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Uploaded byakashbalram
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Mcdonalds sustainable marketing

McDonald's aims to scale its business for good through a sustainability mission. It outlines initiatives for climate action like renewable energy and packaging recycling. It details efforts for beef and packaging sustainability such as antibiotic use reduction and strawless lids. McDonald's also supports youth opportunities through job programs and UN goals around inclusive economic growth and zero hunger.

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McDonald’s Sustainable Marketing Akash Balram
Sustainiblity Mission – “Scale for Good” Climate Action Beef Sustainability Packaging and Recycling Commitment to Families Youth Opportunity
Climate Action 3 Restaurants and Offices Supply Chain Climate Change • Investing in renewable energy • LED lighting • Energy efficient kitchen equipment • Sustainable packaging • Restaurant recycling • Elevating and supporting sustainable agriculture practices. • Elevated Farm Management: • Rebuilding Soils • Conserving Forests • Post-Farm Efficiency • Partnership with (EDF) Environmental Defence Fund • Commitment on Forests 2015 • Energy and Climate position Statement
Beef Sustainibility 4 Actions Responsible use of Antibiotics Forest friendly burgers Farmer to Farmer Initiatives Tracebility Supports the following UN Sustainable Development Goals Zero hunger Responsible consumption and production Climate action Life on land Partnerships for the goals
Packaging and Recycling 5 Actions Optimizing packaging Giving our desserts a make-over Introducing strawless Lids Reusing cups
Youth opportunities 6 Actions Workplace development programs Employment opportunities Pre-employment training Supports the following UN Sustainable Development Goals Goal:8 To promote inclusive and sustainable economic growth
Commitment to Families 7 RMHC (Ronald McDonald House Charities) Happy Meal Readers Goal #1: Offer balanced meals Goal #2: Simplify ingredients Goal #3: Be transparent with Happy Meal nutrition information Goal #4: Market responsibly Goal #5: Leverage innovative marketing to help increase purchase of foods and beverages that contain recommended food Groups in Happy Meals Global Happy Meal Goals
Social Criticisms 8 Harmful or unsafe products Deceptive Advertising
Sustainable Marketing principles 9 Sustainability Consumer Oriented Marketing Innovative Marketing Customer Value Marketing Marketing
Consumerism and Environmentalism Producing our food Protecting our planet Supporting our people and communities We’re listening Supporting the UN SDGs 10
McDonalds 4Ps of Sustainability 11 PlanetPeople Product Profit Stakeholders attention to social responsibility Achieving sustainability without hurting business Environmental consciousness Food Transparency
SWOT Analysis 12
Marketing Impact on Competitors 13 Market Share Mcdonalds Dunkin Doughnuts C Stores StarBucks Burger King IHOP Others