SlideShare a Scribd company logo
BUILDING A
BUSINESS
Laurie M. Lee, Esq.
Business Attorney
THE FLYERS
THE GROUNDERS
VS.
Photo of a strongly built house
YOU NEED A PLANE.
V
E
N
D
O
R
R
E
L
A
T
I
O
N
S
H
I
P
S
VENDOR
REL ATIONSHIPS
U N D E R S TA N D I N G A N D G E T T I N G T H E D E A L
What are vendors?
What has your
experience been like?
Who are your current vendors?
Do you have a written contract?
What is your level of satisfaction?
THE USUAL HIRING PROCESS:
1) The vendor sends or gives you a contract to sign.
2) You glance at it – maybe you actually read it.
3) You realize there are things missing.
4) You realize there are provisions you don’t understand.
5) You don’t ask questions.
6) You don’t negotiate.
7) You sign the contract and hope for the best.
8) A little while later, the vendor makes you mad.
9) You try to fire the vendor but can’t.
10) You get mad and leave things as they are.
SYSTEM FOR DEALING WITH VENDOR CONTRACTS:
1) Read the contract carefully. It matters.
2) Ask questions of the vendor.
3) If you don’t like the terms, negotiate them.
4) If you don’t understand the contract, talk to an attorney.
5) If you’re worried about the contract, talk to an attorney.
6) If you have a mentor, talk it over with a mentor then talk to an
attorney.
7) Do not sign the contract until you are completely comfortable.
8) No crossing your fingers and hoping for the best.
9) Make an informed business decision then take the risk if it’s worth
it.
HANDLING NEGOTIATIONS
Things to Remember:
 It’s always ok to negotiate.
 You always have a choice.
 The most successful businesses
negotiate.
Book Recommendation:
Never Split the Difference by Chris
Voss
CALENDAR
When are you
going to
address this
concern?
AUDIT SHEET:
VENDOR RELATIONSHIPS
CONCERNS
QUESTIONNAIRE
I
N
T
E
L
L
E
C
T
U
A
L
P
R
O
P
E
R
T
Y
WHAT YOU
CREATE
FOR YOUR
OWN BUSINESS
FOR YOUR
CLIENTS
WHAT DO YOU CREATE FOR YOUR CLIENT?
Custom
Product
s
WHAT DO YOU CREATE FOR YOUR CLIENT?
Logos
Graphics
Images
WHAT DO YOU CREATE FOR YOUR CLIENT?
Drawing
s
WHAT DO YOU CREATE FOR YOUR CLIENT?
Custom
Designs
WHAT DO YOU CREATE FOR YOUR CLIENT?
Layouts
Plans
Processes
Checklists
Manuals
WHAT DO YOU CREATE FOR YOUR CLIENT?
PROTECTING YOUR IP
Patents
Copyrights
Trademarks
PATENTS
• Physical Thing
• United States Patent & Trademark Office (USPTO)
• Application Process
• Scientific
Patents = The right granted to an inventor that allows them to
exclude all others from making, using, or selling their invention for
20 years.
COPYRIGHT
• Common Law Copyright
• Registered Copyright – US Copyright Office
• Licenses
• Assignments
Copyright = A protection given to the creator of a creation that is
in a tangible medium of expression (in other words, it must be set
out for people to see and not just an idea).
COPYRIGHTS
TIP: Copyright Notice
© 2020 The Legal Department for Service Professionals, PA
TRADEMARKS
Trademark = A word or design that appears on goods/services
to distinguish them from others in the market. They indicate
the source of the goods/services and are intended to protect
consumers.
BRANDING
What is a Trademark?
 Designed to protect consumers.
 Name, Logo, Slogan, Tagline, Branding
Images.
 Identifies SOURCE of goods and services.
 Distinguishes a business from others.
What are the benefits of
having a Trademark?
 Distinguishes a business from others.
 Adds value to a business.
What can and can’t be
trademarked?
1. Someone else’s name.
2. Generic names and words.
3. Descriptive words.
4. Locations, offensive words,
etc.
What are the different types of
Trademarks?
1. Common Law Trademark
TM
2. State Trademark TM
3. Federal Trademark ©
4. International Trademark ©
FEDERALLY REGISTERED
TRADEMARKS
Word Mark
Design Mark
Industry
Specific
45 Classes
How can you protect your
common law trademark?
1. Select your trademark(s).
 Business Name
 Business Name Stylized
 Logo
 Logo with Business Name
 Tag Line
 Service Line Name
 Images
COMMON LAW TRADEMARK
How can you protect your
common law trademark?
COMMON LAW TRADEMARK
2. Add common law Trademark notice
TM superscript. TM
 Add to the mark you selected.
 Use everywhere!
 Can have multiple marks.
FAQ:
Who do I call if someone tries to use my
common law trademark?
What is the difference between a Trademark and
Fictitious Name? (d/b/a)
What is the difference between a Trademark and
a Domain Name?
COMMON LAW
TRADEMARK NOTICES
CALENDAR
When are you
going to
address this
concern?
AUDIT SHEET:
INTELLECTUAL PROPERTY
CONCERNS
QUESTIONNAIRE
ASSESS
&
PRIORITIZE
Laurie M. Lee, Esq.
Business Attorney

