Diana Russo discussed how social media is revolutionizing communication and impacting organizations. Social media allows for many-to-many conversations and connections beyond traditional one-to-one or one-to-many models. For HR, social media can be used both internally to engage employees and externally for recruitment and employer branding. Its use requires an experimental approach and changes how leadership, employees, and the organization operate as boundaries become less defined. Social media provides unlimited opportunities for HR to take on a strategic role and support various HR challenges in the evolving workplace.