This document discusses two pawnshops in Malaysia - Joo Ngiene Pawnshop in Alor Gajah and Choong Xin Pawnshop in Kota Damansara. It provides background on the history of pawnshops and then describes key aspects of the two businesses like their exterior, products offered, customer service, and ownership. Comparisons are made between the shops and recommendations are provided around improving brand recognition, changing perceptions, enhancing customer service, and updating image management. The document concludes by noting that Choong Xin Pawnshop has been commercially successful.

1. `
PAWN
SHOPS
Integrated Project
Effective Public Communication | English 2 | Economics
ALOR GAJAH|| Kota
Damansara
Lecturers : MS THIVILOJANA | MS CASSANDRA | MS
TAY
Members : Justin Chong Yong Sheng 0322845
Michelle Wong Sook Yin 0322362
Lew Quo Ming 0322884
Liew Cherng Qing 0322613
Ee Hui Teng 0322548
Cham Zheng Chee 0322317

2. the
HISTORY

3. Islamic pawn broking in
Malaysia
The distinctive sign outside a
pawnbroker's shop
In the East, the
business model
existed in China
over 3000 years
ago.
In the west, "pawnbroking"
existed in the Ancient Greek
and Roman Empires.
Pawn broking
(lending money
on portable
security), one
of the oldest
professions.

4. the
BUSINESSESJOO NGIEN Pawnshop,ALOR GAJAH || CHOONG XIN Pawnshop,KOTA

5. JOO NGIEN PAWNSHOP,
ALOR GAJAH

6. JOO
NGIEN
PAWNSHOP
THE
BUSINESS
THE
EXTERIOR
THE OWNER | THE TEAM
THE
PRODUCT
THE
OWNER
THE
CUSTOMER
SERVICE
THE
GOLD
EARRINGS
THE
GOLD
NECKLACES

7. CHOONG XIN
PAWNSHOP,
KOTA DAMANSARA

8. CHOONG
XIN
PAWNSHOP
THE
BUSINESS
THE
EXTERIOR
THE
EXTERNAL
FEATURES
THE
BRAND
THE
CUSTOMER
SERVICE
THE MANAGER | THE TEAM THE
CUSTOMERS

9. THE
COMPARISON
SIMILARITIES AND DIFFERENCES

10. SIMILARITIES
the
CUSTOMERS
| lower income
the
ORIGIN
| China

11. DIFFERENCES
the
STRATEGY
the
SHOP LAYOUT
the
LOCATION
the
INTEREST RATE

12. THE
RECOMMENDATIONS

13. BRAND
RECOGNITIO
NCURRENT ISSUE:
Unawareness of the public.
RECOMMENDATION:
Modern Technology||Promotion
Highlight||Specialty
Share||Expertise

14. CHANGING
PERCEPTION
CURRENT ISSUE:
False perception
RECOMMENDATION:
Promote ||Acknowledgement
Reconstruction||Expand range of
pawn items
Collaboration||Proper planning

15. CUSTOMER
SERVICE
CURRENT ISSUE:
Neglect importance of customer
service.
RECOMMENDATION:
Train ||Lending and return policies
Understand ||Laws and Transaction
Feedback ||Improvement

16. IMAGE
MANAGEMENT
CURRENT ISSUE:
Exterior and interior design of the shop is
too conventional.
RECOMMENDATION:
Exploring new design layout||Attract customers
Maintenance||Keeping a fresh look

17. THE
STRATEGY

18. EXPERIENCE
|| determine quality, price, value
KNOWLEDGE
|| trained staff
ECONOMY CONDITION
|| flexibility in price
JOO NGIEN PAWNSHOP, ALOR GAJAH

19. CUSTOMER SERVICE
|| fulfill customer needs
TECHNOLOGY
|| determine price and quality
SECURITY
|| well-equipped security system
HOONG XIN PAWNSHOP, KOTA DAMANSARA

20. THE
COMPETITORS

21. JOO NGIEN PAWNSHOP,
ALOR GAJAH
CIMB BANK MAYBANKGOLD STORE
|| THE COMPETITORS ||

22. CHOONG XIN PAWNSHOP,
KOTA DAMANSARA
|| THE COMPETITORS ||
RHB bank, Ambank HSBC bank Visiber Jewelry Store

23. COMPETITION
the
PRODUCT
the
PAWN LOAN

24. the
CONCLUSION

25. CHOONG XIN PAWNSHOP,
KOTA DAMANSARA
Commercially successful