More Related Content

Similar to Part 3 of 3.slides.building a stronger business.vendors + ip

Michael Sandys: "The Good The Bad and The Ugly Regarding Licensing & Enforcem...
Michael Sandys: "The Good The Bad and The Ugly Regarding Licensing & Enforcem...Michael Sandys: "The Good The Bad and The Ugly Regarding Licensing & Enforcem...
Michael Sandys: "The Good The Bad and The Ugly Regarding Licensing & Enforcem...
Jane Lambert
 
Secrets of Strategic Naming - A.C. Peterson
Secrets of Strategic Naming - A.C. PetersonSecrets of Strategic Naming - A.C. Peterson
Secrets of Strategic Naming - A.C. Peterson
Amanda Peterson
 
AZERA Solutions Sales Presentation
AZERA Solutions Sales PresentationAZERA Solutions Sales Presentation
AZERA Solutions Sales Presentation
Erin LaBrec
 
Broker expection class 6 13-19 - sheila dunagan
Broker expection class 6 13-19 - sheila dunaganBroker expection class 6 13-19 - sheila dunagan
Broker expection class 6 13-19 - sheila dunagan
Rick Tankersley - 210.788.9690
 
Five negotiation tips for mining companies
Five negotiation tips for mining companiesFive negotiation tips for mining companies
Five negotiation tips for mining companies
Chuck Higgins
 
7 Secrets Investors won’t tell you about Business Plans
7 Secrets Investors won’t tell you about Business Plans7 Secrets Investors won’t tell you about Business Plans
7 Secrets Investors won’t tell you about Business Plans
Rudra Kamal Sinha Roy
 
Does your company look professional? by Nishchal Par
Does your company look professional? by Nishchal ParDoes your company look professional? by Nishchal Par
Does your company look professional? by Nishchal Par
Nishchal Par
 
FOCUS: Describe your company in one sentence
FOCUS:  Describe your company in one sentenceFOCUS:  Describe your company in one sentence
FOCUS: Describe your company in one sentence
Ron McFarland
 
Design brief
Design briefDesign brief
Design brief
John W. Manley
 
Week 2 setting up your own business
Week 2 setting up your own businessWeek 2 setting up your own business
Week 2 setting up your own business
Sharon Montgomery (nee Michie)
 
The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...
The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...
The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...
Business Development Institute
 
Top 10 Business and Employment Law Tips for Small Business Owners
Top 10 Business and Employment Law Tips for Small Business OwnersTop 10 Business and Employment Law Tips for Small Business Owners
Top 10 Business and Employment Law Tips for Small Business Owners
Roarkasg
 
Waysgetnewbiz2011 Pres
Waysgetnewbiz2011 PresWaysgetnewbiz2011 Pres
Waysgetnewbiz2011 Pres
Greg Schenk
 
Brand audit catalogue
Brand audit catalogueBrand audit catalogue
Brand audit catalogue
Nazmul Karim
 
Dead on Arrival
Dead on ArrivalDead on Arrival
Dead on Arrival
Roger Royse
 
Trademark
TrademarkTrademark
Trademark
BaharehNouri
 
SaaStr Workshop Wednesdays: What I Learned Selling My Company: Insights into ...
SaaStr Workshop Wednesdays: What I Learned Selling My Company: Insights into ...SaaStr Workshop Wednesdays: What I Learned Selling My Company: Insights into ...
SaaStr Workshop Wednesdays: What I Learned Selling My Company: Insights into ...
saastr
 
Pp ip web designers final
Pp ip web designers finalPp ip web designers final
Pp ip web designers final
Barbara Berschler
 
Intellectual Property & Contracting Issues for Web & Graphic Designers
Intellectual Property & Contracting Issues for Web & Graphic DesignersIntellectual Property & Contracting Issues for Web & Graphic Designers
Intellectual Property & Contracting Issues for Web & Graphic Designers
desandro
 
Ideal Customer Interview CheatSheet
Ideal Customer Interview CheatSheetIdeal Customer Interview CheatSheet
Ideal Customer Interview CheatSheet
Marketing Results
 

Similar to Part 3 of 3.slides.building a stronger business.vendors + ip (20)

Michael Sandys: "The Good The Bad and The Ugly Regarding Licensing & Enforcem...
Michael Sandys: "The Good The Bad and The Ugly Regarding Licensing & Enforcem...Michael Sandys: "The Good The Bad and The Ugly Regarding Licensing & Enforcem...
Michael Sandys: "The Good The Bad and The Ugly Regarding Licensing & Enforcem...
 
