The document outlines María Fernanda Rincón Cardenas's goal of creating a foundation to help homeless people. It lists the skills needed as studying social communication and obtaining personal funds. The strategies identified are asking for donations, performing telethons, looking for sponsors, and holding fundraising activities. The goals will be achieved when the foundation is operational and the homeless are enjoying improved living conditions. Progress will be measured by seeing smiling faces and formerly homeless people becoming productive with better life conditions.