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Final pawnshop-slide
- 1. ` PAWN SHOPS Integrated Project Effective Public Communication | English 2 | Economics ALOR GAJAH|| Kota Damansara Lecturers : MS THIVILOJANA | MS CASSANDRA | MS TAY Members : Justin Chong Yong Sheng 0322845 Michelle Wong Sook Yin 0322362 Lew Quo Ming 0322884 Liew Cherng Qing 0322613 Ee Hui Teng 0322548 Cham Zheng Chee 0322317
- 2. the HISTORY
- 3. Islamic pawn broking in Malaysia The distinctive sign outside a pawnbroker's shop In the East, the business model existed in China over 3000 years ago. In the west, "pawnbroking" existed in the Ancient Greek and Roman Empires. Pawn broking (lending money on portable security), one of the oldest professions.
- 4. the BUSINESSESJOO NGIEN Pawnshop,ALOR GAJAH || CHOONG XIN Pawnshop,KOTA DAMANSARA
- 5. JOO NGIEN PAWNSHOP, ALOR GAJAH
- 6. JOO NGIEN PAWNSHOP THE BUSINESS THE EXTERIOR THE OWNER | THE TEAM THE PRODUCT THE OWNER THE CUSTOMER SERVICE THE GOLD EARRINGS THE GOLD NECKLACES
- 8. CHOONG XIN PAWNSHOP THE BUSINESS THE EXTERIOR THE EXTERNAL FEATURES THE BRAND THE CUSTOMER SERVICE THE MANAGER | THE TEAM THE CUSTOMERS
- 13. BRAND RECOGNITION CURRENT ISSUE: Unawareness of the public. RECOMMENDATION: Modern Technology||Promotion Highlight||Specialty Share||Expertise
- 14. CHANGING PERCEPTION CURRENT ISSUE: False perception RECOMMENDATION: Promote ||Acknowledgement Reconstruction||Expand range of pawn items Collaboration||Proper planning
- 15. CUSTOMER SERVICE CURRENT ISSUE: Neglect importance of customer service. RECOMMENDATION: Train ||Lending and return policies Understand ||Laws and Transaction Feedback ||Improvement
- 16. IMAGE MANAGEMENT CURRENT ISSUE: Exterior and interior design of the shop is too conventional. RECOMMENDATION: Exploring new design layout||Attract customers Maintenance||Keeping a fresh look
- 17. THE STRATEGY
- 18. EXPERIENCE || determine quality, price, value KNOWLEDGE || trained staff ECONOMY CONDITION || flexibility in price JOO NGIEN PAWNSHOP, ALOR GAJAH
- 19. CUSTOMER SERVICE || fulfill customer needs TECHNOLOGY || determine price and quality SECURITY || well-equipped security system CHOONG XIN PAWNSHOP, KOTA DAMANSARA
- 20. THE COMPETITOR
- 21. JOO NGIEN PAWNSHOP, ALOR GAJAH CIMB BANK MAYBANKGOLD STORE || THE COMPETITORS ||
- 22. CHOONG XIN PAWNSHOP, KOTA DAMANSARA || THE COMPETITORS || RHB bank, Ambank HSBC bank Visiber Jewelry Store
- 24. the CONCLUSIO
- 25. CHOONG XIN PAWNSHOP, KOTA DAMANSARA Commercially successful