Secrets of Strategic Naming - A.C. Peterson
Secrets of Strategic Naming - A.C. PetersonSecrets of Strategic Naming - A.C. Peterson
Secrets of Strategic Naming - A.C. Peterson
 
AZERA Solutions Sales Presentation
AZERA Solutions Sales PresentationAZERA Solutions Sales Presentation
AZERA Solutions Sales Presentation
 
Broker expection class 6 13-19 - sheila dunagan
Broker expection class 6 13-19 - sheila dunaganBroker expection class 6 13-19 - sheila dunagan
Broker expection class 6 13-19 - sheila dunagan
 
Five negotiation tips for mining companies
Five negotiation tips for mining companiesFive negotiation tips for mining companies
Five negotiation tips for mining companies
 
7 Secrets Investors won’t tell you about Business Plans
7 Secrets Investors won’t tell you about Business Plans7 Secrets Investors won’t tell you about Business Plans
7 Secrets Investors won’t tell you about Business Plans
 
Does your company look professional? by Nishchal Par
Does your company look professional? by Nishchal ParDoes your company look professional? by Nishchal Par
Does your company look professional? by Nishchal Par
 
FOCUS: Describe your company in one sentence
FOCUS:  Describe your company in one sentenceFOCUS:  Describe your company in one sentence
FOCUS: Describe your company in one sentence
 
Design brief
Design briefDesign brief
Design brief
 
Week 2 setting up your own business
Week 2 setting up your own businessWeek 2 setting up your own business
Week 2 setting up your own business
 
The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...
The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...
The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...
 
Top 10 Business and Employment Law Tips for Small Business Owners
Top 10 Business and Employment Law Tips for Small Business OwnersTop 10 Business and Employment Law Tips for Small Business Owners
Top 10 Business and Employment Law Tips for Small Business Owners
 
Waysgetnewbiz2011 Pres
Waysgetnewbiz2011 PresWaysgetnewbiz2011 Pres
Waysgetnewbiz2011 Pres
 
Brand audit catalogue
Brand audit catalogueBrand audit catalogue
Brand audit catalogue
 
Dead on Arrival
Dead on ArrivalDead on Arrival
Dead on Arrival
 
Trademark
TrademarkTrademark
Trademark
 
SaaStr Workshop Wednesdays: What I Learned Selling My Company: Insights into ...
SaaStr Workshop Wednesdays: What I Learned Selling My Company: Insights into ...SaaStr Workshop Wednesdays: What I Learned Selling My Company: Insights into ...
SaaStr Workshop Wednesdays: What I Learned Selling My Company: Insights into ...
 
Pp ip web designers final
Pp ip web designers finalPp ip web designers final
Pp ip web designers final
 
Intellectual Property & Contracting Issues for Web & Graphic Designers
Intellectual Property & Contracting Issues for Web & Graphic DesignersIntellectual Property & Contracting Issues for Web & Graphic Designers
Intellectual Property & Contracting Issues for Web & Graphic Designers
 
Ideal Customer Interview CheatSheet
Ideal Customer Interview CheatSheetIdeal Customer Interview CheatSheet
Ideal Customer Interview CheatSheet
 

More from Anamaria Contreras

Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
Anamaria Contreras
 
Session 6 - Cost Structure Presentation.
Session 6 - Cost Structure Presentation.Session 6 - Cost Structure Presentation.
Session 6 - Cost Structure Presentation.
Anamaria Contreras
 
Session 5 - Business Model 2 & Verticals
Session 5 - Business Model 2 & VerticalsSession 5 - Business Model 2 & Verticals
Session 5 - Business Model 2 & Verticals
Anamaria Contreras
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
Anamaria Contreras
 
Customer Discovery session 1 Presentation
Customer Discovery session 1 PresentationCustomer Discovery session 1 Presentation
Customer Discovery session 1 Presentation
Anamaria Contreras
 
Customer Discovery Session 2 - Resources
Customer Discovery Session 2 - ResourcesCustomer Discovery Session 2 - Resources
Customer Discovery Session 2 - Resources
Anamaria Contreras
 
Session 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX BridgesSession 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX Bridges
Anamaria Contreras
 
Session 1 Intro & InoVet it - JAX Bridges
Session 1 Intro & InoVet it - JAX BridgesSession 1 Intro & InoVet it - JAX Bridges
Session 1 Intro & InoVet it - JAX Bridges
Anamaria Contreras
 
PSCC 2023 CS Presentation .pptx
PSCC  2023 CS Presentation  .pptxPSCC  2023 CS Presentation  .pptx
PSCC 2023 CS Presentation .pptx
Anamaria Contreras
 
Revenue Streams & Cost Structure.pptx
Revenue Streams & Cost Structure.pptxRevenue Streams & Cost Structure.pptx
Revenue Streams & Cost Structure.pptx
Anamaria Contreras
 
Revenue Streams & Cost Structure.pptx
Revenue Streams & Cost Structure.pptxRevenue Streams & Cost Structure.pptx
Revenue Streams & Cost Structure.pptx
Anamaria Contreras
 
