Bridging the Gap Between Desktop and Mobile Augmented Reality

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In order to break through the perpetual hype that permeates the Augmented Reality scene. Developers are going to have to get serious about moving desktop quality AR to mobile. This presentation presents a possible path to doing that.

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  • Bridging the Gap Between Desktop and Mobile Augmented Reality

    1. 1. Bridging the Gap Between Desktop and Mobile Augmented Reality Blake Callens
    2. 2. Blake Callens Senior Software Engineer, Zugara WSS/Fashionista, ZugMO, ZugSTAR ARtisan Flex AR Framework ARWire iPhone App Twitter: @blakecallens Blog: onezerothrice.com
    3. 3. “He who first shortened the labor of copyists by device of movable types was disbanding hired armies, and cashiering most kings and senates, and creating a whole new democratic world...” - Thomas Carlyle
    4. 4. Available iPhone “AR” Apps April, 2010 • Satellite AR • Acrossair • WOMADelaide • Yelp • DishPointer AR • Augmentizer • HK Night Traffic • AroundMe • Heads Up Navigator • Capture the Flag • CrimeDeskSF • Cheap Gas! • Sun Seeker • AR Easter Egg Hunt • Canada Eye • Colorblind Helper • Aure • AR Flight • Seekr • Zagat To Go • Mosquitos • Navigation 3DX • Reality Compass • DecorReality • ARGH • Real Typing with AR • Arcade Reality • New York Subway • Twittality • Home Finder • Layar • Washington Metro • Panoramascope • iHud • Wanted DoA • London Tube • iParking • Find an Apartment • Reality Slice • R.I.P. • iCar • Metro Paris Subway • MultiLevel • Metro Lyon Subway • buUuk • Trippy • Ghost Buddy 3D • Tokyo Underground • Kids on DSP • Distant Suns • Bionic Eye • ARgo • Pocket Universe • Tweet 360 • iWant • Purpll
    5. 5. Over 1000 “AR” Apps!
    6. 6. Top iPhone Apps Top Grossing April 8, 2010 • MLB.com At Bat Top Paid • Sims 3 World Adv. • Simpsons Arcade Top Free • Monopoly • Doodle Jump • The Impossible Test • Simpsons Arcade • MLB.com At Bat • Masters Golf Tournament • CoD: WaW: Zombies • Big Button Box Pro • Hit Tennis 2 • Press Your Luck • Monopoly • Commodore 64 • iRa Pro • Phone Tracker • Rayman 2 • Words With Friends • Star Wars: Lightsaber Duel • On This Day... • Bejeweled 2 • Worlds With Friends • i2i Chat • Red Laser • Red Laser • Ninjas Live • Press Your Luck • Solitaire • Mafia Wars
    7. 7. “. . . there is a little bit of snake oil salesmanship going on among AR technology companies . . .” - PC World “Augmented reality is often used in pointless ways...” - Gizmodo “Sure, we try it once, or pull it out to show friends, but that's about it . . .” - Fast Company “Marketers will advertise even the slightest of augments as ‘augmented reality,’ leaving consumers confused and bewildered.” - Business Week
    8. 8. “This AR app works, but...”
    9. 9. The “Holy Grail” Mobile AR App
    10. 10. The “Holy Grail” Mobile AR App • Utilitarian
    11. 11. The “Holy Grail” Mobile AR App • Utilitarian • Computer Vision
    12. 12. The “Holy Grail” Mobile AR App • Utilitarian • Computer Vision • Possibly based in the Cloud
    13. 13. The “Holy Grail” Mobile AR App • Utilitarian • Computer Vision • Possibly based in the Cloud • NUI vs. GUI
    14. 14. One Big Problem...
    15. 15. Mobile hardware isn’t ready.
    16. 16. Accomplishing Our Goal
    17. 17. Accomplishing Our Goal • Long Term Investment
    18. 18. Accomplishing Our Goal • Long Term Investment • Desktop First
    19. 19. Accomplishing Our Goal • Long Term Investment • Desktop First • Universally Portable
    20. 20. Accomplishing Our Goal • Long Term Investment • Desktop First • Universally Portable • Core Mechanics Before Content
    21. 21. Accomplishing Our Goal • Long Term Investment • Desktop First • Universally Portable • Core Mechanics Before Content • Know Your Target Demographic
    22. 22. An Industry of Specialists
    23. 23. Questions?

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