This document discusses the importance of participation in corporate social responsibility programs. It argues that employee, community, youth, women, and panchayat leader participation are all needed for CSR programs to be effective and achieve their goals. When these groups are involved, it leads to satisfaction, transparency, commitment, raising awareness of social issues, and voluntary work. Examples are provided of how different companies involve these participants, such as Tech Mahindra focusing on education and employability programs or Hindustan Coca Cola working on environmental and education initiatives. Overall participation is presented as a key factor for the success of CSR efforts.

1. Need for participation in CSR
By
Noor Bee M K
MSW-HRM second year

2. Why Participation needed ?
 Satisfaction
 Transparency
 Commitment & Attachment
 Raise awareness of social issue
 Voluntary work

3. Participation in CSR
Employee Community
Youth Women

4. Employee Participation
 Employee participation is one area that these serious
corporate should consider with more holistic approach when
approving or undertaking any CSR project.
 An individual has an ability to make a difference in someone
else life, as a part of a Corporate adds a sense belonging
towards their employer
 Visiting rural areas and spending time with village people ,
giving various training, which empowers them, Birthday
celebration, monetary donation, clothes donation,

5. Community Participation
 Without the involvement of the local community people
whatever the Corporate Social Responsibility Programmes
cannot be achieve its goal
 Assessment, planning, implementation, monitoring and
evaluation – and all phases of a camp’s life cycle through
Community Participation.
Eg: TMF course advertise by community people.
WOMEN’S PARTICIPATION
Women are the vital part to contribute any programme to
develop our country for better functioning of our village as well
to strengthening of our village the women's involvement is
very essential. If the CSR team is success in involving women
it can easily achieve the objective of the corporate social
responsibility.
Eg: FMCG company on CSR

6. PARTICIPATION OF PANCHAYAT LEADER:
 Panchayat leader is one of the influential people in the area.
Panchayat leader has the chance of getting the lot of loyalty of
people in the locality. Without Panchayat leader involvement
there is no chance to achieve the CSR goals. Panchayat leader
has the greatest responsibility to develop their own area. They
share to be involved to implement the welfare schemes for the
betterment of the area.
 Example : TCS use local Panchayath, collector, principle
contacts to communicate with people regarding trainings for ST,
SC Students.
 YOUTH PARTICIPATION: Youth participation is another
essential dimension in Corporate Social Responsibility
Programme execution. Both educated and illiterate youth can
help to achieve the objectives of Corporate Social Responsibility
Programme. Due to the reason that they are a future owner of
the area

7. Examples
 Tech Mahindra foundation - Education
, employability , disability, technical
education.
 Lionbridge – Education ( Employee,
community)
 Hindustan Coca Cola – Environmental
development , education ,
 TCS – BCOM BPS Program .

8. Thank you