Session 6 BM2 & Verticals.pptx
Session 6 BM2 & Verticals.pptxSession 6 BM2 & Verticals.pptx
Session 6 BM2 & Verticals.pptx
Anamaria Contreras
 
AYBD Workshop 1.pptx
AYBD Workshop 1.pptxAYBD Workshop 1.pptx
AYBD Workshop 1.pptx
Anamaria Contreras
 
Achieve Your Business Dreams
Achieve Your Business DreamsAchieve Your Business Dreams
Achieve Your Business Dreams
Anamaria Contreras
 
Achieve Your Business Dreams Session 3
Achieve Your Business Dreams Session 3Achieve Your Business Dreams Session 3
Achieve Your Business Dreams Session 3
Anamaria Contreras
 
Achieve Your Business Dreams - Session 2
Achieve Your Business Dreams - Session 2Achieve Your Business Dreams - Session 2
Achieve Your Business Dreams - Session 2
Anamaria Contreras
 
Achieve Your Business Dreams - Session 1
Achieve Your Business Dreams - Session 1Achieve Your Business Dreams - Session 1
Achieve Your Business Dreams - Session 1
Anamaria Contreras
 
PSCC JB CS Presentation 2022.pptx
PSCC JB CS Presentation  2022.pptxPSCC JB CS Presentation  2022.pptx
PSCC JB CS Presentation 2022.pptx
Anamaria Contreras
 
Traction part 2.pptx
Traction part 2.pptxTraction part 2.pptx
Traction part 2.pptx
Anamaria Contreras
 
Traction 1.pptx
Traction 1.pptxTraction 1.pptx
Traction 1.pptx
Anamaria Contreras
 

More from Anamaria Contreras (20)

Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Session 6 - Cost Structure Presentation.
Session 6 - Cost Structure Presentation.Session 6 - Cost Structure Presentation.
Session 6 - Cost Structure Presentation.
 
Session 5 - Business Model 2 & Verticals
Session 5 - Business Model 2 & VerticalsSession 5 - Business Model 2 & Verticals
Session 5 - Business Model 2 & Verticals
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Customer Discovery session 1 Presentation
Customer Discovery session 1 PresentationCustomer Discovery session 1 Presentation
Customer Discovery session 1 Presentation
 
Customer Discovery Session 2 - Resources
Customer Discovery Session 2 - ResourcesCustomer Discovery Session 2 - Resources
Customer Discovery Session 2 - Resources
 
Session 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX BridgesSession 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX Bridges
 
Session 1 Intro & InoVet it - JAX Bridges
Session 1 Intro & InoVet it - JAX BridgesSession 1 Intro & InoVet it - JAX Bridges
Session 1 Intro & InoVet it - JAX Bridges
 
PSCC 2023 CS Presentation .pptx
PSCC  2023 CS Presentation  .pptxPSCC  2023 CS Presentation  .pptx
PSCC 2023 CS Presentation .pptx
 
Revenue Streams & Cost Structure.pptx
Revenue Streams & Cost Structure.pptxRevenue Streams & Cost Structure.pptx
Revenue Streams & Cost Structure.pptx
 
Revenue Streams & Cost Structure.pptx
Revenue Streams & Cost Structure.pptxRevenue Streams & Cost Structure.pptx
Revenue Streams & Cost Structure.pptx
 
Session 6 BM2 & Verticals.pptx
Session 6 BM2 & Verticals.pptxSession 6 BM2 & Verticals.pptx
Session 6 BM2 & Verticals.pptx
 
AYBD Workshop 1.pptx
AYBD Workshop 1.pptxAYBD Workshop 1.pptx
AYBD Workshop 1.pptx
 
Achieve Your Business Dreams
Achieve Your Business DreamsAchieve Your Business Dreams
Achieve Your Business Dreams
 
Achieve Your Business Dreams Session 3
Achieve Your Business Dreams Session 3Achieve Your Business Dreams Session 3
Achieve Your Business Dreams Session 3
 
Achieve Your Business Dreams - Session 2
Achieve Your Business Dreams - Session 2Achieve Your Business Dreams - Session 2
Achieve Your Business Dreams - Session 2
 
Achieve Your Business Dreams - Session 1
Achieve Your Business Dreams - Session 1Achieve Your Business Dreams - Session 1
Achieve Your Business Dreams - Session 1
 
PSCC JB CS Presentation 2022.pptx
PSCC JB CS Presentation  2022.pptxPSCC JB CS Presentation  2022.pptx
PSCC JB CS Presentation 2022.pptx
 
Traction part 2.pptx
Traction part 2.pptxTraction part 2.pptx
Traction part 2.pptx
 
Traction 1.pptx
Traction 1.pptxTraction 1.pptx
Traction 1.pptx
 

Recently uploaded

在线办理(SU毕业证书)美国雪城大学毕业证成绩单一模一样
在线办理(SU毕业证书)美国雪城大学毕业证成绩单一模一样在线办理(SU毕业证书)美国雪城大学毕业证成绩单一模一样
在线办理(SU毕业证书)美国雪城大学毕业证成绩单一模一样
osenwakm
 
