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Paying attention To Hospitas - Stanford University (Crash Course on Creativity)
- 1. STANFORD UNIVERSITY Crash Course on Creativity Fall 2012 Paying Attention To Hospitals Dr. Zaufishan Rahman (Pakistan)
- 2. Chosen Field of Work For this Assignment: Options: School, Grocery store, Retail Shops, Hospital, pharmacies My Choice: Hospitals Stanford University
- 3. Objective of Assignment Observations Opportunities Select 6 hospitals of your Identify Opportunities city and pay ‘Keen of development & Attention’ to fine details Improvement from that affect patient’s experience in hospital noted observations Reference: Source: Observation Lab checklist Your Creativity Stanford University
- 4. Key areas of work: Before you enter the hospital Environment of Premises Personnel Product/ Services Customers Others Stanford University
- 5. Observations Observations Before you enter 1. Perceptions of specialized health facilities Difficult to reach Not cost effective Negative attitudes of staff 2. Busy corridors, long queues and long waiting time before doctor consultation 3. Inaccessible health facilities long distances from home Difficulty in shifting patients from rural to urban areas 4. Busy and jammed Parking lots Stanford University
- 8. Observations Busy hospital wards and long waiting times Stanford University
- 9. Opportunity Opportunities 1. Public awareness media campaigns for community to promote accessible, affordable and cost effective health services 2. Employment of more human resources in health and scheduling of available staff in different shifts for reduction in waiting time before consultation 3. Rapid transit bus service for patients from rural to urban areas shift 4. The opportunity for contractors to build new parking lots and employment of car caretakers Stanford University
- 10. Opportunity Rapid Transit Bus Service Stanford University
- 12. Opportunity Media Awareness and TV shows Stanford University
- 13. Observations Environment The hospital interior plays a significant role in patient acceptability Paediatric hospital with colourful interior and cartoonic wall paintings is more acceptable for young patients as compared to general ward of common hospital Moderate to low lightening of hospital rooms sharp lights as well as too dim lights are discouraged Temperature control is very well accepted Hospital that are warm in winters and cold in summers due to thermostats and heat adjusting system are more warmly welcomed Stanford University
- 14. Observations Environment A welcome note/announcement on auto- repeat speaker for patients is usually pleasant and well accepted The floors are usually clean and shiny Dusty ones make hospital look with unhygienic environment The smell is a significant repellent. The smelly lounges are less attended by patients Stanford University
- 15. Opportunity Opportunities The opportunity for painters and graphic designers to design nice wall paintings with health messages The opportunity for generator operators for uninterrupted power supply to maintain warm and cool environments The improved lightening system The play area establishment and maintenance for indoor chronic disease patients Stanford University
- 16. Opportunity Opportunities The opportunity for puppet show and magic show organizers to hold annual paid functions in hospital for young patients Long waiting times can be accommodated by patient engagement in healthy activities. the opportunity for companies to promote the self care tests by free camping in beginning Bone mineral density test Mammogram for breast cancer screening Stanford University
- 18. Opportunity Trainings and Public awareness campaigns Stanford University
- 19. Observations Personnel Average Time before consultation is usually 30- 45min Doctors who follow the script of patient history taking are less appreciated than the ones who have an individualized talk according to the patient problem. Staff uniform practice is variable Staff nurses and sanitary workers have the uniform while the rest of the staff doesn’t have. Stanford University
- 20. Observation Personnel Age and gender of employees are variable Patient preferences for gender of doctor are very discrete Women prefer to go to lady doctors for gynae and obs problems etc Doctor to patient ratio was low It is one of a major reason that make patients wait for long times Stanford University
- 21. Opportunity Opportunities Opportunity for training companies Periodic trainings to enhance technical knowledge, skills and communication of hospital staff Patient well being sessions Patient groups Volunteer activities Stanford University
- 22. Opportunity Opportunities Theopportunity for investors and builders to build new purpose build specialized hospitals for all age groups and genders Specialized paediatric hospital Specialized women hospital Specialized geriatric hospital Specialized eye hospital, cardiology hospital, pulmonology hospital etc. Stanford University
- 23. Opportunity Staff trainings of doctors & Staff nurses Stanford University
- 25. Opportunity Well-lit room and temperature maintenance Stanford University
- 26. Opportunity A hospital can be a fun and happy place too Stanford University
- 28. Opportunity Patient wellbeing message Stanford University
- 29. Observations Products Indoor services Curative Health services Operation theatres Specialized Wards (Medical unit, nephrology, neurology, cardiology etc) Out door services Preventive health services Walk in patients Emergency Diagnostic services Stanford University
- 30. Opportunity Opportunities 1. The opportunity to extend the services…. If a high number of patients are turning up, the programs of preventive health, immunization and malnutrition can be launched. o Polio drops for every child under 5 years of age o EPI Immunization for every child o Malnutrition interventions for needy patients Stanford University
- 31. Opportunity Opportunity The opportunity for government health department to synchronize different programs to achieve more than one objectives (Millennium Development Goals): Reduction in maternal mortality ratio Reduction in infant mortality ratio Reduction in illiteracy Reduction in malnourishment of children Reduction in complicated cases of HIV AIDS, TB and epilepsy Stanford University
- 32. Observations Customers All patients are accompanied by relatives and come in groups to seek health services Age and gender is variable according to hospital and speciality Younger patients to Children hospital (Average age: 8 to 10 y) Middle age to older age group: Institute of Cardiology Women to Lady Willington maternity hospital Average stay in hospital 2 – 3 hours All customers/ patients are seeking health services not browsing the services like general consumer products Stanford University
- 33. Opportunity Patient engagement & well being activities A beautician having a session with a cancer patient Stanford University
- 34. Opportunity Showing Solidarity with Cancer Patients & Call for donations to support more patients Stanford University
- 35. Opportunity Opportunity for Politicians & Administrators for fund raising & Social work for patients Stanford University
- 36. Opportunity Opportunity for Public engagement & Fund raising activities Stanford University
- 37. Opportunity IMPROVING HEALTHCARE PROVISION TO PUBLIC BY KEEN OBSERVATION OF PROBLEMS & DESIGNING CRAETIVE SOLUTIONS Stanford University
- 38. Thankyou Thankyou for your time…. Dr. Zaufishan Rahman Public Health Consultant/ Manager Drug Information Centre Pakistan zaufishan@msn.com Stanford University