Dreamforce 2014, held from October 13-16 in San Francisco, features an extensive agenda with world-class speakers, expert-led sessions, and hands-on training. Notable events include keynotes by Hillary Rodham Clinton and Marc Benioff, a gala with Bruno Mars, and a partner zone offering networking and educational resources. With over 350 partners participating, the event is designed to engage and benefit the partner community in the cloud ecosystem.

1. The Dreamforce Partner Guide
October 13-16, 2014
San Francisco, CA

2. General Event Info

3. Dreamforce 2014: Unparalleled Speaker Line-Up
+ more!
Check out the most recent speaker announcements

4. We Have an Amazing Program This Year
WORLD CLASS SPEAKERS
• Visionary keynotes
• 1400+ expert-led sessions for every role and
industry
• Free hands-on training and success clinics
• Product campground staffed with experts
• 350+ partners showcasing solutions in the Expo
NETWORKING
• Gala with Bruno Mars
• Dreamforce Plaza with local bands, games,
relaxation areas
SPECIAL EVENTS FOR SPECIFIC GROUPS
• Partner Zone for all partners
• Developer Zone
• Industry Success Showcase
• Admin Zone

5. Agenda at-a-Glance
Monday, October 13 Tuesday, October 14 Wednesday, October 15 Thursday, October 16
8:30am – 6:00pm
Breakout Sessions
8:30am – 6:00pm
Breakout Sessions
8:30am – 6:00pm
Breakout Sessions
8:30am – 2:00pm
Breakout Sessions
10:00am – 11:30pm
Partner Keynote
10:00am – 5:00pm
Cloud Expo Open
9:00am – 5:00pm
Cloud Expo Open
9:00am – 2:00pm
Cloud Expo Open
9:00am – 10:30am
Hillary Rodham Clinton
9:00am – 9:50am
Marketing Cloud Keynote
10:00am – 1.00pm
Reimagine. Everything.
12:00pm – 8:00pm
Cloud Expo Open
11:30am – 12:30pm
Laura Andreesen
10:30am– 11:20am
Sales Cloud Keynote
12:30pm – 1:30pm
Fireside Chat with Marc Benioff
and Tony Prophet, Microsoft
1:30pm – 3:30pm
Keynote with Marc Benioff
& Special Guests
12:30pm – 1:20pm
Service Cloud Keynote
2:00pm – 3:00pm
“PayPal Mafia” Panel
6:30pm – 10:00pm
Dreamforce Gala & UCSF Benefit
with Bruno Mars
2:00pm – 2:50pm
Platform Keynote
3:30 – 6:30 pm
Tony Robbins
3:30pm – 4:20pm
Data.com Keynote
2:00 pm – 3:00pm
Marc & Parker
Q & A Session
5:00pm – 6:00pm
Special Session (TBC)
3:00 pm – 4:30 pm
Closing Session
6:00pm – 8:00pm
Cloud Expo Welcome Reception
7:00pm – 1:00am
Partner Parties & AppBash
South Halls ABC
Moscone West
Yerba Buena Theater Get the official agenda.

6. Dreamforce Campus
Partner
Zone
Project Wave
Download the map

7. Benefit Bruno
Mars
Civic
Center
Plaza
Cake
Gala Event + Benefit Concert at Civic Center
Tuesday, October 14

8. Give to the UCSF Benioff Children’s Hospitals
Agenda:
6:30pm Cocktails at City Hall
8:30pm Gala Concert
Followed by After Party at City Hall with
will.i.am and special guests
Purchase tickets at:
https://give.theconcertforkids.com/
theconcertforkids/

9. Great Partner Presence with 350+ Sponsors
Platinum Titanium Emerald Diamond

10. Partners at Dreamforce:
The Experience

11. The Week is Full of Amazing Content
DRAFT ONLY
Tuesday
9am: Hillary Rodham
Clinton
1:30pm: Keynote with Marc
Benioff and guests
6:30pm: Gala + Benefit @
Civic Center
Monday
10am: Partner Keynote
11:30am: Partner Zone
Opens + Prize Pickup
4:00pm – 6:00pm: Partner
Welcome Reception
Wednesday
9:00am – 4:30pm: Product
Keynotes
7:00pm – 9:00pm: Partner
Appreciation Party @ City
View
9:00pm – 1:00am:
AppBash @ City View
Thursday
10:00am – 1:00pm:
Transformation Keynotes
2:00pm – 3:00pm: Marc &
Parker Q&A Session

12. Kick Off the Week with Our Partner Keynotes
Tyler Prince
EVP, WW Channel
& Alliances
Ron Huddleston
SVP Global AppExchange
& Partner Program
Neeracha
Taychakhoonavudh
SVP Partner Programs
And special guests!
Special Partner
Lead and Innovate in the #1 Cloud Ecosystem
Monday, October 13th Keynote Contest
10 a.m. – 11:30 a.m.
Third Floor, Moscone West

