PayBuddy-Marketing Plan
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Created by Aritra Mondal,VIT Mumbai during a Marketing Management Internship under Prof. Sameer Mathur, IIM Lucknow
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Porter's Five Factor Analysis of Paytm
The document discusses the evolving digital payments industry in India. It notes that digital payments are expected to reach $500 billion by 2020, accounting for 15% of GDP. Customer demand is driving companies to offer instant, one-touch payment solutions. The government's JAM Trinity initiative of Jan Dhan, Aadhaar, and mobile phones holds the key to transforming financial inclusion in India. Technology is projected to make payments simpler with merchant networks growing 10x by 2020 and driving consumption. Digital identity will help accelerate customer acquisition.
FUTURE OF MOBILE
The document discusses the present and future of mobile commerce in India. It provides an overview of the history and evolution of mobile commerce, its key features and uses across various sectors. The document notes that while mobile commerce is growing rapidly in India due to partnerships between mobile operators, banks and payment providers, there remains opportunities around ensuring low transaction costs, usability and generating positive returns on investments. Overall, the document concludes that mobile commerce can benefit developing economies by reducing the need to carry cash and enabling financial services like loans in communities.
Know about Fuelling Carrier Billing Market
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Digital Financial Literacy
This document summarizes incentives for digital payments in India. It discusses discounts offered by government organizations and public sector companies for paying digitally, including:
- A 0.75% discount on fuel purchases using digital payments.
- A 0.5% discount on some railway tickets purchased using digital payments.
- Free accidental insurance of up to 10 lakhs for online railway ticket purchases.
- Discounts of up to 10% on insurance premiums and 8% on new life insurance policies if purchased through digital customer portals.
- No service tax on digital transaction fees up to Rs. 2000.
- A 10% discount on toll payments using RFID cards on national highways in
The Power of Direct Carrier Billing
With close to 950 million mobile phone subscribers, telecom operators wield an enviable base of customers to whom ancillary and unrelated services can be marketed. Billing is a perennial issue in a market riddled with security concerns, lack of payment alternatives, low credit card penetration, etc. Given this situation, Direct Carrier Billing seems to come as a viable and trust-worthy alternative. It is for telecom operators to examine this option assess its viability and implement it.
Studying Customer Behaviour by Creating Buyer Personas
Under this partnership, Mswipe will merge PayU's existing offline POS division team into its existing operations and workforce expanding its network to 2,20,000 terminals, across over 550 cities with a combined team strength of 2,000 plus employees.
Also, this association will help both the brands to acquire new merchants and gain wider acceptance across categories as a payment option, a joint statement said.
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Porter's Five Factor Analysis of Paytm
The document discusses the evolving digital payments industry in India. It notes that digital payments are expected to reach $500 billion by 2020, accounting for 15% of GDP. Customer demand is driving companies to offer instant, one-touch payment solutions. The government's JAM Trinity initiative of Jan Dhan, Aadhaar, and mobile phones holds the key to transforming financial inclusion in India. Technology is projected to make payments simpler with merchant networks growing 10x by 2020 and driving consumption. Digital identity will help accelerate customer acquisition.
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The document discusses the present and future of mobile commerce in India. It provides an overview of the history and evolution of mobile commerce, its key features and uses across various sectors. The document notes that while mobile commerce is growing rapidly in India due to partnerships between mobile operators, banks and payment providers, there remains opportunities around ensuring low transaction costs, usability and generating positive returns on investments. Overall, the document concludes that mobile commerce can benefit developing economies by reducing the need to carry cash and enabling financial services like loans in communities.
Know about Fuelling Carrier Billing Market
Direct carrier billing (DCB) has witnessed significant traction. Initially, the concept was introduced to make purchasing ringtones and wallpapers more convenient. Direct carrier billing is being used for a variety of functions, ranging from purchasing air tickets to paying parking fees.
Digital Financial Literacy
This document summarizes incentives for digital payments in India. It discusses discounts offered by government organizations and public sector companies for paying digitally, including:
- A 0.75% discount on fuel purchases using digital payments.
- A 0.5% discount on some railway tickets purchased using digital payments.
- Free accidental insurance of up to 10 lakhs for online railway ticket purchases.
