The document describes Parkside Hotels & Resorts, a global hotel brand and franchise program. It outlines the various Parkside brands including Parkside Inn, Hotel, Suites, Resort, and Collection. It also details the many business services provided to franchisees such as reservations, marketing, public relations, advertising campaigns, and technical assistance. The goal of Parkside is to expand its franchise worldwide and provide outstanding benefits and services to its member hotels.
Parkside Hotels & Resorts is an international hotel company founded in 1975 that has grown to include luxury hotels worldwide. The document provides information about Parkside's franchise opportunities, including benefits such as a strong reservation system, marketing support, and training programs. It outlines Parkside's royalty fee structure and services provided to franchisees, such as listing hotels on global distribution systems and travel websites to expand bookings, and assigning a service team member to each hotel to provide additional support. Parkside is seeking new franchisees to join its growing international brand.
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Parkside Hotels & Resorts is an international hotel company founded in 1975 that has grown to include luxury hotels worldwide. The document provides information about Parkside's franchise opportunities, including benefits such as a strong reservation system, marketing support, and training programs. It outlines Parkside's royalty fee structure and services provided to franchisees, such as listing hotels on global distribution systems and travel websites to expand bookings, and assigning a service team member to each hotel to provide additional support. Parkside is seeking new franchisees to join its growing international brand.
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Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
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This document provides an overview of the Park Inn hotel brand. It summarizes the brand's guest value proposition, competitive set, global portfolio, prototype guestrooms, fees, distribution channels, hotel systems, revenue optimization strategies, franchise service offerings, and regional development contacts. The brand aims to provide spotlessly clean accommodations and an uncomplicated, hassle-free experience at an affordable price point. It is well-established in Europe and looking to grow in the Americas and Asia through consistent quality standards and a playful, colorful design.
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VST is a fintech company proposing a trading platform called Giftalk that uses blockchain technology. Giftalk offers various card solutions including gift cards, prepaid cards, membership cards, and corporate cards that can be physical cards with magnetic stripes or e-cards used via a mobile app. The platform aims to provide a single card and app for multiple accounts. VST partners with banks, corporations, and technology companies to issue cards, process transactions, and integrate payment systems. It seeks to build a digital payment platform and utilize blockchain for account management, transaction processing, and smart contracts.
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This document proposes demand generation campaigns and media recommendations for Virgin Atlantic for 2017 by Sharaf Travels, their General Sales Agent in the UAE and Oman. It analyzes Virgin Atlantic's business model, customers, products, and competition. Two campaign ideas are presented: an incentive program called "Fun to Earn" for travel agency staff and a "Fly Fresh" campaign positioning the airline as a refreshing experience through interactive advertising. The agency seeks to partner with Sharaf Travels to execute a two-pronged B2B and B2C marketing strategy using various online, print, outdoor, and event-based media.
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Parkside Hotels & Resorts - Brand
1. BY PARKSIDE HOTELS
________________________________________________________________________
P.O BOX 10028, ANAHEIM, CA 92812 USA * 714-442-9620 * (FAX) 714-276-1386
26 YORK STREET, LONDON W1U 6PZ ENGLAND, UNITED KINGDOM
E-Mail: info@parksidehotels.com Website: www.parksidehotels.com www.parksidehotelgroup.com
UNITED STATES – UNITED KINGDOM – PHILLIPINES – QATAR – INDIA - U.A.E ( UNITED ARAB EMIRATES )
PARKSIDE HOTELS & RESORTS
PARKSIDE BRAND
PARKSIDE EGI HOTEL & RESORT PARKSIDE ALTA HOTEL PARKSIDE IMPERIAL HOTEL – HUE
LAPU LAPU, CEBU, PHILIPPINES PRAGUE, CZECH REPUBLIC HUE, VIETNAM
PARKSIDE INN – PARKSIDE HOTEL – PARKSIDE RESORT
PARKSIDE SUITES – PARKSIDE COLLECTION
THISISPARKSIDE.COM
COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE
PARKSIDE HOTEL LOGO IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS
PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS
A PARKSIDE COMPANY
2. PARKSIDE HOTELS & RESORTS
PARKSIDE HOTELS & RESORTS PROGRAM
PARKSIDE HOTELS & RESORTS
INDEX
P A GE
YOUR CONSORTIUM FOR THE FUTURE TODAY 3
PARKSIDE BRANDS 4
PARKSIDE BUSINESS SERVICES 5
PARKSIDE RESERVATION SYSTEM 6-7
PARKSIDE GLOBAL DISTRIBUTION SYSTEM 8 - 10
PARKSIDE FEES / TERMS 11
QUALITY ASSURANCE 12
SIGNAGE / WEBSITES 13
THE WORLD IS COMING TO PARKSIDE 14
ADVANTAGES OF JOINING PARKSIDE 15
PARKSIDE HOTELS & RESORTS GDS / IDS PROGRAM 16
SUMMARY OF THE LICENCE AGREEMENT 17
COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE
PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS
A PARKSIDE COMPANY
2
3. YOUR CONSORTIUM FOR THE FUTURE TODAY
WHO IS PARKSIDE HOTELS & RESORTS
Parkside Hotels & Resorts division of Parkside Hotel Group started back in 1975 in London,
England. After many years later and changes, Parkside has evolved into the fastest growing
franchise program in the world. Parkside is dedicated to expanding the franchise program
worldwide. Parkside Hotels & Resorts short and long-term goal is to expand the franchise and
focusing on the business needs of the Parkside members. Parkside is made of four sections:
Parkside Inn, Parkside Hotel, Parkside Resort, and Parkside Suites.