13. The Partner Zone: Your Home Base on the Dreamforce Campus
The Westin Hotel, Market Street
2nd and 3rd Floors
INNOVATE with the leading technology
• Demos of new Salesforce technology
CONNECT with members of the partner community
• Partner Community Theater
• Networking areas
• Welcome reception and daily lunch service
GROW your business with resources
• Over 60 partner-specific sessions
• ‘Ask the Experts’ consultation stations

15. 100+ Sessions Designed For You
• APP Academy (ISV) & Cloud Academy (SI) on-boarding for new partners
• Deep Dives across technical, sales, marketing, operations, and support
• Entrepreneur startup sessions with industry luminaries
• Partner-led best practices in the new Partner Community Theater
• Hundreds of Sales, Service, Marketing, and Technical Hands-On sessions
• Review the Partner Session Guide!
http://p.force.com/dreamforce

16. Personal insights from Marc Benioff, Parker Harris, Marc Andreessen,
Reid Hoffman, Jeremy Stoppelman, Max Levchin, Hadi Partovi, Jason Lemkin, Tien Tzuo,
Mark Organ, Jeff Clavier, Brian Jacobs & many more!
20+ Founders Forum Sessions & Panels | 25 Partner Best Practice Talks

17. Salesforce for Startups in the DevZone
Theater Talks
• From Consulting Partner to App Vendor
• Lookout! Avoid Common Startup
Formation Pitfalls
• Force.com + Heroku = Partner Success
• Angular, Bootstrap, Salesforce1: Oh My!
• Wearables: The Apps Revolution on
Salesforce1
Partner Experience
• Featured Startups
• Startup Relations and
AppExchange Program staff

18. Are YOU Ready?

19. How to Have an AWESOME Experience
1. Register for Dreamforce
2. Customize Your Dreamforce Experience
3. Join the Community Conversation
4. Stay Socially Engaged
5. Join Our Dreamforce Preview Webinar on October 2
6. Get Dreamforce partner updates on the Partner Community

20. INCLUDES:
Cloud Expos
Product Keynotes
Thursday's keynotes with Al
Gore, Neil Young, Arianna
Huffington & Eckhart Tolle
DOES NOT INCLUDE:
Marc's keynote
Hillary's keynote
Tony Robbins,
Breakout sessions
Gala
Register for Dreamforce
The Dreamforce free Expo+ Pass is now live!
Register for the Expo+ pass here.
See the pass comparison (community login required).
Full conference pass until
October 12: $1299
Register here.

21. Customize Your Dreamforce Experience

22. Once Logged In, You Can Build Your Agenda
View the Agenda Builder User Guide in the Partner Community

23. Join the Conversation!
The Dreamforce App is in the Success Community
1. Join Groups - be an active
participant and post helpful,
relevant content
• Promo Central: promote
your session, booth or party
2. Engage with your partner
community
• Join the
Dreamforce for Partners
group
• Follow your peers
3. Join session discussions to
influence and shape the
content
4. Host a group for your
customers & fans
5. Have fun!
Go to www.Dreamforce.com and click ‘Login’

24. Stay Engaged
Watch Dreamforce take shape – sessions, tips for
newcomers and more!
Tune in to Road to Dreamforce :: Tuesdays 11am PDT
Subscribe to Road to Dreamforce webinars & watch
previous episodes.
@dreamforce
@partnerforce
@appexchange
/dreamforce
/salesforcepartners
/appexchange

25. Partner Community – Dreamforce for Partners
Your one-stop shop for news, information, and updates about Dreamforce!
http://p.force.com/dreamforce

26. Partner Roadmap Webinar – Dreamforce Preview
Join us on October 2 at 9am Pacific!
• Partner Zone Highlights
• Recommended Breakout Sessions
• Keynotes, Campground, and Campus breakdown
• Dreamforce Rumors – True or False?
• Special Partner Activities at Dreamforce
• How to get the most out of your Dreamforce Experience
Roadmap Webinars are for all ISV & SI Partners. This session will be recorded and available on the Partner Community at:
http://p.force.com/roadmap

27. How Can Partners Win AMAZING Prizes at Dreamforce?
1 Attend the Partner Keynote
Moscone West, 3rd Floor
Monday, October 13, 10am
Text “DF14” to 40691 right now and find
out how you could win a Samsung
Curved LED TV!
2 Take a Survey inside the Grow area
of the Partner Zone
Westin Market Street
Starting Monday, October 13 at 11:30am
The hoodies will ONLY be given out to those who take
the survey + Match App game inside the Grow area.
Pickup begins on Tuesday.