- Discounts of up to 10% on insurance premiums and 8% on new life insurance policies if purchased through digital customer portals.
- No service tax on digital transaction fees up to Rs. 2000.
- A 10% discount on toll payments using RFID cards on national highways in
The Power of Direct Carrier Billing
With close to 950 million mobile phone subscribers, telecom operators wield an enviable base of customers to whom ancillary and unrelated services can be marketed. Billing is a perennial issue in a market riddled with security concerns, lack of payment alternatives, low credit card penetration, etc. Given this situation, Direct Carrier Billing seems to come as a viable and trust-worthy alternative. It is for telecom operators to examine this option assess its viability and implement it.
Studying Customer Behaviour by Creating Buyer Personas
Under this partnership, Mswipe will merge PayU's existing offline POS division team into its existing operations and workforce expanding its network to 2,20,000 terminals, across over 550 cities with a combined team strength of 2,000 plus employees.
Also, this association will help both the brands to acquire new merchants and gain wider acceptance across categories as a payment option, a joint statement said.
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This document discusses the growth of e-commerce in rural India. It notes that e-commerce giants are starting to tap into the large rural market opportunity, as internet penetration increases in rural areas due to growing smartphone usage. Key factors driving rural e-commerce growth include increasing mobile internet access, customized features added by e-commerce companies like cash-on-delivery, use of local languages online, and growing cashless payment options. The government and private sector have also taken initiatives like Bharat Net and Digital India to improve rural broadband access and digitization, further fueling rural e-commerce growth. Overall, the rural e-commerce market has strong potential to reach $10-12 billion in size over the next four years
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Bhim app
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ATMs ran without cash.
3e myanmar consumers u nion mdrf2020
This document summarizes the findings of a survey and complaints received by the Myanmar Consumers Union regarding e-commerce. It shows that while consumers recognize some advantages of e-commerce, many have also experienced direct problems like not receiving goods after payment. Common issues involved ordering from overseas websites and being unable to get refunds once the sites disappeared. Mobile payments also led to instances of funds being withdrawn without authorization. The document concludes that while Myanmar has consumer protection laws, many consumers remain unaware of their rights and how to seek dispute resolution. It raises the need for an e-commerce law or regulations regarding cyber security.
BHIM app
Mr. Narendra Modi launched the BHIM app in December 2017 as a revolutionary digital payment platform. BHIM, which stands for Bharat Interface for Money, allows for fast, secure, and reliable cashless payments through mobile phones. It connects directly to users' bank accounts through UPI and allows for money transfers of up to Rs. 20,000 per day. BHIM has advantages over other payment apps as it can be used without internet by dialing *99# and does not charge fees for transactions. However, it currently only supports Android devices and some state bank cards have issues generating UPI PINs.
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The entire banking industry continues to shift to digital channels. This poses more threats to the dominant traditional banks and credit unions. As technology improves, banks providers expect a new breed of solutions that beat the conventional model through innovative products and services to suit the liking of digitally-savvy consumers.
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This document discusses digital payment systems in India. It begins by defining digital payment as a cashless payment method using digital modes by both the payer and payee, without physical cash. It then outlines various types of digital payments like mobile wallets, UPI, internet banking. The literature review discusses previous research on factors influencing adoption of digital payments in India, like convenience and security concerns. The objectives and methodology of the author's own research are described, which was a survey of 150 individuals in Siliguri on their digital payment usage, preferred modes, and concerns. The findings show most use digital payments for convenience, preferred modes are mobile wallets, and main concerns are fraud and connectivity issues. Suggestions include improving security
Digital payment systems market research report | Report Sellers
Indian payments industry is largely dominated by cash-based transactions. The banking industry in the country was majorly branch-based till 2014. Later, there was a considerable growth in the branch-less channels of banking, which has further explored into digital payments in both rural and urban regions. Indian digital payments industry is expected to reach $700 billion by 2022 in terms of value of transactions.
