Target audience
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Our film targets a niche audience of 16-25 year olds from all races, sexualities, and religions who are in social classes C1 through E. Psychographically, the film aims for "Reformers, Aspirers and Explorers" who like new experiences and aren't concerned with brands or big names. Lifestyle-wise, the target is "YAKS (young adventurous keen and single) and DINK (dual income with no kids)" - generally young people with disposable income for entertainment like movies.
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Evaluation Question 4 - Aziret Asanov
1. The document discusses the audience for a thriller film opening created by the student.
2. The genres of the film include eco-thriller, psychological thriller, and thriller overall. These genres would appeal to viewers who enjoy suspense in films.
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1. The document discusses the audience for a thriller film opening created by the student.
2. The genres of the film include eco-thriller, psychological thriller, and thriller overall. These genres would appeal to viewers who enjoy suspense in films.
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This document analyzes how a teen drama film represents teenagers. It discusses that the film focuses on a group of teenagers hanging out at a shisha cafe late at night. One teenager leaves and is attacked and beaten on his way home. The film portrays common stereotypes of teenagers as deviant and violent. It also notes that continued negative media portrayals could lead teenagers to conform to these stereotypes over time. Psychographic analysis finds that the film depicts typical teenage interests like socializing at cafes. Demographically, the film has a predominantly male cast from various ethnic groups, most characters having low education and income levels.
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- Defining the target audience through questionnaires and profiles them as British ages 15-34 who enjoy drama-action-romance films and learn about films on social media and streaming platforms.
- Creating marketing strategies like posting the film poster, clips and behind-the-scenes photos on Facebook, Instagram and Twitter to generate buzz and interest among the target audience.
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Target audience
- 1. Target Audience By Mason Kipping
- 2. Target Audience Target Audience is considered in every part of the film industry. Its considered in the production, distribution and exhibition. This is because you have to think carefully about who would be buying the film and where we would have to promote it and using which techniques. We have to work out our target audience using demographics, psychographics and lifestyle.
- 3. Our film would be aimed at a niche audience (small but very distinct). It would be a very similar Target Audience as Kidulthood, Adulthood, Shank and 1Day.
- 4. Demographics Sex:- 16-25 Race:- Any Sexuality:- Any Class:- C1/C2/D/E Religion:- Any
- 5. Psychographics Psychographics is split up into 7 sections: Suceeders, Reformers, Aspirers, Mainstreamers, Strivers, Explorers and Constrained. Our movie will be targeted towards Reformers, Aspirers and Explorers. This is because these groups of people like something new and aren't worried about brands and big names.
- 6. Lifestyle This is based on your stage of life. So this our film would be aimed at YAKS (young adventurous keen and single) and DINK (dual income with no kids). This is because these are usually fairly young and have money to spend on leisure's like the cinema or DVDs.