College athletes generate billions of dollars for the NCAA, universities, and television networks through basketball and football. However, athletes themselves receive only scholarships that often do not fully cover their costs of attendance, and they are restricted from other employment opportunities. This has led some to argue that the current system amounts to using athletes as unpaid labor. While scholarships were originally consistent with universities' educational missions, many now see big-time college football and basketball as entertainment industries. There is an ongoing debate about whether college athletes should be permitted to earn additional money from their sports participation.
Cultural changes to sports over the last ten years. How cultural shifts such as social media, the economy, celebrity culture and wearable tech have changed sports.
Cultural changes to sports over the last ten years. How cultural shifts such as social media, the economy, celebrity culture and wearable tech have changed sports.
2. Amateur- An athlete who has never accepted money, or
who accepts money under restrictions specified by a
regulatory body (NCAA), for participating in a
competition.
NCAA-AMATEURISM
3. Football=85 Scholarships
Men’s Basketball=13
Women’s Basketball=15
-Are ‘full scholarships’ really full and considered a ‘free ride’?
-No! Recent Ithaca College report shows that the Division 1
athlete winds up having to pay $2,951 annually in school-related
expenses not covered by grant-in-aid.
SCHOLARSHIPS: FOOTBALL &
BASKETBALL
4. -With the demand and attitude of “winning at all costs”, very few athletes are
allowed to compete and work at the same time.
- Athletes are more compelled to accept under the table payments from
schools and agents. Ex: Reggie Bush or Cameron Newton
-Should athletes be allowed to obtain work study or hold off campus jobs?
6. March Money Madness
CBS
Since 1999 over 291 different sponsors have spent a total of $4.2
billion on TV advertising during the tournament. The record high was set
last year (2008) with $643 million being spent by 102 advertisers. In
addition to TV advertising revenue, CBS also receives digital ad revenue
from broadcasting games on its website, which in 2008 this was around $23
million.
Source: http://insight.eyetraffic.com/cbs-cashing-in-on-march-madness/
NCAA
In 2002, CBS paid the N.C.A.A. $6 billion for an 11-year contract
to carry the men’s tournament through 2013.
Coaches
Kentucky Head Coach John Calipari- $4 Million annually
7. Bowl Game Payouts/Coaches Salaries-2009
BCS Games: 17 million each
Coaches:
1.Bob Stoops (Oklahoma)-$3.6 million
2. Kirk Ferentz (Iowa)-$3 million
3. Pete Carroll (USC)-$2.7 million
Rest of Money- Distributed throughout the different conferences and
NCAA
Weight Room+Practice+Watching
Film+Studying+Competing+Injuries+No Financial Benefits=Today’s
College Athletes
8. -“So let’s get this straight. The NCAA is getting paid, television networks like CBS are
getting paid, and universities are getting paid along with the coaches. What about the
athlete” (Rogers,2010)?
- “It’s time to end the charade of amateurism in college football and let the athletes
share in the spoils of this multibillion-dollar entertainment industry. Sure, at one time
college football was consistent with the mission of a university to educate and provide
for the well-being of its student body. However, college football is no longer very
different from the NFL. It’s part of the entertainment industry. Yet one big difference
between the two remains: College players don’t get paid. It’s time to change this. It’s
time to change the system. It’s time to stop using players as cheap labor. It’s time to do
right by the players”- Rod Gilmore ESPN College Football Analyst
9. Greg Anthony and Jay Williams
http://www.bing.com/videos/watch/video/should-players-get-
paid/d647bd3d709b371e5b34d647bd3d709b371e5b34-
301077890268?q=Greg%20Anthony%20Jay%20Williams&FROM=LKVR5&
GT1=LKVR5&FORM=LKVR1
Tony Barnhart Show
http://www.bing.com/videos/watch/video/scholarship-or-
compensation/69466b40488c799a8d0d69466b40488c799a8d0d-
280310972898?q=should%20college%20athletes%20be%20paid&FROM=LK
VR5>1=LKVR5&FORM=LKVR1
YOU DECIDE!
LET THE DEBATE BEGIN!