Receivership and liquidation Accounts Prof. Oyedokun.pptx
Receivership and liquidation Accounts Prof. Oyedokun.pptxReceivership and liquidation Accounts Prof. Oyedokun.pptx
Receivership and liquidation Accounts Prof. Oyedokun.pptx
Godwin Emmanuel Oyedokun MBA MSc PhD FCA FCTI FCNA CFE FFAR
 
The Future of Criminal Defense Lawyer in India.pdf
The Future of Criminal Defense Lawyer in India.pdfThe Future of Criminal Defense Lawyer in India.pdf
The Future of Criminal Defense Lawyer in India.pdf
veteranlegal
 
快速办理(SCU毕业证书)澳洲南十字星大学毕业证文凭证书一模一样
快速办理(SCU毕业证书)澳洲南十字星大学毕业证文凭证书一模一样快速办理(SCU毕业证书)澳洲南十字星大学毕业证文凭证书一模一样
快速办理(SCU毕业证书)澳洲南十字星大学毕业证文凭证书一模一样
15e6o6u
 
Search Warrants for NH Law Enforcement Officers
Search Warrants for NH Law Enforcement OfficersSearch Warrants for NH Law Enforcement Officers
Search Warrants for NH Law Enforcement Officers
RichardTheberge
 
Sangyun Lee, 'Why Korea's Merger Control Occasionally Fails: A Public Choice ...
Sangyun Lee, 'Why Korea's Merger Control Occasionally Fails: A Public Choice ...Sangyun Lee, 'Why Korea's Merger Control Occasionally Fails: A Public Choice ...
Sangyun Lee, 'Why Korea's Merger Control Occasionally Fails: A Public Choice ...
Sangyun Lee
 
AN INTRODUCTION TO PUBLIC ADMINISTRATION.pptx
AN INTRODUCTION TO PUBLIC ADMINISTRATION.pptxAN INTRODUCTION TO PUBLIC ADMINISTRATION.pptx
AN INTRODUCTION TO PUBLIC ADMINISTRATION.pptx
schubergbestrong
 
Corporate Governance : Scope and Legal Framework
Corporate Governance : Scope and Legal FrameworkCorporate Governance : Scope and Legal Framework
Corporate Governance : Scope and Legal Framework
devaki57
 
17-03 2022 -full agreement full version .pdf
17-03 2022 -full agreement full version .pdf17-03 2022 -full agreement full version .pdf
17-03 2022 -full agreement full version .pdf
ssuser0dfed9
 
The Work Permit for Self-Employed Persons in Italy
The Work Permit for Self-Employed Persons in ItalyThe Work Permit for Self-Employed Persons in Italy
The Work Permit for Self-Employed Persons in Italy
BridgeWest.eu
 
Pedal to the Court Understanding Your Rights after a Cycling Collision.pdf
Pedal to the Court Understanding Your Rights after a Cycling Collision.pdfPedal to the Court Understanding Your Rights after a Cycling Collision.pdf
Pedal to the Court Understanding Your Rights after a Cycling Collision.pdf
SunsetWestLegalGroup
 
It's the Law: Recent Court and Administrative Decisions of Interest
It's the Law: Recent Court and Administrative Decisions of InterestIt's the Law: Recent Court and Administrative Decisions of Interest
It's the Law: Recent Court and Administrative Decisions of Interest
Parsons Behle & Latimer
 
Business Laws Sunita saha
Business Laws Sunita sahaBusiness Laws Sunita saha
Business Laws Sunita saha
sunitasaha5
 
PPT-Money Laundering - lecture 5.pptx ll
PPT-Money Laundering - lecture 5.pptx llPPT-Money Laundering - lecture 5.pptx ll
PPT-Money Laundering - lecture 5.pptx ll
MohammadZubair874462
 
Presentation (1).pptx Human rights of LGBTQ people in India, constitutional a...
Presentation (1).pptx Human rights of LGBTQ people in India, constitutional a...Presentation (1).pptx Human rights of LGBTQ people in India, constitutional a...
Presentation (1).pptx Human rights of LGBTQ people in India, constitutional a...
SKshi
 
原版制作(PSU毕业证书)宾州州立大学公园分校毕业证学历证书一模一样
原版制作(PSU毕业证书)宾州州立大学公园分校毕业证学历证书一模一样原版制作(PSU毕业证书)宾州州立大学公园分校毕业证学历证书一模一样
原版制作(PSU毕业证书)宾州州立大学公园分校毕业证学历证书一模一样
osenwakm
 
V.-SENTHIL-BALAJI-SLP-C-8939-8940-2023-SC-Judgment-07-August-2023.pdf
V.-SENTHIL-BALAJI-SLP-C-8939-8940-2023-SC-Judgment-07-August-2023.pdfV.-SENTHIL-BALAJI-SLP-C-8939-8940-2023-SC-Judgment-07-August-2023.pdf
V.-SENTHIL-BALAJI-SLP-C-8939-8940-2023-SC-Judgment-07-August-2023.pdf
bhavenpr
 