Parkside committed to:
1. Providing the reservations, marketing, management and member services necessary
to make Parkside the best price/value membership in the lodging industry.
2. Expanding the Parkside brand nationally and worldwide
OUTSTANDING BENEFITS OF PARKSIDE HOTELS
Reservation referral between hotels
An efficient toll free numbers service available throughout the United States and Canada
A professional sales staff in major markets, calling on travel agents and business
sources
A professional convention and conference sales department
Inclusion in “PARKSIDE FASTLINK” – Parkside’s fully automated reservation system
which requires no equipment purchase or lease on the hotel part
Use of an industry and consumer trademark recognized for quality
In house advertising agency to develop cost effective joint advertising campaigns,
package or custom promotions aimed to build occupancy during off season periods
Advertising discounts on major travel publications
Connected to Parkside Central Reservation service and affiliates worldwide
Advisory and consultation services for our hotels
Hotel will be listed on the website www.parksidehotels.com for online real-time
distribution network
WHO OPERATES PARKSIDE HOTELS & RESORTS
The Chief Executive, Brad L. Johnson, directs a highly motivated professional team. Mr. Johnson
was formerly with Europe Hotels as General Manager/Vice President before joining Parkside Hotels
& Resorts. He also has been involved with International sales and marketing activities. The Chief
Executive is responsible for all policy with Parkside Hotels & Resorts.
3
4. PARKSIDE BRANDS
PARKSIDE INN
These establishments appeal to the traveler seeking more than the basic
accommodations. There are modest enhancements to the overall physical attributes,
design elements, and amenities of the facility typically at a moderate price. These
establishments typically appeal to the budget-minded traveler. They provide
essential, no-frills accommodations. They meet the basic requirements pertaining to
comfort, cleanliness, and hospitality.
PARKSIDE HOTEL
These establishments appeal to the traveler with comprehensive needs. Properties
are multifaceted with a distinguished style, including marked upgrades in the quality
of physical attributes, amenities, and level of comfort provided.
PARKSIDE SUITES
These establishments are upscale in all areas. Accommodations are progressively
more refined and stylish. The physical attributes reflect an obvious enhanced level of
quality throughout. The fundamental hallmarks at this level include an extensive
array of amenities combined with a high degree of hospitality, service, and attention
to detail.
PARKSIDE RESORT
These establishments reflect the characteristics of the ultimate in luxury and
sophistication. Accommodations are first class. The physical attributes are
extraordinary in every manner. The fundamental hallmarks at this level are to
meticulously serve and exceed all guest expectations while maintaining an
impeccable standard of excellence. Many personalized services and amenities
enhance an unmatched level of comfort.
PARKSIDE COLLECTION
These luxury properties are members of an elite group of hotels that exhibit an
exceptionally high degree of service and hospitality. These properties display an
original design, elegant room decor, exceptional dining, and meticulous grounds. The
flawless execution of guest services is the staff's prevailing concern. These superior
properties distinguish themselves with a high level of service and hospitality, as well
as a wide variety of amenities and upscale facilities. A well-integrated design,
stylized room décor, excellent restaurant facilities, and landscaped grounds are all
present. The comfort and convenience of the guest is the staff's prevailing concern.
4
5. PARKSIDE BUSINESS SERVICES
PRESS AND PUBLIC RELATIONS
Influential exposure in trade, business and public media. We have a professional marketing
department and you will be given opportunities and ideas to gain exposure for your hotel through
Parksides Public Relations activities.
STAYPASS
Staypass is a sales program to individual users of hotel accommodations in large and small
businesses and an increasing number of national corporate members companies. Reservations will
be made direct or via Parkside Central Reservation System. Individuals will present their card at
the hotel upon check-in. All Parkside Hotels offer a minimum10% discount off published rate for
holders of the Staypass Card holders.
BROCHURE FULFILLMENT SERVICES
Parkside maintains a supply of your brochure, and are mailed to travelers requested information
through our toll-free reservation center and requesting information from our website at
www.parksidehotels.com Tour brochures are also available to our other offices.
