This document discusses edition-based publishing in a 24/7 news cycle. It introduces a hard paywall launched in 2010 by The Times to focus on subscriber retention and acquisition. Research found that readers perceive The Times as more precise, trustworthy and "proper" than free sources like the BBC and Sky News, even if those sources are quicker. The document proposes satisfying this perceived need through an "edition everywhere" approach, releasing content across platforms throughout the day.

1. edition-based
publishing in a
24/7 world

2. @patlongtweets

4. background

5. hard paywall introduced 2010
subscriber retention/acquisition

7. research phase

8. Consistent, trustworthy, informative,
balanced, authoritative, ‘proper’

9. “I find Sky News and the BBC
aren’t as precise as The Times.
They may be quicker, but they’re
not ‘proper’”

10. findings

12. perceived need vs actual need

13. “the edition everywhere”

14. output

17. in practice

20. early learnings

21. thank you