This document provides an overview of Gen AI's multi-module framework for content marketing. It describes modules for planning, producing, and delivering content. The planning module helps with topic research, competitor analysis, and brief generation. The production module increases speed and efficiency for tasks like first draft creation and proofreading. The delivery module personalizes content for distribution through tools like SEO-optimized titles and tags. The document also lists current AI pilots in the financial services industry, including summarizing articles for social media and completing client paperwork. It notes areas of high and low priority for future pilots.