CONSORTIUM BUYING PROGRAM (CBP)
Parkside Consortium Buying Program (CBP) is in constant contact with supplies of goods and
services to the hotel industry. Role is to save members time by relieving them of the time
consuming hob of negotiation and price and service comparisons, and to use Parkside combined
purchasing power to obtain the most favorable terms possible.
TRAVEL GUIDE
Travel guides are published, featuring descriptions of each Parkside property. Each property will
benefit from the display of your property in all Parkside Worldwide. Only Parkside members can be
listed in the Travel Guide, and additional advertising space may be available to enhance your
extensive listing.
CO-OPERATIVE REGIONAL AND NATIONAL ADVERTISING CAMPAIGNS
Hotels may, on an elective basis, participate in advertising programs, through the Parkside
Advertising Program to increase impact and reduce costs. Parkside Getaway Program which
Parkside printed and distributed over 1.8 million flyers to AAA Offices, Travel Agents, Group Tour
Operators, Parkside International Sales Offices and major business corporate offices.
PARKSIDE TECHNICAL SERVICES
Parkside will assist owner and its interior designer in developing a general decorating concept and
theme for the Hotel and its guest rooms, meeting, conferencing and banqueting facilities; lobby
and other public areas; restaurants and bars and offices. This assistance will include the review of
preliminary plans, the development of functional layouts; review and approval of final plans;
designs, color and lighting schemes; specification and selection of carpeting, wall and floor
coverings; specifications and selection of lighting fixtures, fabrics, drapes and curtains, and
specification and selection of paints and other decorating materials, to be reviewed and streamlined
in line with owners overall approved on scheme of things.
5
6. PARKSIDE RESERVATION SYSTEM
PARKSIDE CENTRAL RESERVATION SYSTEM
License is hereby granted the right to participate in the Parkside Central Reservations System
(CRS), during the term of this agreement. Parkside Hotels & Resorts also have reservation offices
around the world that would have representation for each Parkside property. Each property is not
required to purchase any equipment, although a fax machine or a computer for Internet access is
highly recommended. You will benefit from the reservations at your property, available through a
computerized central reservation office. It enables guests to book their complete itinerary with one
phone call. This central toll-free service is a personalized, operator handle calls.
WWW.PARKSIDEHOTELS.COM
www.parksidehotels.com web site is your access to the world. All Parkside Hotels to receive a FREE
web-page with photos for our on-line distribution network, and allow you to update, market and
take reservations from customers on Parksidehotels.com partner sites such as Google, Yahoo
Travel, AOL Travel, Orbitz.com, Travelocity.com, Gotrooms.com, accommodations search engines
and many others.
The website gives you complete control over your contents, rates and availability – 24 hours aday.
Parksidehotels.com is a powerful marketing opportunities to generate reservations.
Parksidehotels.com has partnered with many other front-end destinations, activity and other broad
travel related web-sites to distribute your hotel through multiple channels. We also provide real-
time reservations for sites like Delta.com, Deltavacations.com and others. These types of
partnership are enormous benefits to the hotels on our system.
RESERVATION TECHNOLOGY
Parkside Hotels & Resorts has developed the next generation of reservation services technology
designed to address both the immediate and future needs of the market. The Parkside system is
browser-based which allows our hotels to run any of our applications securely by password via the
internet from anywhere in the world. Employing a SQL database completely redundant hardware
and software, and written in the latest web technology language. Parkside has installed T1 data
line as well as ultra-fast DSL capability insuring that the internet connection and information
exchange is as fast and reliable as possible. Most important to the hotel is the ability to completely
control the information about your hotel in the various distribution systems.
The Parkside system allows the Parkside Hotels to enter descriptive information, room type, rates,
packages and inventory, which can be freely modified and maintained at any time. Parkside is
especially proud of the rate and package to be loaded and maintained.
6
7. Parkside GDS ( Global Distribution System ) program provides hotels with a leading CRS system to
connect your hotel to the world’s major GDS. Your property will be connected to over 600,000
travel agents worldwide, using Sabre, Galileo, Worldspan and Amadeus. Travel agents can view
your inventory to make real-time bookings in the certain knowledge that your hotel information is
accurate and up-to-date.
Your hotel will be featured on over 1,700 of the world’s leading hotel-booking internet websites –
which means that your hotel will be bookable by millions of consumers worldwide.
Your hotel’s website is one of your most important sales tools. It is imperative that the booking
engine reflects the high standards of your website and the property itself. G-rez offers a tailormade
booking engine called G-wiz that works seamlessly with your hotel’s website and provides transient
visitors with the ability to make real-time bookings. This ensures hotels a higher look-to-book ratio
to maximise your revenue.
Parkside Hotels & Resorts operates call centers in the US and Europe to provide phone reservations
to all of our hotels from consumers worldwide.
24 X 7 – Receive bookings from globally situated travel agents 24 x 7.
Connectivity – Connect seamlessly to the four global distribution systems - Sabre, Galileo,
Amadeus and Worldspan.