From Promise to Practice. Implementing AI in Legal Environments
From Promise to Practice. Implementing AI in Legal EnvironmentsFrom Promise to Practice. Implementing AI in Legal Environments
From Promise to Practice. Implementing AI in Legal Environments
ssusera97a2f
 
原版定做(sheffield学位证书)英国谢菲尔德大学毕业证文凭证书原版一模一样
原版定做(sheffield学位证书)英国谢菲尔德大学毕业证文凭证书原版一模一样原版定做(sheffield学位证书)英国谢菲尔德大学毕业证文凭证书原版一模一样
原版定做(sheffield学位证书)英国谢菲尔德大学毕业证文凭证书原版一模一样
abondo3
 
Should AI hold Intellectual Property Rights?
Should AI hold Intellectual Property Rights?Should AI hold Intellectual Property Rights?
Should AI hold Intellectual Property Rights?
RoseZubler1
 

Recently uploaded (20)

在线办理(SU毕业证书)美国雪城大学毕业证成绩单一模一样
在线办理(SU毕业证书)美国雪城大学毕业证成绩单一模一样在线办理(SU毕业证书)美国雪城大学毕业证成绩单一模一样
在线办理(SU毕业证书)美国雪城大学毕业证成绩单一模一样
 
Receivership and liquidation Accounts Prof. Oyedokun.pptx
Receivership and liquidation Accounts Prof. Oyedokun.pptxReceivership and liquidation Accounts Prof. Oyedokun.pptx
Receivership and liquidation Accounts Prof. Oyedokun.pptx
 
The Future of Criminal Defense Lawyer in India.pdf
The Future of Criminal Defense Lawyer in India.pdfThe Future of Criminal Defense Lawyer in India.pdf
The Future of Criminal Defense Lawyer in India.pdf
 
快速办理(SCU毕业证书)澳洲南十字星大学毕业证文凭证书一模一样
快速办理(SCU毕业证书)澳洲南十字星大学毕业证文凭证书一模一样快速办理(SCU毕业证书)澳洲南十字星大学毕业证文凭证书一模一样
快速办理(SCU毕业证书)澳洲南十字星大学毕业证文凭证书一模一样
 
Search Warrants for NH Law Enforcement Officers
Search Warrants for NH Law Enforcement OfficersSearch Warrants for NH Law Enforcement Officers
Search Warrants for NH Law Enforcement Officers
 
Sangyun Lee, 'Why Korea's Merger Control Occasionally Fails: A Public Choice ...
Sangyun Lee, 'Why Korea's Merger Control Occasionally Fails: A Public Choice ...Sangyun Lee, 'Why Korea's Merger Control Occasionally Fails: A Public Choice ...
Sangyun Lee, 'Why Korea's Merger Control Occasionally Fails: A Public Choice ...
 
AN INTRODUCTION TO PUBLIC ADMINISTRATION.pptx
AN INTRODUCTION TO PUBLIC ADMINISTRATION.pptxAN INTRODUCTION TO PUBLIC ADMINISTRATION.pptx
AN INTRODUCTION TO PUBLIC ADMINISTRATION.pptx
 
Corporate Governance : Scope and Legal Framework
Corporate Governance : Scope and Legal FrameworkCorporate Governance : Scope and Legal Framework
Corporate Governance : Scope and Legal Framework
 
17-03 2022 -full agreement full version .pdf
17-03 2022 -full agreement full version .pdf17-03 2022 -full agreement full version .pdf
17-03 2022 -full agreement full version .pdf
 
The Work Permit for Self-Employed Persons in Italy
The Work Permit for Self-Employed Persons in ItalyThe Work Permit for Self-Employed Persons in Italy
The Work Permit for Self-Employed Persons in Italy
 
Pedal to the Court Understanding Your Rights after a Cycling Collision.pdf
Pedal to the Court Understanding Your Rights after a Cycling Collision.pdfPedal to the Court Understanding Your Rights after a Cycling Collision.pdf
Pedal to the Court Understanding Your Rights after a Cycling Collision.pdf
 
It's the Law: Recent Court and Administrative Decisions of Interest
It's the Law: Recent Court and Administrative Decisions of InterestIt's the Law: Recent Court and Administrative Decisions of Interest
It's the Law: Recent Court and Administrative Decisions of Interest
 
Business Laws Sunita saha
Business Laws Sunita sahaBusiness Laws Sunita saha
Business Laws Sunita saha
 
PPT-Money Laundering - lecture 5.pptx ll
PPT-Money Laundering - lecture 5.pptx llPPT-Money Laundering - lecture 5.pptx ll
PPT-Money Laundering - lecture 5.pptx ll
 
Presentation (1).pptx Human rights of LGBTQ people in India, constitutional a...
Presentation (1).pptx Human rights of LGBTQ people in India, constitutional a...Presentation (1).pptx Human rights of LGBTQ people in India, constitutional a...
Presentation (1).pptx Human rights of LGBTQ people in India, constitutional a...
 