For more details, please visit: https://www.reportsellers.com/market-research-report/Digital-Payment-Systems-Market
THE TRENDS OF INDIAN RETAIL BANKING SECTOR IN 2018
The Indian FinTech scene comes with an added extra; new initiatives by the government to boost financial inclusion and promote a cashless society have opened windows of opportunities for FinTech companies where first mover advantages are tremendous. As a result of the government’s initiatives, there has been a sharp increase in consumer adoption of FinTech. EY, one of the big four consulting firms, in their FinTech Adoption Index for 2017 states that 52% of India’s digitally active consumers are adopting FinTech; a figure that is only second to China’s 69% which is the global highest.
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This document discusses the problems faced by e-commerce in rural areas of India from a supply chain perspective. Some of the key reasons for low supply include poor last-mile connectivity, lack of warehouses and inventory, and a cumbersome taxation system. On the demand side, issues include language barriers, lack of perception of e-commerce, and poor internet connectivity. One successful model is StoreKing, which uses kiosks equipped with tablets and monitors in villages across South India, delivering over 100,000 orders per month. Recommendations include employing village retailers as agents and making websites available in regional languages. Government initiatives like Digital India aim to increase internet access and simplify taxation through GST.
Growth of mobile money in india
Mobile payment has transformed the financial services in two different ways. They complement the banking system and they also disrupted the traditional way of banking in India
Indian model of financial inclusion: Will Mobile Payments lead the future?
The document discusses India's model of financial inclusion and examines whether mobile payments can lead future efforts. It summarizes India's bank-led model which focused on expanding access to banking services in rural areas through agents called Business Correspondents. While this model was effective in expanding access, many accounts remain unused. The document argues that leveraging India's growing mobile infrastructure through technologies like mobile payments could help address limitations and drive financial inclusion going forward. Key challenges to adopting mobile payments include expanding rural connectivity and increasing customer familiarity with digital financial services.
Bhim app
The document summarizes information about the BHIM app, which was launched in December 2016 by the National Payments Corporation of India to facilitate e-payments directly through banks and simplify cashless transactions. BHIM allows users to send and request money, scan and pay for purchases, and view transactions. It has over 16 million downloads and supports multiple Indian languages. The app provides a secure way to transact between bank accounts but has limitations like daily transaction limits and no dedicated customer support.
P2P Payments- Shared Economy
Peer-to-peer payments services are improving how people pay each other by providing digital alternatives to traditional methods like cash, checks, and bank transfers. The global P2P payments market exceeds $1 trillion annually and mobile P2P payments are growing, replacing conventional ways of transferring funds. Popular uses of P2P payments include splitting bills, paying rent or tuition, reimbursing others, and sending gifts. While banks face risks if they don't adopt these services, P2P payments also present opportunities to engage more customers digitally and support financial inclusion. Major industry developments in India include the growth of mobile wallets, emerging payment banks, and P2P services from leaders like State Bank of India.
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The document discusses the development of mobile wallet markets in Indonesia from 2006 to 2015. It describes how the mobile money ecosystem includes providers, instruments, and regulators. It notes that e-money transactions grew from 2.6 million in 2008 to 203.4 million in 2014. Early mobile money services used physical cards but have increasingly moved to mobile apps. The regulations categorize e-money as registered or unregistered depending on user identity verification. Mobile money now supports various payment and transfer services.
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This slide displays the most commonly used Mobile Payment Apps in India in 2017.
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The role of mobile payment technologies in era of demonitization
Demonetization, gave fuel to mobile ecosystems. Mobile payments were the savior in the time when citizens found themselves paralyzed without any cash in hand and
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This document summarizes the findings of a survey and complaints received by the Myanmar Consumers Union regarding e-commerce. It shows that while consumers recognize some advantages of e-commerce, many have also experienced direct problems like not receiving goods after payment. Common issues involved ordering from overseas websites and being unable to get refunds once the sites disappeared. Mobile payments also led to instances of funds being withdrawn without authorization. The document concludes that while Myanmar has consumer protection laws, many consumers remain unaware of their rights and how to seek dispute resolution. It raises the need for an e-commerce law or regulations regarding cyber security.
