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EQUITABLE MONEY CHANGER, INC.
EQUITABLE MONEY CHANGER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EQUITABLE MONEY CHANGER ,[object Object],[object Object],[object Object],[object Object]
COMPETITORS MATRIX ,[object Object],[object Object]
MARKET COMPETITION ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
DIRECT COMPETITORS Business Name Address H.A.K Money Changer #2506  M.C Prado Bldg., Claro M. Recto Ave., Manila AGUIRRE PAWNSHOP #828  M.V. Delos Santos St. Sampaloc, Manila PALAWAN PAWNSHOP #1954 Doña Faustina Bldg. C.M. Recto Ave., N.C.R. JMC (Jun Money Changer) #1906 Doña Faustina Bldg. C.M. Recto Ave., N.C.R.  TAMBUNTING PAWNSHOP #1658  MORAYTA ST. COR. ESPAÑA ST. SAMPALOC, MLA.
MARKETING MIX ,[object Object]
Marketing Mix 4 P’S H.A.K MC AGUIRRE PAWSHOP PALAWAN PAWSHOP JMC TAMBUNTING  PAWNSHOP PRODUCT -Money Remittance - Money Exchange -Pawnshop  -money remittance -money exchange -Pawnshop -Money Remittance  -Money Exchange -Buy SM and Robinsons Gift Certificate -Money Exchange -Mortgage -Money Remittance -Money Exchange -Bill Payments -Airline Ticketing PLACE #2506  M.C Prado Bldg., Claro M. Recto Ave., Manila Beside San Sebastian College-Recoletos #828  M.V. Delos Santos St. Sampaloc, Manila Amid residential area of Sampaloc and U-belt #1954 Doña Faustina Bldg. C.M. Recto Ave., N.C.R. NEAR U.E.-RECTO #1954 Doña Faustina Bldg. C.M. Recto Ave., N.C.R. NEAR U.E.-RECTO #1658  MORAYTA ST. COR. ESPAÑA ST. SAMPALOC, MLA. U-belt area, along Far Eastern University PROMOTION Thru tarpaulin signage Signage and tarpaulin inside and outside the store Thru website and tarpaulin thru signage and published in PLDT directory thru Websites, print ads and Brochures. PRICE 10 centavos increase from the actual buying rate issued by banks, particularly Banco De Oro & B.P.I.. 5% - 10% higher than the competitor Less than 15% - 20% of the exact buying rate Less 10% from the buying rate issued by BSP and a 20% for the service charge They rely on the daily exchange rate  given by the BSP.
H.A.K MONEY CHANGER PRODUCT Money Remittance Money Exchange PRICE 10 centavo increase from the actual buying rate issued by banks, particularly Banco De Oro & B.P.I.. PLACE Beside San Sebastian College-Recoletos PROMOTION Thru tarpaulin signage NOTE : the owner is Iranian national. TARGET MARKET Iranian Foreign Students
AGUIRRE PAWNSHOP/MONEY CHANGER PRODUCT Pawnshop , money remittance, and money exchange TARGET MARKET Foreigners and Filipinos PLACE Amid residential area of Sampaloc and U-belt PROMOTION Signage and tarpaulin inside and outside the store PRICE 5% - 10% higher than the competitor
PALAWAN PAWNSHOP/MONEY CHANGER P RODUCT   Pawnshop ,Money Remittance and Money Exchange P LACE NEAR U.E.-RECTO P ROMOTION Thru website and tarpaulin P RICE Less than 15% - 20% of the exact buying rate T ARGET  M ARKET Any person who has dollars and wants to convert it into peso. Moreover, to those who wants to borrow money through pawning & collateral
JMC (JUN MONEY CHANGER) PRODUCT Buy SM and Robinsons Gift Certificate & Money Exchange TARGET MARKET foreigners, OFW and people who has dollars  and gift checks  PLACE Near U.E.-Recto PROMOTION thru signage and published in PLDT directory PRICE Less 10% from the buying rate issued by BSP and a 20% for the service charge
TAMBUNTING PAWNSHOP PRODUCT Mortgage, Remittance, Money Exchange, Bill Payments, & Airline Ticketing TARGET MARKET Any person who wants to exchange/transfer their money. Also, to those who want to borrow money through pawning & collateral. PLACE U-belt area, along Far Eastern University PROMOTION thru Websites, print ads and Brochures . PRICE They rely on the daily exchange rate  given by the BSP.