原版制作(PSU毕业证书)宾州州立大学公园分校毕业证学历证书一模一样
原版制作(PSU毕业证书)宾州州立大学公园分校毕业证学历证书一模一样原版制作(PSU毕业证书)宾州州立大学公园分校毕业证学历证书一模一样
原版制作(PSU毕业证书)宾州州立大学公园分校毕业证学历证书一模一样
 
V.-SENTHIL-BALAJI-SLP-C-8939-8940-2023-SC-Judgment-07-August-2023.pdf
V.-SENTHIL-BALAJI-SLP-C-8939-8940-2023-SC-Judgment-07-August-2023.pdfV.-SENTHIL-BALAJI-SLP-C-8939-8940-2023-SC-Judgment-07-August-2023.pdf
V.-SENTHIL-BALAJI-SLP-C-8939-8940-2023-SC-Judgment-07-August-2023.pdf
 
From Promise to Practice. Implementing AI in Legal Environments
From Promise to Practice. Implementing AI in Legal EnvironmentsFrom Promise to Practice. Implementing AI in Legal Environments
From Promise to Practice. Implementing AI in Legal Environments
 
原版定做(sheffield学位证书)英国谢菲尔德大学毕业证文凭证书原版一模一样
原版定做(sheffield学位证书)英国谢菲尔德大学毕业证文凭证书原版一模一样原版定做(sheffield学位证书)英国谢菲尔德大学毕业证文凭证书原版一模一样
原版定做(sheffield学位证书)英国谢菲尔德大学毕业证文凭证书原版一模一样
 
Should AI hold Intellectual Property Rights?
Should AI hold Intellectual Property Rights?Should AI hold Intellectual Property Rights?
Should AI hold Intellectual Property Rights?
 

Part 3 of 3.slides.building a stronger business.vendors + ip

  • 2. Laurie M. Lee, Esq. Business Attorney
  • 4. Photo of a strongly built house YOU NEED A PLANE.
  • 5.
  • 7. VENDOR REL ATIONSHIPS U N D E R S TA N D I N G A N D G E T T I N G T H E D E A L
  • 8. What are vendors? What has your experience been like? Who are your current vendors? Do you have a written contract? What is your level of satisfaction?
  • 9. THE USUAL HIRING PROCESS: 1) The vendor sends or gives you a contract to sign. 2) You glance at it – maybe you actually read it. 3) You realize there are things missing. 4) You realize there are provisions you don’t understand. 5) You don’t ask questions. 6) You don’t negotiate. 7) You sign the contract and hope for the best. 8) A little while later, the vendor makes you mad. 9) You try to fire the vendor but can’t. 10) You get mad and leave things as they are.
  • 10. SYSTEM FOR DEALING WITH VENDOR CONTRACTS: 1) Read the contract carefully. It matters. 2) Ask questions of the vendor. 3) If you don’t like the terms, negotiate them. 4) If you don’t understand the contract, talk to an attorney. 5) If you’re worried about the contract, talk to an attorney. 6) If you have a mentor, talk it over with a mentor then talk to an attorney. 7) Do not sign the contract until you are completely comfortable. 8) No crossing your fingers and hoping for the best. 9) Make an informed business decision then take the risk if it’s worth it.
  • 11. HANDLING NEGOTIATIONS Things to Remember:  It’s always ok to negotiate.  You always have a choice.  The most successful businesses negotiate. Book Recommendation: Never Split the Difference by Chris Voss
  • 12.
  • 13.
  • 14.
  • 15. CALENDAR When are you going to address this concern? AUDIT SHEET: VENDOR RELATIONSHIPS CONCERNS QUESTIONNAIRE
  • 17. WHAT YOU CREATE FOR YOUR OWN BUSINESS FOR YOUR CLIENTS
  • 18. WHAT DO YOU CREATE FOR YOUR CLIENT? Custom Product s
  • 19. WHAT DO YOU CREATE FOR YOUR CLIENT? Logos Graphics Images
  • 20. WHAT DO YOU CREATE FOR YOUR CLIENT? Drawing s
  • 21. WHAT DO YOU CREATE FOR YOUR CLIENT? Custom Designs
  • 22. WHAT DO YOU CREATE FOR YOUR CLIENT? Layouts Plans
  • 23. Processes Checklists Manuals WHAT DO YOU CREATE FOR YOUR CLIENT?
  • 25. PATENTS • Physical Thing • United States Patent & Trademark Office (USPTO) • Application Process • Scientific Patents = The right granted to an inventor that allows them to exclude all others from making, using, or selling their invention for 20 years.
  • 26. COPYRIGHT • Common Law Copyright • Registered Copyright – US Copyright Office • Licenses • Assignments Copyright = A protection given to the creator of a creation that is in a tangible medium of expression (in other words, it must be set out for people to see and not just an idea).
  • 27. COPYRIGHTS TIP: Copyright Notice © 2020 The Legal Department for Service Professionals, PA
  • 28. TRADEMARKS Trademark = A word or design that appears on goods/services to distinguish them from others in the market. They indicate the source of the goods/services and are intended to protect consumers. BRANDING
  • 29. What is a Trademark?  Designed to protect consumers.  Name, Logo, Slogan, Tagline, Branding Images.  Identifies SOURCE of goods and services.  Distinguishes a business from others. What are the benefits of having a Trademark?  Distinguishes a business from others.  Adds value to a business.
  • 30. What can and can’t be trademarked? 1. Someone else’s name. 2. Generic names and words. 3. Descriptive words. 4. Locations, offensive words, etc.
  • 31. What are the different types of Trademarks? 1. Common Law Trademark TM 2. State Trademark TM 3. Federal Trademark © 4. International Trademark ©
  • 32. FEDERALLY REGISTERED TRADEMARKS Word Mark Design Mark Industry Specific 45 Classes
  • 33. How can you protect your common law trademark? 1. Select your trademark(s).  Business Name  Business Name Stylized  Logo  Logo with Business Name  Tag Line  Service Line Name  Images COMMON LAW TRADEMARK
  • 34. How can you protect your common law trademark? COMMON LAW TRADEMARK 2. Add common law Trademark notice TM superscript. TM  Add to the mark you selected.  Use everywhere!  Can have multiple marks.
  • 35. FAQ: Who do I call if someone tries to use my common law trademark? What is the difference between a Trademark and Fictitious Name? (d/b/a) What is the difference between a Trademark and a Domain Name? COMMON LAW TRADEMARK NOTICES
  • 36. CALENDAR When are you going to address this concern? AUDIT SHEET: INTELLECTUAL PROPERTY CONCERNS QUESTIONNAIRE
  • 38. Laurie M. Lee, Esq. Business Attorney