Market Reach Online - Effective and easy way to market your hotel on the Internet. It is
extensively used by travel agents and travel websites.
Coverage - Gain more exposure to agents and travelers through proactive marketing to
travel agencies, consortia and corporate accounts. Most common booking mechanism for
consortia and negotiated corporate rates.
Expand Coverage - Expand reach to corporate and leisure travelers with special programs
for year-round bookings, and for last-minute reservations.
Online Distribution Strategy – Opening out your inventory to new online distribution
channels is an effective method to capture new market share.
Little maintenance effort required – The information provided to the central reservation
system for your hotel chain or the representation company is copied automatically to the
GDS.
7
8. PARKSIDE DISTRIBUTION SYSTEM
Global Distribution Systems (GDS)
Global Distribution Systems (GDS) are the reservation systems used by travel agents to book their air, hotel
and car reservations. Parkside makes your hotel bookable in the following GDS Systems:
Sabre 50'000 Travel Agency Locations Americas, EMEA, Asia-Pacific
Amadeus 67'000 Travel Agency Locations EMEA, Asia-Pacific, Americas
Galileo 43'000 Travel Agency Locations EMEA, Americas, Asia-Pacifc
Worldspan 16'000 Travel Agency Locations Americas, EMEA, Asia-Pacific
Internet Distribution Systems (IDS)
Internet Distribution Systems (IDS) are online travel agents, travel portals, travel search engines/directories,
online hotel consolidators and airline websites that offer online travel reservation to consumers.
Important: Parkside cannot guarantee inclusion of your property with all IDS listed. It is upon the IDS to decide
which properties they include in their site. However, most of our hotels are listed in the following IDS:
Americas
Expedia USA Online Travel Agent http://www.expedia.com
Expedia Canada Online Travel Agent http://www.expedia.ca
Hotels.com Online Hotel Consolidator http://www.hotels.com
TravelNow.com Online Travel Agent http://www.travelnow.com
turbotrip.com Online Travel Agent http://www.turbotrip.com
tripadvisor.com Online Travel Search Engine/Directory http://www.tripadvisor.com
Hotwire Online Travel Agent http://www.hotwire.com
Orbitz Online Travel Agent http://www.orbitz.com
CheapTickets Travel Online Travel Agent http://www.cheaptickets.com
Lodging.com Online Hotel Consolidator http://www.lodging.com
priceline.com Online Travel Agent http://www.priceline.com
MyTravelGuide Online Travel Search Engine/Directory http://www.mytravelguide.com
Travelocity Online Travel Agent http://www.travelocity.com
Travelocity Canada Online Travel Agent http://www.travelocity.ca
World Choice Travel Online Travel Agent http://www.worldchoicetravel.com
American Express Travel Online Travel Agent http://www.americanexpress-travel.com
HotelsByCity.com Online Hotel Consolidator http://www.hotelsbycity.com
Cheapfares.com Online Travel Agent http://www.cheapfares.com
BestHotel.com Online Hotel Consolidator http://www.besthotel.com
Yahoo! Travel Online Travel Portal http://www.travel.yahoo.com
Yahoo! Travel Canada Online Travel Portal http://ca.travel.yahoo.com
Yahoo! Vjajes Argentina Online Travel Portal http://ar.travel.yahoo.com
Yahoo! Viagens Brasil Online Travel Portal http://br.travel.yahoo.com
Yahoo! Viajes Mexico Online Travel Portal http://mx.travel.yahoo.com
AOL travel Online Travel Portal http://travel.channel.aol.com
Travel.com Online Travel Agent http://www.travel.com
Hotel Hotline Online Hotel Consolidator http://www.hotelhotline.com
Travelweb Online Hotel Consolidator http://www.travelweb.com
HotelLocators Online Hotel Consolidator http://www.hotellocators.com
TravelToday Online Travel Agent http://www.traveltoday.com
Mobil Travel Guide Online Travel Agent http://www.mobiltravelguide.com
TravelHERO.com Online Travel Agent http://www.travelhero.com
reservtravel Online Travel Agent http://www.reservtravel.com
1800USAHotels.com Online Hotel Consolidator http://www.1800usahotels.com
lowestfare.com Online Travel Agent http://www.lowestfare.com
United Airlines Airline http://www.united.com
American Airlines Airline http://www.aa.com
Northwest Airlines Airline http://www.nwa.com
Air Canada Airline http://www.aircanada.ca
OneTravel.com Online Travel Agent http://www.onetravel.com
DisocuntHotels.com Online Travel Agent http://www.discounthotels.com
CheapSeats.com Online Travel Agent http://www.cheapseats.com
GoTrump.com Online Travel Agent http://www.gotrump.com
Hotels-World.com Online Travel Agent hotels-world.com
BestDay.com Online Travel Agent bestday.com
Parkside Hotels & Resorts Parkside Hotels http://www.parksidehotels.com
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9. Europe
Amadeus (Consumer Site) Online Travel Agent http://www.amadeus.net
Expedia UK Online Travel Agent http://www.expedia.co.uk
Expedia Germany Online Travel Agent http://www.expedia.de
Expedia France Online Travel Agent http://www.expedia.fr