 

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Equitable Money Changer Inc.

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. DIRECT COMPETITORS Business Name Address H.A.K Money Changer #2506 M.C Prado Bldg., Claro M. Recto Ave., Manila AGUIRRE PAWNSHOP #828 M.V. Delos Santos St. Sampaloc, Manila PALAWAN PAWNSHOP #1954 Doña Faustina Bldg. C.M. Recto Ave., N.C.R. JMC (Jun Money Changer) #1906 Doña Faustina Bldg. C.M. Recto Ave., N.C.R. TAMBUNTING PAWNSHOP #1658 MORAYTA ST. COR. ESPAÑA ST. SAMPALOC, MLA.
  • 8.
  • 9. Marketing Mix 4 P’S H.A.K MC AGUIRRE PAWSHOP PALAWAN PAWSHOP JMC TAMBUNTING PAWNSHOP PRODUCT -Money Remittance - Money Exchange -Pawnshop -money remittance -money exchange -Pawnshop -Money Remittance -Money Exchange -Buy SM and Robinsons Gift Certificate -Money Exchange -Mortgage -Money Remittance -Money Exchange -Bill Payments -Airline Ticketing PLACE #2506 M.C Prado Bldg., Claro M. Recto Ave., Manila Beside San Sebastian College-Recoletos #828 M.V. Delos Santos St. Sampaloc, Manila Amid residential area of Sampaloc and U-belt #1954 Doña Faustina Bldg. C.M. Recto Ave., N.C.R. NEAR U.E.-RECTO #1954 Doña Faustina Bldg. C.M. Recto Ave., N.C.R. NEAR U.E.-RECTO #1658 MORAYTA ST. COR. ESPAÑA ST. SAMPALOC, MLA. U-belt area, along Far Eastern University PROMOTION Thru tarpaulin signage Signage and tarpaulin inside and outside the store Thru website and tarpaulin thru signage and published in PLDT directory thru Websites, print ads and Brochures. PRICE 10 centavos increase from the actual buying rate issued by banks, particularly Banco De Oro & B.P.I.. 5% - 10% higher than the competitor Less than 15% - 20% of the exact buying rate Less 10% from the buying rate issued by BSP and a 20% for the service charge They rely on the daily exchange rate given by the BSP.
  • 10. H.A.K MONEY CHANGER PRODUCT Money Remittance Money Exchange PRICE 10 centavo increase from the actual buying rate issued by banks, particularly Banco De Oro & B.P.I.. PLACE Beside San Sebastian College-Recoletos PROMOTION Thru tarpaulin signage NOTE : the owner is Iranian national. TARGET MARKET Iranian Foreign Students
  • 11. AGUIRRE PAWNSHOP/MONEY CHANGER PRODUCT Pawnshop , money remittance, and money exchange TARGET MARKET Foreigners and Filipinos PLACE Amid residential area of Sampaloc and U-belt PROMOTION Signage and tarpaulin inside and outside the store PRICE 5% - 10% higher than the competitor
  • 12. PALAWAN PAWNSHOP/MONEY CHANGER P RODUCT   Pawnshop ,Money Remittance and Money Exchange P LACE NEAR U.E.-RECTO P ROMOTION Thru website and tarpaulin P RICE Less than 15% - 20% of the exact buying rate T ARGET M ARKET Any person who has dollars and wants to convert it into peso. Moreover, to those who wants to borrow money through pawning & collateral
  • 13. JMC (JUN MONEY CHANGER) PRODUCT Buy SM and Robinsons Gift Certificate & Money Exchange TARGET MARKET foreigners, OFW and people who has dollars and gift checks PLACE Near U.E.-Recto PROMOTION thru signage and published in PLDT directory PRICE Less 10% from the buying rate issued by BSP and a 20% for the service charge
  • 14. TAMBUNTING PAWNSHOP PRODUCT Mortgage, Remittance, Money Exchange, Bill Payments, & Airline Ticketing TARGET MARKET Any person who wants to exchange/transfer their money. Also, to those who want to borrow money through pawning & collateral. PLACE U-belt area, along Far Eastern University PROMOTION thru Websites, print ads and Brochures . PRICE They rely on the daily exchange rate given by the BSP.
  • 15.