BHIM app
Mr. Narendra Modi launched the BHIM app in December 2017 as a revolutionary digital payment platform. BHIM, which stands for Bharat Interface for Money, allows for fast, secure, and reliable cashless payments through mobile phones. It connects directly to users' bank accounts through UPI and allows for money transfers of up to Rs. 20,000 per day. BHIM has advantages over other payment apps as it can be used without internet by dialing *99# and does not charge fees for transactions. However, it currently only supports Android devices and some state bank cards have issues generating UPI PINs.
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This document discusses digital payment systems in India. It begins by defining digital payment as a cashless payment method using digital modes by both the payer and payee, without physical cash. It then outlines various types of digital payments like mobile wallets, UPI, internet banking. The literature review discusses previous research on factors influencing adoption of digital payments in India, like convenience and security concerns. The objectives and methodology of the author's own research are described, which was a survey of 150 individuals in Siliguri on their digital payment usage, preferred modes, and concerns. The findings show most use digital payments for convenience, preferred modes are mobile wallets, and main concerns are fraud and connectivity issues. Suggestions include improving security
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Indian payments industry is largely dominated by cash-based transactions. The banking industry in the country was majorly branch-based till 2014. Later, there was a considerable growth in the branch-less channels of banking, which has further explored into digital payments in both rural and urban regions. Indian digital payments industry is expected to reach $700 billion by 2022 in terms of value of transactions.
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The aim of the research is to identify the impact of demonetization in india on the digital payment platform.
This research helps to MBA students for their better understanding about the final year project format...i hope my research will help you.. thank you..
CIA 3A.pptx
The document discusses the Unified Payments Interface (UPI), an instant real-time payment system developed by NPCI that allows money transfer between bank accounts. UPI combines multiple bank accounts into a single mobile application for easy fund transfers. It provides secure transactions without sharing private information. UPI usage in India has grown rapidly, surpassing $100 billion in transactions in October 2021. However, challenges remain in maintaining infrastructure costs and expanding financial inclusion in India.
Fintech
The presentation involves about Fintech industry, the technologies involved, various UPI's, regulators of Fintech Industry in India and Payment Sytstem in India
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Digital payment systems market research report | Report Sellers
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PayBuddy-Marketing Plan
- 3. Aim to be India’s largest mobile-based E-commerce platform
- 7. You can have whatever you need with just a few clicks:- Mobile Recharge Landline Bill Payments Electricity Bill payments Gas Bill Payments DTH Recharge OVERVIEW
- 8. Government discouraging cash payments Consumers opting for digital payment options even in brick- and-mortar stores
- 9. Cut-throat competition from other established B2C retailers, as well as foreign ones trying to enter Indian market 17% Indians(220mn) currently use smartphones, with numbers set to increase in the next 15 years
- 10. Skepticism regarding security of Online transactions Post-demonetization
- 11. RBI in 2015 came up with the concept of Payments Bank to include the un-organized sector into small-scale banking
- 12. 3) Goals
- 13. + + + Provide a cocktail of to make the app a one stop destination for a wide user base
- 15. To merchandize micro- banking services among the urban poor and rural demographics
- 16. 4) Strategy
- 17. Too many apps in the app-store offering independent services
- 19. vs
- 20. Market study says that majority of Indians still use feature phones
- 21. Rural Indian yet to see the light of smart-phones with fast internet connections
- 22. Introducing “PayBuddy-Lite”:- • Consumes less memory and data • Only for monetary transactions • Specially designed for feature phones • Does not require internet connection
- 23. 5) Tactics
- 24. • consumers find text messages, e-mails repulsive • they hate the needless pile-up of their inboxes
- 25. As of today Social Media marketing remains the best bet for internet retailers to break through the clutter and create some noise
- 26. Although online shopping has been on the rise, certain sections of the society prefer the conventional mode on auspicious occasions
- 27. Introducing “PayBuddy-The Offline Store” :- A brick-and-mortar equivalent of the flagship brand
- 28. Cons of Celebrity Endorsements:- • negative publicity • multiple endorsements • conflicting images • Brand Switching •Controversies
- 29. Rope in various social media celebrities across platforms to promote the brand
- 32. A team headed by the CMO must indulge in a robust loyalty program
- 35. Created by Aritra Mondal, VIT Mumbai, during a marketing management internship, under Prof. Sameer Mathur, IIM Lucknow.