Expedia Italy Online Travel Agent http://www.expedia.it
Expedia Netherlands Online Travel Agent http://www.expedia.nl
Hotels.com Spain Online Hotel Consolidator http://espana.hotels.com
Hotels.com Italy Online Hotel Consolidator http://italia.hotels.com
Hotels.com Norway Online Hotel Consolidator http://norge.hotels.com
Hotels.com Sweden Online Hotel Consolidator http://sverige.hotels.com
Hotels.com Denmark Online Hotel Consolidator http://danmark.hotels.com
Hotels.com Finland Online Hotel Consolidator http://finland.hotels.com
Hotels.com Netherlands Online Hotel Consolidator http://nederland.hotels.com
Hotels.com UK Online Hotel Consolidator http://uk.hotels.com
Hotels.com Germany Online Hotel Consolidator http://deutsch.hotels.com
Hotels.com Austria Online Hotel Consolidator http://at.hotels.com
Hotels.com Belgium Online Hotel Consolidator http://be.hotels.com
Hotels.com France Online Hotel Consolidator http://fr.hotels.com
Travelocity UK Online Travel Agent http://www.travelocity.co.uk
reisefeber Norway Online Travel Agent http://www.reisefeber.no
rejseeber Denmark Online Travel Agent http://www.rejsefeber.dk
resfeber Sweden Online Travel Agent http://www.resfeber.se
travelchannel.de Online Travel Agent http://www.travelchannel.de
all-hotels Online Hotel Consolidator http://www.all-hotels.com
Yahoo! Reisen Deutschland Online Travel Portal http://de.travel.yahoo.com
Yahoo! Voyages France Online Travel Portal http://fr.travel.yahoo.com
Yahoo! Viaggi Italia Online Travel Portal http://it.travel.yahoo.com
Yahoo! Viajes Espana Online Travel Portal http://es.travel.yahoo.com
priceline UK Online Travel Agent http://www.priceline.co.uk
Hotel.de Online Hotel Consolidator http://www.hotel.de
Accommodation Search Engine Online Hotel Consolidator http://www.ase.net
ehotel.de Online Hotel Consolidator http://www.ehotel.de
HotelKey.com Online Hotel Consolidator http://www.hotelkey.com
Guide2Hotel.com Online Hotel Consolidator http://www.guide2hotel.com
Horse21 Online Hotel Consolidator http://www.horse21.net
IAPA Travel Club http://www.iapa.com
RoomPlease Online Hotel Consolidator http://www.roomplease.com
RoomBooker Online Hotel Consolidator http://www.roombooker.com
AllRez.com Online Hotel Consolidator http://www.allrez.com
Alitalia Airline alitalia.it
Finnair Airline finnair.com
Austrian Airlines Airline aua.com
TUI Germany Online Travel Agent http://www.tui.de
TUI Hotels Online Hotel Consolidator http://www.tui-hotels.de
Hapagfly Online Travel Agent http://www.hapagfly.com
Opodo UK Online Travel Agent http://www.opodo.co.uk
Opodo France Online Travel Agent http://www.opodo.fr
Opodo Germany Online Travel Agent http://www.opodo.de
Opodo Spain Online Travel Agent http://www.opodo.es
Ventura Italy Online Hotel Consolidator http://www.venturatravel.it
Plus-Hotel.com Online Travel Agent plus-hotel.com
PrimaHotels.com Online Travel Agent primahotels.com
Bookit Online Travel Agent bookit.nl
Direct-Hotels (Place to Stay) Online Travel Agent direct-hotels.co.uk
infotel Online Travel Agent infotel.co.uk
HotelinMinute Online Travel Agent hotelinminute.com
Parkside Hotels & Resorts Parkside Hotels http://www.parksidehotels.co.uk
Parkside Hotels & Resorts Parkside Hotels http://www.parksidehotels.eu
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10. Asia-Pacific
eLong Online Travel Agent http://www.elong.com
tabini Japan Online Travel Agent http://www.tabini.com
Zuji Australia Online Travel Agent http://www.zuji.com.au
Zuji Hong Kong Online Travel Agent http://www.zuji.com.hk/en
Zuji Korea Online Travel Agent http://www.nextour.co.kr
Zuji Singapore Online Travel Agent http://www.zuji.com.sg
Zuji Taiwan Online Travel Agent http://www.zuji.com.tw
Parkside Hotels & Resorts Parkside Hotels http://www.parksidehotels.com
Parkside Distribution Partners
Yahoo! Travel Australia & NZ Online Travel Portal http://au.travel.yahoo.com
Yahoo! Travel Hong Kong Online Travel Portal http://hk.travel.yahoo.com
Yahoo! Travel Japan Online Travel Portal http://travel.yahoo.co.jp
Yahoo! Travel Korea Online Travel Portal http://kr.travel.yahoo.com
Yahoo! Travel Singapore Online Travel Portal http://sg.travel.yahoo.com
priceline Hong Kong Online Travel Agent http://www.priceline.com.hk
priceline Taiwan Online Travel Agent http://www.priceline.com.tw
priceline Singapore Online Travel Agent http://www.priceline.com.sg
HotelSpeedy.com Online Hotel Consolidator http://www.hotelspeedy.com
Travelmall.com Online Travel Agent http://www.travelmall.com
AsiaTravelMart.com Online Travel Agent http://www.asiatravelmart.com
AsiaTravel Online Travel Agent asiatravel.com
Global Res Network Online Travel Agent globalresnetwork.com
Bezurk Online Travel Agent bezurk.com/hotels
Parkside Hotels & Resorts Parkside Hotels http://www.parksidehotels.com
Please note:
Please allow for up to three month for inclusion in some of above listed IDS Systems. While we carefully monitor your
hotel listing, please do contact us should you find your hotel not listed in one of the above IDS systems.
