Splunk is conducting a beta test of its new Business Flow product to provide unified, real-time visibility into complex business processes and customer journeys across different data sources; the beta involves an initial setup session to configure data sources and visualize processes, followed by a follow up session to gather feedback on what is working well and opportunities for improvement; the goal is to help customers gain end-to-end visibility into critical workflows and discover insights to benefit their business and IT operations.

1. © 2017 SPLUNK INC.© 2016 SPLUNK INC. CONFIDENTIAL. INTERNAL USE ONLY.© 2017 SPLUNK INC.
Splunk Business Flow Beta
Dirk Beerbohm
Senior Sales Engineer
dbeerbohm@splunk.com
Partner Executive Meeting – Frankfurt/Main
21. November 2018

2. © 2017 SPLUNK INC.
Forward-Looking Statements
During the course of this presentation, we may make forward-looking statements regarding future events or the
expected performance of the company. We caution you that such statements reflect our current
expectations and estimates based on factors currently known to us and that actual events or results could differ
materially. For important factors that may cause actual results to differ from those contained in our forward-
looking statements, please review our filings with the SEC.
The forward-looking statements made in this presentation are being made as of the time and date of its live
presentation. If reviewed after its live presentation, this presentation may not contain current or accurate
information. We do not assume any obligation to update any forward-looking statements we may make. In
addition, any information about our roadmap outlines our general product direction and is subject to change at
any time without notice. It is for informational purposes only and shall not be incorporated into any contract or
other commitment. Splunk undertakes no obligation either to develop the features or functionality described or
to include any such feature or functionality in a future release.
This presentation is confidential and is subject to the confidentiality obligations between your company
and Splunk.
Splunk, Splunk>, Listen to Your Data, The Engine for Machine Data, Splunk Cloud, Splunk Light and SPL are trademarks and registered trademarks of Splunk Inc. in the United
States and other countries. All other brand names, product names, or trademarks belong to their respective owners. © 2017 Splunk Inc. All rights reserved.

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Processes are fluid, need to
constantly update and
model data
Data spans disparate
systems, difficult to collect
Processes lack real-time
visibility, slow feedback loop
What We Heard From Customers
Gaining visibility into complex business processes and customer journeys is challenging

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4
Machine Data Can Deliver New Insights
Web
Mobile
POS
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Why Business Flow?
Splunk is currently undergoing beta testing to receive feedback from customers on its beta solution.
• 100% Transparency: Gain unified, real-time visibility of
business processes and customer journeys
• Visually explore relationships and connections across
correlated journeys
• Quickly find insights on process patterns with easy to
use interface for business users

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Benefits For Non IT Users
Enable The Business (and IT!)
Empower the business to easily
discover and monitor the health of
critical business workflows
Visibility into your business
Gain end-to-end visibility of
business flows by automatically
correlating multiple data streams
Interactive Analysis & Visualizations
Quickly discover, investigate and validate
root causes using point-and-click
exploration

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Example use cases from early beta customers
Order-to-Activation Journey Customer Order Fulfillment
Teleco
Provider
eCommerce &
Retail

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Latest demo: data view in Business Flow app

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Latest demo: detailed process flow

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Latest demo: filtering to identify journeys of interest

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Business Flow: Beta Process
Stage 1: Initial set up (up to 1 day onsite)
• Process documentation, data source identification, event stream creation, initial flow
visualisation
• Evaluate flows and identify insights into processes, usability testing, initial feedback collection
Stage 2. Follow-up session / debrief (2 weeks later)
• What’s working? What’s not?
• Are there any other flows have you defined?
• What is the value to organisation?
• What else would you like to see in the product?