Editor's Notes

  1. The Established Flyers: Most of our clients come to us once they’ve been in business for several years. They started their firms and took a lot of risks at the beginning. They were comfortable figuring things out as they went along – but they knew there were things they didn’t know. The challenge was that there was so much to focus on that they had to choose the priority that made them money. They knew that they needed to do things legally sound but there wasn’t resources to put everything in place. Now they want to stabilize and they know it’s time to put some foundations in place. No more building with toothpicks and bandaids – they know their growth needs to be supported by strong infrastructure. So they come to us to help them put that structure in place. They can then continue to grow without fear of collapse. The Start-Off the Grounders: Just a few of our clients are start-ups. But they are special start-ups – the kind that know they need to build infrastructure and they want it in place before (or shortly after) they start. They don’t accept as much risk. These are the types of personalities who like to have everything lined up so they don’t have to worry. They want to build from the ground up. These are the only start-ups we serve because they know that the structure we offer is important and they are willing to prioritize getting it done.
  2. Why Should You Build Infrastructure? It builds strength in your foundation so your business can support growth. It promotes good business by creating successful business relationships (through solid and honest contracts). It allows you to avoid problems, and for those that are unavoidable it can help you find an easier resolution. It increases the value of the business, which is great for when it’s time to make a transition. You’ll be drinking from a fire hose in this class. It will be a lot of information. You will experience some overwhelm and discouragement. It’s important to know what needs to be done. Not that you have to run out and do it all at one time. You’ll have a list of issues you will need to address. I want you to pick ONE THING to tackle before this class ends. The other issues on your list will go on your calendar. You’ll pick them up and deal with them at certain points in the future. You’ll make your decisions on what to do first based on your own priorities and circumstances.   Terminology Client vs. Customer Contract vs. Agreement Company vs. Business
  3. Vendors are those businesses who provide our businesses with products and services. We are their clients. They may provide us with IT management, software subscriptions, bookkeeping, accounting, cleaning, website design, marketing, consulting, promotional products, supplies and so on. And I include landlords in this category – we rent office space from them.   Our relationships with our vendors can be short term or long term. Depending on what they are providing us, we may benefit from having a well-defined relationship in the form of a written contract. For long term relationships – or for really important services – or really expensive products – it’s critical to have a written contract – for obvious reasons.
  4. Here’s where the problem comes up. You’re busy. You don’t like to read tedious contracts. You have so many other ways to spend the time than to read through the contract carefully and think about what it means. So you sign and move on.   Some time later, a problem with the vendor arises. The contract says what it says – and it’s not helpful to you. Now you’re stuck. You live with it or you fight it. And neither is a good solution for a small business who can’t afford to waste resources.   Building your infrastructure in this area means you have two options: You make yourself take the time to read the vendor contracts and learn what you need to know to make good decisions – before you sign. Or you hire someone to review the contracts for you, explain what they mean – modify them as necessary to protect you – and you look them over before you sign.