All major Online Travel Agents and Online Hotel Consolidators offer net-rate programs for hotels to participate. Please
contact us for more information if you would like to participate in one of these net-rate programs (require a guaranteed
room allotement and rates to be 30% and more below published rates).
Your Hotel Reservation Yield
Franchised hotel locations have access to all major GDS and ADS channels to increase
visibility to potential guests worldwide. Choose electronic marketing tools and sources
that are best suited to your property location. A variety of Retail and Merchant Model
systems are available through Parkside Hotels & Resorts
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11. MEMBERSHIP FEES & TERMS
FEES
Parkside fees are surprisingly low, during the term of the agreement any extension thereof
commencing with the first month of effective date. Initial license fee that is payable upon executive
of the license agreement is U.S Dollars, if the property is not accepted as Parkside, the total
deposit will be refunded back to the property.
Parkside Hotels & Resorts will charge a continuing royalty. Charge will be imposed with respect to
gross room revenue, hotel restaurant, meeting rooms, functions rooms, gift shop, retail space
rental and other receipts on the Parkside Franchise Program. All terms and conditions are outlined
in the Franchise Agreement.
Said fees shall not be subject to refund, prorating or adjustment in the event of early termination
of this license agreement, whether by election of license, unless otherwise provided hereafter.
Property owner agrees that this is a continuing agreement until terminated as provided for herein
above, and that the owner shall be legally responsible for payment of fees as outlined herein. This
agreement shall be constructed and enforced according to the laws of State of California.
FRANCHISE TERMS
Applicants understand and agree that approval of this application entitles applicant to Franchise of
Parkside Hotels & Resorts. This agreement shall be in effect form the effective date until
terminated by either party as outlined in the franchise agreement. Applicant agrees to continue to
be bound by the terms of this application and agreement for so long as applicant continues to us
either Parkside name or logo, or continues to receive goods or services from Parkside Hotels &
Resorts.
TERMINATION
Parkside may terminate the agreement whenever member fails to meet the standards of operations
and fails to fully cooperate in all facts of the Parkside program, or whenever member breaches any
other clause or condition of this agreement.
NOT TRANSFERABLE
It is understood that this agreement is based solely to the person or firm designated as owner of
the property and that the agreement is personal to the owner. The rights hereunder are not
transferable, and automatically terminate in the event of a sale or transfer of ownership of the
property. At the option of Parkside and upon payment to Parkside of a transfer fee by property,
and/or purchaser, prior to the close of a sale of the property, the agreement will then terminate as
to any liability on the part of the seller of the property and a new agreement will be entered into
with the purchaser to continue the terms of the agreement. Property owner agree to immediately
notify Parkside of any pending changes of ownership.
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12. NOTICES
All notices given by Parkside Hotels & Resorts, under this agreement or otherwise, shall be given to
the owner. Notices to the owner shall constitute notices to each person or entity signing the
application, Any notice given to Parkside under the agreement shall be given in writing to: Parkside
Hotels & Resorts LLC, Attn: Franchise Department, P.O Box 10028, Anaheim, California 92812 USA
or otherwise specified by Parkside Hotels & Resorts LLC.
QUALITY ASSURANCE
QUALITY CONTROL
Parkside means quality and value. Owner understands and agrees that certain standards must be
maintained for the mutual benefits of all membership holders. Each Parkside to furnish and
decorate and facilities in a comfortable and pleasant manner, and to maintain them at all times, in
a clean, orderly and sanitary condition. In order to insure the maintenance or proper standards of
operations, member agrees to submit to once a year inspection, at option of Parkside. It is agreed
that the continuance of this membership shall depend upon passing such inspection. In the event
of an adverse inspection report, the member shall receive a copy of such report, and shall have 90
days from receipt of such copy to correct the report deficiencies and request a re-inspection. If
such deficiencies are not corrected within the 90 days, the member will be subject to immediate
termination by Parkside at its sole discretion.
