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How to handle Human Diversity !
at the Web? !
Professor Adriana E. MARTIN
PhD in Informatics Science - Master in Software Engineering
GIFIS Research Group, National University of Austral Patagonia (UNPA), Santa Cruz, Southern Patagonia, Argentina
GIISCo Research Group, National University of Comahue (UNComa), Neuquén, Northern Patagonia, Argentina
amartin@uaco.unpa.edu.ar / adrianaelba.martin@gmail.com
!
You can’t just punch in
“Let there be Light”
without writing the code underlying
the user interface functions!
J. P. Rini (1997)
So, what's the problem? Web users are just like humans…
and there are many different areas concerned with what
we called: !
“The Human Side of the Web”!
Web Accessibility promotes
"A Web for All" !
by removing barriers based on standards and
guidelines that help Web sites or products
meet basic requirements...
Web Usability promotes
"A Web site or product easy to Use" !
by targeting to users who use that Web site or product
to study the user’s attitude towards it…
Human-Computer Interaction (HCI) involves
the study, planning and design of the
interaction between people (users)
and computers…
“The Web is more of a Social creation
than a Technical one…” !
Tim Berners-Lee: The Web's Brainchild by UNESCO’s Courier (2000)
User-Centered Design (UCD) works
on the strategy of
positioning users’ needs at the center
of a Web design… !
(also known as Usability Engineering)
!
It seams that we
already have good
proposals, so again: !
what’s the problem? !
Web Accessibility
"A Web for All”
puts the focus on technical aspects
Web Usability
"A Web site or product easy to Use”
puts early focus on identifying users and tasks
possible?! what about the human
interaction aspect?!
representative
users?!content and !
frequency of tests?!
what about considering people
who have disabilities?!
… more than 7 billion people around the word !
As predicted by the National Geographic Magazine - Special Series: 7 Billion (2011)
So, let’s take a second
look to some of these
areas we mentioned
before, and their
proposals…
Web Accessibility
"A Web for All”
puts the focus on technical aspects
Web Usability
"A Web site or product easy to Use”
puts early focus on identifying users and tasks
“An Usable Accessibility”!
Sure… It’s just
over there!
Hi, please could you
guide me to the
checkout?
I bet he’s
pointing…
… and how's the
Client’s test going?
good! just a
couple issues…
How we cope with these issues
within the boundaries of these areas? !
… researchers and practitioners have to leave their
sandboxes and work their fields with a broader view!!
“It’s really about the !
Web User eXperience”!
Mike Paciello of The Paciello Group (2009)
… involves HUMAN logics!!!!
For sure this is a very fast decade and it’s a fact that we need technology to survive,
but mostly it’s a SOCIAL DECADE where
Thanks for your attention!!
Professor Adriana E. MARTIN
amartin@uaco.unpa.edu.ar // adrianaelba.martin@gmail.com
!
… there is no doubt that we need to improve recipes, ergo,
effective and practical solutions to better handle the human
nature of our Web users. !

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ICSEA_Panel_2013_Top Challenging Issues For Software Development_Panelist Adriana MARTIN

  • 1. How to handle Human Diversity ! at the Web? ! Professor Adriana E. MARTIN PhD in Informatics Science - Master in Software Engineering GIFIS Research Group, National University of Austral Patagonia (UNPA), Santa Cruz, Southern Patagonia, Argentina GIISCo Research Group, National University of Comahue (UNComa), Neuquén, Northern Patagonia, Argentina amartin@uaco.unpa.edu.ar / adrianaelba.martin@gmail.com !
  • 2. You can’t just punch in “Let there be Light” without writing the code underlying the user interface functions! J. P. Rini (1997) So, what's the problem? Web users are just like humans… and there are many different areas concerned with what we called: ! “The Human Side of the Web”!
  • 3. Web Accessibility promotes "A Web for All" ! by removing barriers based on standards and guidelines that help Web sites or products meet basic requirements... Web Usability promotes "A Web site or product easy to Use" ! by targeting to users who use that Web site or product to study the user’s attitude towards it… Human-Computer Interaction (HCI) involves the study, planning and design of the interaction between people (users) and computers… “The Web is more of a Social creation than a Technical one…” ! Tim Berners-Lee: The Web's Brainchild by UNESCO’s Courier (2000) User-Centered Design (UCD) works on the strategy of positioning users’ needs at the center of a Web design… ! (also known as Usability Engineering) ! It seams that we already have good proposals, so again: ! what’s the problem? !
  • 4. Web Accessibility "A Web for All” puts the focus on technical aspects Web Usability "A Web site or product easy to Use” puts early focus on identifying users and tasks possible?! what about the human interaction aspect?! representative users?!content and ! frequency of tests?! what about considering people who have disabilities?! … more than 7 billion people around the word ! As predicted by the National Geographic Magazine - Special Series: 7 Billion (2011) So, let’s take a second look to some of these areas we mentioned before, and their proposals…
  • 5. Web Accessibility "A Web for All” puts the focus on technical aspects Web Usability "A Web site or product easy to Use” puts early focus on identifying users and tasks “An Usable Accessibility”! Sure… It’s just over there! Hi, please could you guide me to the checkout? I bet he’s pointing… … and how's the Client’s test going? good! just a couple issues… How we cope with these issues within the boundaries of these areas? !
  • 6. … researchers and practitioners have to leave their sandboxes and work their fields with a broader view!! “It’s really about the ! Web User eXperience”! Mike Paciello of The Paciello Group (2009) … involves HUMAN logics!!!! For sure this is a very fast decade and it’s a fact that we need technology to survive, but mostly it’s a SOCIAL DECADE where
  • 7. Thanks for your attention!! Professor Adriana E. MARTIN amartin@uaco.unpa.edu.ar // adrianaelba.martin@gmail.com ! … there is no doubt that we need to improve recipes, ergo, effective and practical solutions to better handle the human nature of our Web users. !