Where Alternative Payments Go
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Tapjoy is a company that provides alternative payment solutions for social games on mobile and web. They work with major game publishers to distribute and monetize games. Their alternative payment solution allows gamers to earn rewards through offers, surveys, videos and shopping instead of direct payments. However, the cost of user acquisition and viral growth, measured by the K-factor, has been declining in the social gaming industry, making it more difficult for games to reach large numbers of players. Tapjoy's solution aims to address this by integrating rewards into multiple platforms and containers to reach over 1 billion internet users through alternative monetization methods with no direct cost to gamers.
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Where Alternative Payments Go
- 1. Tapjoy Confidential and Proprietary 1 WHERE DO ALTERNATIVE PAYMENT (COMPANIES) GO NEXT? 18th October 2010 Paul Bowen, European Sales Director
- 2. Tapjoy Confidential and Proprietary Who are Tapjoy? • Formerly known as Offerpal Media – took the name 2 weeks ago, Tapjoy, from the mobile company we acquired back in March • Formed in July 2007 • Distribute & monetise social games on mobile and web • Work with some of the biggest game publishers, Digital Chocolate, Playdom, Tapulous, ngmoco and many more • Provide “alternative monetisation solutions” WHAT DOES THAT MEAN? 2
- 3. Tapjoy Confidential and Proprietary What is our “Alternative Payment Solution?” 3 WEB iPhone / Android
- 4. Tapjoy Confidential and Proprietary
- 5. Tapjoy Confidential and Proprietary
- 6. Tapjoy Confidential and Proprietary The Good Old Day’s K-Factor 1.5 1.9 1.3
- 7. Tapjoy Confidential and Proprietary Today’s K-Factor 0.6 0.4 1.0
- 8. Tapjoy Confidential and Proprietary he problem of viral growth is plaguing the entire social gaming landscape, with the highest observed K factor at around 0.6.” - Azam Khan, Reporter, SocialTimes.com - May, 2010 “T
- 9. Tapjoy Confidential and Proprietary oday it costs at least $3 million for a game to reach 1 million DAUs, assuming 50% retention.” - Jia Shen, RockYou At the Social Gaming Summit, May 7th, 2010 “T
- 10. Tapjoy Confidential and Proprietary
- 11. Tapjoy Confidential and Proprietary WTF?
- 12. Tapjoy Confidential and Proprietary 600 MILLION GLOBAL USERS 600 MILLION GLOBAL USERS 800 MILLION GLOBAL USERS 450 MILLION GLOBAL USERS 300 MILLION GLOBAL USERS 35 MILLION GLOBAL USERS 60 MILLION GLOBAL USERS 25 MILLION GLOBAL USERS 70 MILLION GLOBAL USERS 20 MILLION GLOBAL USERS 300 MILLION GLOBAL USERS 10 MILLION GLOBAL USERS
- 13. Tapjoy Confidential and Proprietary
- 14. Tapjoy Confidential and Proprietary
- 15. Tapjoy Confidential and Proprietary Platforms and containers we’ll support: 10+ Global Internet users reached: 1+ billion Total integrations necessary: 1 Minutes they spend on these sites: 100+ billion Chances to “touch” them monthly: 10+ billion
- 16. Tapjoy Confidential and Proprietary
- 17. Tapjoy Confidential and Proprietary Jim is playing MMA Pro Fighter. Come join him!
- 18. Tapjoy Confidential and Proprietary
- 19. Tapjoy Confidential and Proprietary David sent you some food for Fish Life. Comment Like Jane just got a new giraffe in Wild Paradise. Come and see it! Comment Like Mark challenges you to a race in Nitrous Racing. Race now! Comment Like Mitch and Anna Marie are now friends. Comment Like Barry and Heather are now friends. Comment Like
- 20. Tapjoy Confidential and Proprietary Fish Life Your fish tank is in need of cleaning, please come back! Come Back Now This image is provided by Fish Life Your Fish need help in Fish Life. Come back right away!
- 21. Tapjoy Confidential and Proprietary Alex sent a gift using MMA Pro Fighter Alex Kennberg a.k.a. “The Killer” sent a MMA Green Gloves you can use in MMA Pro Fighter! It will boost your performance and help you make it to the top. Movie night! Bring a blanket (or two), food, and friends. I hear they’re going to be showing Vertigo. www.doloresparkmovie.org
- 22. Tapjoy Confidential and Proprietary Your car is ready to be picked up New custom chrome rims have been put on your Ford Mustang Shelby GT500 and your car is ready to be picked up. Come visit Nitrous Racing today to start racing with your new rims! Visit Nitrous Racing Now!
- 23. Tapjoy Confidential and Proprietary
- 24. Tapjoy Confidential and Proprietary • Offers • Surveys • Videos • Shopping Rewards • Alt Direct Pay • K-Factor
- 25. Tapjoy Confidential and Proprietary Cost?
- 26. Tapjoy Confidential and Proprietary $0.00
- 27. Tapjoy Confidential and Proprietary .com
Editor's Notes
- On animation, have one click come in and change all them. Same on slide 5.
- Can we say there are x amount of users or minutes IN ADDITION TO FB. Look for comscore numbers on time spent. There’s 120 minutes per day spent off fb. And it’s growing. Add in there. Comscore could do custom research if need be. Ask gg? After they call come in, fade out, then say that stat on time spent offffb. TIMING: THEY ALL COME IN, PAUSE, THEN THE FINAL TEXT COMES IN ALL IN ONE CLICK, THEN STOP.
- More about a billion users, 10 billion chances to interact with them everyday. Addressable through 1 mechanism/api/integration. Total monthly users = 1 billion. Total monthly interactions opporutunies: 10 billions. Etc. etc. integrations = 1DO 1 BILLION+, ETC. INSTEAD OF GREATER THAN. .
- Just alpha partners
- Find another app – alpha partner
- Need to make the point here that your games can lvie anywhere and you can get distribution anywehre and we’re agnostic. The platofmr you reside on is now independent from hwere you get distro from. They’re decoupled. So you choose where you wanna live. Also, idea of storefront. We’re setting up your storefront all over the place, youre not just restricted to who walks in your door. Could do a before and after with the storefront. Or do a before and after with silos (before) and connectors (after). Or, similar to what the net did for online retailers, we’re doing for game developers. Pic of brick and mortar store in a mall with mall rules. (no shoes, no shirt, no skateboards, etc.);
- Update logoON DIRECT PUT “ALT DIRECT PAY” Includemycard and daopay.
- Take out the top bar w/ our logo. No footer. Remove this slide on thank you too. Include a last slide on ‘selling the dream.:’ your game natively residing on mobile, yahoo, google, .com.; just show a mobile device, then fades out, then some of the others fade in and out on where your game could live; one at a time; (yahoo logo, google logo, SHOULD INCLUDE A FB LOGO HERE AS WELL. ALSO “.COM” (AFTER FB AND GOOG AND YAHOO).