Publishing Summit Lisbon 2017 @bjoernbeth Visitor behavior Source: Google Search Console | Google Analytics
  • 6. Digiday Publishing Summit Lisbon 2017 @bjoernbeth Traffic behavior Source: Google Analytics
  • 7. Digiday Publishing Summit Lisbon 2017 @bjoernbeth Ad Revenue Source: Google Analytics & Estimation
  • 8. Digiday Publishing Summit Lisbon 2017 @bjoernbeth AMP Traffic is eating regular mobile traffic mid-term We see in average almost 100% better CTRs on AMP We don't see a clear traffic benefit on top yet Key take-aways