QUALIFICATIONS
Properties outside/within the United States should be equivalent to AAA, Mobil, AA, RAC rated
standards. If the property is listed in AAA, Mobil, AA, RAC or equivalent then the inspection may be
waived at the option of Parkside. If the property is not listed then an inspection from Parkside may
be scheduled. No minimum rooms are required to be a member of Parkside. Member understands
and agrees that certain standards and qualifications must be maintained for the mutual benefit of
all membership holders.
1. To solicit, cater to and satisfactorily serve all aspects of the traveling public.
2. To fully cooperate with all other members by making reservations at, directing guests to,
accepting advance reservations form, and generally promoting all other PARKSIDE INNS,
HOTELS, RESORTS & SUITES in every possible way.
3. In the event of the member participating in any promotion being operated by Parkside, the
member hereby agrees to abide by the terms and conditions applicable to such promotions.
4. To prominently display in each guest room, and front hall/lobby or near the reception area, in
the members hotel, and current edition of special events brochures, and current applications of
Parkside club cards.
GUEST ROOMS
Parkside will not require properties to maintain any inventories that are not standard in the
industry. Parkside will also not require items in the guest rooms to bear the Parkside logo.
However, properties may purchase at their discretion, logo items for use through they local vendor.
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13. CONSTRUCTION AND UPGRADING
Prior to execution of the Parkside franchise agreement, the applicant shall submit one set of
professionally prepared drawings and outline specifications to Parkside Hotel & Resorts.
INSURANCE
A copy of members property liability insurance shall be furnished immediately upon acceptance as
a franchise hotel.
SIGNAGE
SIGN
Parkside will list the property in the directory, website and any promotional material the name
“Parkside” will follow by the name of the property. Eg.. “Safari Inn” will be listed as “Parkside Safari
Inn”.
The Parkside sign is warm and welcome sign to an extensive market of domestic and international
travelers. Our logo is a primary selling tool for our members and careful attention is given to the
signage for each new members.
Members may obtain signs locally and all signs must meet Parkside Hotels & Resorts approved
specifications and it is recommended that only durable, high quality, energy-efficient products be
used. Since architectural diversity is a trademark of the Parkside chain, the size placement of your
sign must be carefully considered so that your property is easily identified as a Parkside property.
Our professional will assist members to place new signs, fit existing support structure and when
necessary, design modified signage to comply with local ordinances or zoning restrictions. A
Parkside representative can provide an experienced hand to an independent owner.
WEBSITES SLOGANS
www.parksidehotels.com Parkside
www.parksidehotelgroup.com Parkside Hotels & Resorts
www.parksidehotels.eu Parkside International
www.parksidehotel.co.uk Come stay with us
www.parksidehotels.in Come stay at Parkside
www.parksideinns.com Where comfort meets Parkside
www.4parkside.com The world is coming to Parkside
www.parkside.ws Come stay at Parkside
www.staypass.com Parkside Getaway Special
www.stayteam.com Think of a hotel, think Parkside
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14. SERVICE OFFICES: UNITED STATES – UNITED KINGDOM – PHILLIPINES – U.A.E ( UNITED ARAB EMIRATES )
THE WORLD IS COMING TO PARKSIDETM
Parkside Hotels & Resorts will be placed with as many as 5000 internet travel websites AND the 4 major
airline Global Travel Agency System, your reservation flow will increase substantially, allowing the hotels to
select the clients that best suit your hotel, thus have a steady flow of reservations year round. And your hotel
will also be listed with the Parkside Hotels & Resorts real-time reservations at www.Parksidehotels.com
In the past it was nearly impossible to accomplish the task of listing your hotel on the major travel agency
GDS System, as well prohibitively expensive. Now it’s easy and affordable through the Parkside Hotels &
Resorts.
Here’s what Parkside Hotels & Resorts does for you:
1. List your hotel in the Airlines Global Distribution System ( GDS – Apollo / Galileo,
Amadeus, Sabre and Worldspan ), which will place your hotel on the computer screens
of more then 600,000 travel agents and travel planners in travel agencies all around
the world.
2. You’ll also get your hotel listed on as many as 5000 interactive Internet travel
reservations website, enabling more than 100 million individual Internet users to find
your hotel on sites like: Expedia, Travelocity, Lodging.com, Hotwire and Leisure
Planet.
3. You also get Live Reservation Capability, Parkside have created a great website
describing every aspect of your offerings to the traveling public, but to stay
competitive, you need to offer live, real-time reservations and availability.
