This Brochure details the services available from the EIC Group China's Partner Services unit. The unit deliver representation, print and logistics and web and social media services to our international university partners.

1. PARTNER SERVICES

2. 20 offices throughout China to support
world leading universities, colleges and schools.
Beijing Qingdao
Changsha Shanghai
Chongqing Shenyang
Dalian Shenzhen
Dongguang Wuhan
Guangzhou Xiamen
Hangzhou Xi’an
Jinan Zhengzhou
Nanjing Zhongshan
Ningbo Zhuhai
WHO WE ARE
With 25 years of experience in education Our industry approach towards education
marketing and student recruitment, and 20 partners is unique in that we focus on
offices covering the major education markets highlighting our partners’ brands by bringing
in China, EIC has the resources and network accurate and timely information to students.
to promote academic programs to hundreds
of thousands of students who attend our We care about the integrity and
events, visit our offices and interact with us enhancement of our partners’ brands and
online. deploy those brands only within the
guidelines provided by our partners.
The interest, welfare and academic success of
our students are paramount and we strive to Through our marketing platforms, we help
promote education institutions that best suit students find good programs and education
their academic needs and qualifications. institutions find good students.
We help education institutions find good students.

3. OUR MISSION
To be the leading service provider for
international education in China.
OUR VALUES
People Professionalism
The interests, welfare and success of our We support and seek the highest levels of
students are at the core of our approach to professionalism that will match or exceed
counseling and service. industry standards and Codes of Practice.
Integrity Service
We deliver timely, accurate and honest We monitor and improve our service
information to our students and carefully standards for both students and education
map out academic programs and pathways to partners with a philosophy of continuous
advise students of the risks and challenges improvement.
ahead.

4. INTRODUCING
PARTNER SERVICES
Partner Services provides marketing and
business support services to universities,
colleges and schools in China.
It is dedicated to help educational institutions
reach their marketing objectives by enhancing
brand promotion and recruitment of qualified
students.
Partner Services achieves this by helping
partners increase and enhance ‘touch points’
with potential students, such as direct
interaction, advertising, news articles and
conversations with family and friends.
We offer a range of platforms online and in
print for our partners to showcase their
academic institutions, facilities, programs and
student success.
With a high degree of autonomy, our Partners
will be able to delivery key messages across a
range of channels to Chinese students.
Let us help you with your marketing
and student recruitment needs in China.

5. LOCALIZATION, PRINTING AND LOGISTICS
Having translated and localized marketing Save time and hassle.
collateral is essential to be seen and noticed
in an increasingly competitive Chinese Rather than manage multiple service
student market. providers separately for translation, printing
and distribution, our one‐stop
Prospective students have proficiency in integrated service offers you a simple solution
English to research their options, however to manage the entire process.
their parents who have limited or no
knowledge of English, play an integral role in Our team will work with you from beginning
decision making for overseas study. to end to get your promotional materials
ready for in‐market use and distribution
To effectively promote your institution’s before your visit.
brand you must engage your prospects in
their local language.
Reduce marketing costs.
Our experienced team can assist your
institution with language localization of Having your institution's marketing collateral
school information and marketing materials language localized, printed and distributed in
using professional translators knowledgeable China is an economical and cost effective
of cultural nuances to reach your target solution.
audience.
Lower printing costs, elimination of
international freight fees and exemption from
customs duties will save your institution
money that can be invested in other
marketing activities.
Savings of up to 40% can be significant when
marketing budgets are tight.
Avoid Heavy Lifting.
Traveling great distances to attend education
expos and fairs are tiring enough when you
have jet lag and busy itineraries to deal with.
Reduce the worry of customs clearance and
avoid carrying heavy marketing collateral on
your own. Let us do the worry and heavy
lifting for you.
Get your message seen and heard across China.

6. EDUCATION BUSINESS CENTRE
Our Education Business Centre offers a cost The business centre offers client institutions a
effective and practical business solution to platform to take greater control of their
institutions seeking a dedicated presence in marketing and branding in the complex
China. Chinese marketplace.
With Dedicated In‐Country Representatives, Clients can choose from a single desk with
institutions will have an important ‘touch representative or create a robust presence
point’ to improve enquiry management and with office space and dedicated staff.
conversion success.
Establish a presence in China to manage your brand.
Lower your costs Have flexibility and autonomy
Using our Education Business Centre’s Within the Education Business Centre
services is a cost‐effective solution to support framework, institutions have a much higher
institutional staff flying in and out of China. It level of flexibility and autonomy compared to
is more economical than funding a standalone other such services in China. Institutions set
office and staff. the goals, targets and parameters for
representative activity.
Client institutions using the business centre
will have access to a range of business
services at discounted rates such as events
and logistics planning, translation and printing
services, access to customized marketing
events and activities.

7. SOCIAL MEDIA ENGAGEMENT
Today’s students are increasingly tech‐savvy Partner Services can localize your content and
and critical demanding information from the reinforce your institution’s brand image by
Internet and social media (blogs, online selecting appropriate digital platforms, setting
forums, and other channels) to seek objective up online profiles and supporting your in‐
advice about their study abroad options. country representative to listen, participate
and engage a growing online community.
“While 70% of web pages in the world are in English, only 27% of
Internet users are English speakers, followed by Mandarin at 23%.”
‐ British Council Education Intelligence Unit ‐
Increase your ‘touch points’ with potential students.
Be in control Be legally compliant
Institutions can exercise a high level of Working within the Education Business Centre
control over their representatives in the ensures your presence within China is legal.
Education Business Centre, starting from
active participation in representative The arrangements comply with Chinese legal
selection, setting KPIs, to overall monitoring requirements on employment, taxation,
of marketing activity. business and operational scope.
Institutions train their representative and The business will also ensure compliance with
supervise and direct their work through the laws of the country of your institution and
robust reporting and management processes. operate in accordance with industry ethical
Codes of Practice and ethical business
principles.

8.
partners.eic.org.cn
Victor Kok | Partner Services Manager
Email: victorkok@eic.org.cn
Phone: +86(10) 5821 4569; +86(10) 5878 1616
Address: Rm. 705, 7th Floor, Block A, Jianwai SOHO
39 East Third Ring Road
Chaoyang District, Beijing China 100022
Website: partners.eic.org.cn