How to improve the mobile product by 25% for only 5% of its creation budget - Elena Pavlichenko - Playtestix

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How to improve the mobile product by 25% for only 5% of its creation budget

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How to improve the mobile product by 25% for only 5% of its creation budget - Elena Pavlichenko - Playtestix

  1. 1. www.playtestix.com APPS AND GAMES IMPROVEMENT How  to  improve  the  mobile  product  by  25%  for   only  5%  of  its  crea:on  budget  
  2. 2. www.playtestix.com APPS AND GAMES IMPROVEMENT OUR  CLIENTS   OUR  CLIENTS  
  3. 3. PRODUCT  QUALITY   QUALITY  AND  EXPENSES   DEVELOPMENT  EXPENSES  
  4. 4. QUALITY  AND  EXPENSES   ≠
  5. 5. HOW  can  you  measure  the     QUALITY  of  your  product?   PRODUCT  QUALITY  
  6. 6. CHANNELS  FOR  GATHERING  DATA  
  7. 7. IMPORTANT!   YOU  WILL  FIGURE     THIS  OUT  AFTER  THE  RELEASE   IS  YOUR  PRODUCT  GOOD  ENOUGH?  
  8. 8. DEVELOPERS’  LIFE  
  9. 9. BRIILLIANT  IDEA   BRILLIANT  IDEA!!!  
  10. 10. PLANNING   DEVELOPMENT  TIME  <6  MONTHS   BRILLIANT  IDEA   DEVELOPMENT   TIME   RELEASE  
  11. 11. Небольшие правки - это улучшение!FEEDBACK  AND  IMPROVEMENT   BRILLIANT  IDEA   DEVELOPMENT   TIME   RELEASE   REVISION   ANALYSIS   FEEDBACK   IMPROVEMENT   RELEASE>>>  TRAFFIC  ACQUISITION    FIRST  FEEDBACK>>>  REVISION =  1-­‐2  MONTHS            
  12. 12. А мы точно ЭТО планировали?APPROACHING  VERSION  1.6.   BRILLIANT  IDEA   DEVELOPMENT   RELEASE   REVISION   ANALYSIS   FEEDBACK   IMPROVEMENT   TIME  SPENT  ON  REVISION  =  6  MONTHS    
  13. 13. А мы точно ЭТО планировали? BRILLIANT  IDEA   DEVELOPMENT   RELEASE   REVISION   ANALYSIS   FEEDBACK   IMPROVEMENT   TOTAL  TIME,  SPENT  OF  DEVELOPMENT=  1  YEAR   APPROACHING  VERSION  1.6.     APPROACHING  VERSION  1.6.     APPROACHING  VERSION  1.6.  
  14. 14. Как же так?DEVELOPING  IN  INFORMATION  VACUUM   WHAT  SHOULD  I  DO?   INFORMATION  VACUUM   FEEDBACK   DEVELOPMENT   6-­‐9  MONTHS   REVISION   9-­‐12  MONTHS  
  15. 15. Как же так?GET  FEEDBACK  ASAP!   INFORMATION  VACUUM   FEEDBACK   DEVELOPMENT   6-­‐9  MONTHS   REVISION   9-­‐12  MONTHS   GET  FEEDBACK    ASAP  and  DIRECTLY!  
  16. 16. Как же так?GET  FEEDBACK  ASAP!   DEVELOPMENT   FEEDBACK   VERSION  1.6  –  IN  6-­‐9  MONTHS!   AS  LONG  AS  YOU  PLAYTEST  YOUR  PRODUCT  
  17. 17. WHAT  IS  PLAYTESТ?   PLAYTEST.  DEFINITION  
  18. 18. ANALYTICS   What  about  analy:cs?   ANALYTICS  +  PLAYTEST  
  19. 19. WHO  ARE  PLAYTESTERS?   Playtesters?   Who  are  they?   Playtesters  и  QA  testers  solve  DIFFERENT  issues  
  20. 20. 10  AMENDMENTS   +25%-40% 10   “AMMENDMENTS”   OF   PLAYTEST  
  21. 21. 1st  amendment   +25%-35%-40% 1.  Find  the  correct  target   audience  
  22. 22. 2nd  amendment   +25%-35%-40% 2.  Observe  and  make  notes      
  23. 23. 3rd  amendment   +25%-35%-40% 3.Target  audience  should  come   out  of  interest  
  24. 24. 4th  amendment   +25%-35%-40% 4.  Iden:fy  the  goal  of  the   playtest  clearly    
  25. 25. 5th  amendment   +25%-35%-40% 5.  Iden:fy  the  key  characteris:cs  /   indicators  correctly      
  26. 26. 6th  amendment   +25%-35%-40% 6.    Extreme  aken:on  to  the   ques:onnaire    
  27. 27. 7th  amendment   +25%-35%-40% 7.  “First  impression”  respondents      
  28. 28. 8th  amendment   +25%-35%-40% 8.  Act  as  a  researcher    
  29. 29. 9th  amendment   +25%-35% 9.  Don’t  interfere  in  playtest    
  30. 30. 10th  amendment   +25%-35%-40% 10.  Apply  it  “itera:vely”  
  31. 31. ITERATIVE  APPROACH   1.1 1.2 1.3 1.4 1.1 1.2 1.3 1.4 1.1 1.2 1.3 1.4 Alpha  version   Beta  version   Release  version  
  32. 32. By  conduc:ng  playtest,  you  approach  the  needed   result  MUCH  EARLIER   BRILLIANT  IDEA   IMPROVEMENT   RELEASE   TRUE  BENEFITS  
  33. 33. TRUE  BENEFITS   TIME  FOR   DEVELOPMENT   PROJECT     BUDGET   PRODUCT     QUALITY   +25%-35%-40%
  34. 34.     Elena  Pavlichenko   Execu0ve  Director,  Business  Development   +380  96  103  26  73   elena@playtes:x.com       www.playtes0x.com   Thank  you!  

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