Pavan Sukhdev discusses the need to recognize the true value of nature and ecosystems in economic terms. Currently, measures like GDP do not account for natural capital like ecosystems that provide services. TEEB (The Economics of Ecosystems and Biodiversity) proposes a comprehensive valuation framework to capture the visible and invisible flows across the entire agricultural value chain from production to consumption. This would provide a more complete picture of the economic, social and environmental impacts versus just looking at per hectare productivity. Recognizing natural capital values can help make the case for conserving ecosystems instead of destroying them to address issues like poverty.