4. GDS System and out of the main stream advertising markets. But, Parkside created
the solution, through the GDS System a single entry availability update calendar, with
automated allocation, that you, the hotel owner or manager, can access on a daily
basis to maintain your availability on a sold out / available basis. This GDS System
updates all the calendar that feed the GDS System, Travel Agents and Travel Sites
throughout the world simultaneously.
5. Each Parkside Hotel will receive it’s own individual GDS code to be used in the
worldwide distribution.
6. The fees for this kind of global visibility are only small fraction of what it would
normally cost to connect your property to these 4 airline system and thousands of
internet based sites. The reservation fees on the GDS System are based on
performance based. Parkside places you in as many as 5000 of these sites AND into
the worldwide travel agency computer system.
7. Your hotel will also be included in the Parkside website for real-time reservation at
www.Parksidehotels.com to give you additional exposure.
GDS and third party booking fees, as applicable, will be billed on a monthly basis and are due and payable
upon receipt subject to timely corrections made to the billing based upon no-show, cancellations with the
property or early check-outs. Travel Agents Fees may be billed directly to the property by the travel
agencies/internet booking sites via the reservation confirmation ( refer to IATA number and travel agent name
and address thereon) and member shall timely pay said fees directly to the travel agent/booking site
according to the then applicable industry standard.
COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE
PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS
A PARKSIDE COMPANY
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15. ADVANTAGES OF JOINING
PARKSIDE HOTELS & RESORTS
MORE BUSINESS: The great majority of our converted / new hotels are doing better as Parkside
property.
PARKSIDE CENTRAL RESERVATION SYSTEM (CRS): The Parkside CRS System network
with virtually every travel agency and airline reservation system.
LOW MEMBERSHIP FEES: The initial membership fee’s is the lowest in the industry. Based on
number of rooms at your property.
PARKSIDE WEB-SITE: Your hotel will be listed in the Parkside Web-Site www.Parksidehotels.com
A FREE web page for your property with photo for our on-line real time distribution network.
PARKSIDE GDS / IDS PROGRAM ( GLOBAL DISTRIBUTION SYSTEM ): List your hotel
in the GDS Program for worldwide exposure.
MINIMUM ROOMS: No minimum rooms are required to be a member of Parkside Hotels & Resorts.
MEMBERSHIP TERMS: The terms outlined in the franchise agreement
FOOD & BEVERAGE: Support in the food and beverage areas is given to all Parkside members who
want it.
BEST GRAPHICS & SIGNS: Parkside Hotels & Resorts graphics are bright, fresh and very
versatile. A Parkside Hotels & Resorts sign available for your hotel entrance or for your reception or front
office desk.
NO STRUCTURAL CHANGES: Architectural, mechanical and structural changes are never required
to become a member of Parkside Hotels & Resorts.
ADVERTISING SUPPORT: Customized local, National and International advertising for use by
members, at member’s discretion.
PARKSIDE INSPECTIONS: In order to insure the maintenance of proper standard of operations,
members agree to submit to once a year inspection at the option of Parkside Hotels & Resorts.
PARKSIDE HOTELS & RESORTS TRAVEL GUIDE: Parkside Hotels & Resorts Travel Guide
featuring description of each Parkside property worldwide.
COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE
PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS
A PARKSIDE COMPANY
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16. PARKSIDE HOTELS & RESORTS
PARKSIDE GDS PROGRAM
( GLOBAL DISTRIBUTION SYSTEM )
WELCOME TO THE FUTURE OF RESERVATION TECHNOLOGY
We Provide Full Service Global Distribution Representation
Bookings Are Available for YOUR Property NOW
Get your full share of the Reservations
All Major GDS Systems and Internet Travel Sites Represented
GDS Travel Agent Systems Internet Travel System
Sabre ( US, CA, EU ) Parkside Hotels ( 4Parkside.com )
Amadeus ( AU, EU, SA, US ) Travelocity ( Sabre )
Apollo ( US, CA ) Expedia ( WorldSpan )
Galileo ( AU, EU, NZ ) TravelNow ( Sabre )
Abacus ( South East Asia ) Orbitz ( Pegasus )
WorldSpan ( EU, US, Middle East ) AOL Travel ( Sabre )
System One ( US, Canada ) Yahoo Travel ( Sabre )
Pegasus (Online Direct Distribution - ODD) Lodging.com ( Galileo )
Travel.com ( Travelnow )
Travelweb ( Pegasus )
Cheap Tickets ( Pegasus )
Hotels.com ( Sabre )
1,000’s More ( Pegasus )
12 Languages
600,000 + Travel Agents
120 Major Travel Web Sites
1,000’s of smaller Travel Sites
NEW STRATEGIC ALLIANCE
Parkside Hotels & Resorts signs agreement with GDS Representation. The combination of the resources
of the 2 companies brings the highest levels of technology, booking resources and customer service to
levels not experienced before in the leisure hospitality market.
THINK OF A HOTEL, THINK PARKSIDETM
COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE
PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS
A PARKSIDE COMPANY
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