My graduation project finished in June of 2016. www.lucvanloon.com www.CarUXD.com

1. 6 October 2016
What I learned designing a car user experience

2. @lucvanloon
Designer at Wayne Parker Kent,
freelancing at lucvanloon.com
Luc van Loon

7. Battery
Users aren’t sure what makes
a healthy Tesla battery.
Interaction
Steering wheel, speech, MCU
and the mobile application.
Range changes
constantly
Many factors have an impact
on the range of the car.

8. Battery
Users aren’t sure what makes
a healthy Tesla battery.
Interaction
Steering wheel, speech, MCU
and the mobile application.
Range changes
constantly
Many factors have an impact
on the range of the car.

9. Battery
Users aren’t sure what makes
a healthy Tesla battery.
Interaction
Steering wheel, speech, MCU
and the mobile application.
Range changes
constantly
Many factors have an impact
on the range of the car.

11. How will Tesla ’end range anxiety’ on the Model S?
Elon Musk — Tesla's co-founder, CEO, and one-man PR machine —
made news yesterday with a tweet that his company would reveal a
firmware update for its Model S sedan later this week that will "end
range anxiety."
"Range anxiety" is the notion that you're always worried you won't find
a charger for your electric car before the juice runs out. It's a more
serious problem for the many EVs on the road with sub-100-mile

12. Range anxiety is the fear that a vehicle
has insufficient range to reach its
destination and would thus strand the
vehicle's occupants.

17. So what was the problem?

20. “While driving from meeting to
meeting, I should be focused on the next
meeting, not about planning my day
and watching the traffic.”

21. Common tasks differ
Every user uses the car
in their own way.
Tech-savvy
Users are interested and
curious about new technology.
Agenda
They manage their agenda
well and connect it to the car.
Meeting driversCommute drivers
1 2
The business users

22. Common tasks differ
Every user uses the car
in their own way.
Tech-savvy
Users are interested and
curious about new technology.
Agenda
They manage their agenda
well and connect it to the car.
Meeting driversCommute drivers
1 2
The business users

23. Common tasks differ
Every user uses the car
in their own way.
Tech-savvy
Users are interested and
curious about new technology.
Agenda
They manage their agenda
well and connect it to the car.
Meeting driversCommute drivers
1 2
The business users

24. Common tasks differ
Every user uses the car
in their own way.
Tech-savvy
Users are interested and
curious about new technology.
Agenda
They manage their agenda
well and connect it to the car.
Meeting driversCommute drivers
1 2
The business users

25. The Travel Strategy

27. How does it work?
+

30. ontbijt foto notificaties

31. Tesla
Leave at 7:45 AM to be on time
for Kids to school in Rotterdam.
Your car will be on temperature.
45m ago
slide to view
Tesla
You won’t have to charge today.
45m ago
slide to view

39. Tesla
Leave at 8:45 AM to be on time
for introduction at SLP in Ede.
Your car will be on temperature.
now
slide to view

41. Tesla
This is the last known meeting for
today. Have a nice day!
now
slide to view

42. “These notifications actually help me manage
my agenda. So I can ask before starting a
meeting if leaving at 10:30 is ok with them.
I’m less anxious managing my travels.”

43. “This is how I use my car, I almost never
leave at exactly the same time every day.
My schedule is different almost every day.”

44. How did I prototype this?

56. What did I learn?

57. I’m a button

58. I’m a button

60. MIT automotive typeface studies

62. What’s important when
prototyping?

64. CarUXD.com

65. Thank you!

66. @lucvanloon
Designer at Wayne Parker Kent,
freelancing at lucvanloon.com
Luc van Loon