Africa business communities general 062014
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What can we do for you very well? - Communicate to African segmented reach - Create African online traffic to your landing pages - Collect African market opinions - Distribution to African media
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Africa business communities general 062014
- 1. Africa A B Business C Communities Africa Business Communities Bas Vlugt – Marc Stubbé 2 June 2014
- 2. 1. Africa Rising 2. Africa Business Communities 3. ABC and events 4. Market Research in Africa Content
- 4. The economy of most African countries will grow by more than 6% per year for the next 5 years. [The Economist, March 28, 2013]
- 5. 2. Africa Business Communities Member of NABC
- 6. 1. African online segmented reach and traffic 2. Collect African market opinions 3. Distribution to African media 6
- 7. We have
- 8. We can
- 9. Our Coverage, a sample 9 Club d'Affaires Maghreb 8,000 180 LinkedIn Groups with 675,000 members. Lagos Business Club 30,000 Nairobi Business Club 15,000 Africa Business Panel 12,500 panel members Africa CEO Network 10,000 Johannesburg Business Club 17,000 Africa Import Export Trading 30,000 Africa Banking Network 21,000 Africa Press List 7,000 journalists
- 10. Our Wake-up Call 10 - 50 100 150 200 250 300 350 400 1 2 3 4 5 6 Membership Growth at Africa Business Communities ABC with own online community ABC with LinkedIn community We started with our own site, but soon ditched it when we saw the network power of LinkedIn.
- 11. 2 June 2014 Africa Business Club11
- 12. Collaborate with us and grow 12 1. Extend your online reach 2. Improve your conversion Visits Registration Buy 10% 5% 100% Visits Registration Buy 15% 10% 100% ABCMemberbase(600,000) On your own Together with ABC
- 13. Our service to you 13 Grow Your online community & traffic African Traffic & Leads ABC’s Linkedin Members Improve your service & understand your market ABC’s Press List & Groups Market Information Africa Business Panel
- 14. 3. ABC and Events
- 15. CEO networking in Accra 2 June 2014 Presentation name15
- 16. CEO networking 2 June 2014 Presentation name16 Less than 20% is accepted as a member
- 18. Strong need for reliable data on Africa’s development 2 June 2014 Presentation name18 Government statistics does not provide for a real picture Jerven, a professor at Simon Fraser University in Canada: many of the numbers which are circulated in official documents, outside assessments and the media are wrong. “Many economic activities are unrecorded. With much of its economies informal, many African countries have richer citizens than statistics indicate. Shanta Devarajan, Chief Economist for the Africa Region of the World Bank, speaks about the urgent need to address the shortcomings of development statistics...
- 19. 2 June 2014 Presentation name19 What is the alternative?
- 20. Africa Business Panel A joint venture of ABC and MSI-ACI 2 June 2014 Presentation name20