Patrick klerks - tam tam - Invensys - There is no such thing as social media

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The document discusses social media and how businesses engage with customers online. It emphasizes that social media platforms are just tools for human connection and that the most effective engagement comes from experiences that are shared and discussed online in an authentic way. Businesses should focus on creating valuable experiences for customers to share rather than overt advertising or paid promotions with less impact.

Technology Business

The most
important
pattern you’ll
ever learn

old
old
PRO
old

Medium Medium Medium

CON

How we invest:

Experience
it.

Discuss
it.

Share
it.

Push
it!

Most impact

earned

owned

paid

Least impact

Most control Least control

Forwardability:
I need new!
I need surprises

Action!
Action! Action!
Action! Action! Action!

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