Parle-G biscuits have an intensive five-level distribution system to reach their 425,000 retail outlets across India. They distribute through 1,500 wholesalers who carry products to small general stores and provision shops in rural areas. Recently, Parle-G has also focused on penetrating the rural market and selling through new shopping centers and super stockists.

2. 
PARLE – G (Biscuits)

3. 
Introduction
Available Anywhere
five-level of distribution
1,500 wholesalers,
careering to 425,000 retail
outlets

4. 
Channel Dynamics

5. 
 Intensive distribution
 The old golden way
Distribution

6. 
The current
distribution channel

7. 
Penetration into the
rural market

8. 
 The emergence of shopping centres
 The super stockiest

9. 
 B2B business

10. 