The NCAA generates $4.2 billion annually from fans and partnerships. While college sports have become big business, student-athletes are still considered amateurs and do not receive direct payment beyond scholarships. However, some argue student-athletes should benefit more financially given their important revenue-generating role. A student-athlete's life involves balancing early practices and travel with academic coursework. College athletic department revenues have significantly increased for some schools between 2005-2008, with Hawaii seeing the largest growth. Television money, bowl games, and marketing deals are major sources of income in college sports. Some fans feel student-athletes are being exploited by their schools.