The document provides information about CIIC & COMR, a leading online survey panel company in China. It details the size and characteristics of their online panel, including over 1.8 million panelists covering 34 Chinese provinces. The panelists provide detailed personal information across demographics, family/social status, and industries. Recruitment began in 2000 and the panel grows by about 1,000 members daily.
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1. CIIC & COMR (中智库玛)
Panel Introduction of CIIC & COMR
June 2009
2. Contents
Panel size and distribution
Panel characteristics
Panel recruitment
Panel maintenance
Company introduction
Contact us
2
3. Sample Size and Distribution
Leading online panels in China – start recruiting from 2000
www.51poll.com the most well-known online survey portal in China, ranking top 100 popular website
in 2006 .
The largest online panel in China- there are 1,803,613 panelists at the end of August 1st,2007
Coverage- covering 34 provinces, major cities and HK area
The most numerous kinds of online panels-including IT professionals, car owners, CEO/chief
executives and large size consumer panel
High creditworthiness-every member of our panel has promised and built an honest record
Sample information-we record 23 types of information, including age, gender, background,
consumption behavior, financial status and social status etc.
The most fast developing online panels-panelists increasing about 1,000 per day on average
3
4. Contents
Panel size and distribution
Panel characteristics
Panel recruitment
Panel maintenance
Company introduction
Contact us
4
5. Panel characteristics introduction
Personal info Family info Social status
Gender Family monthly income Work Status
Age Family size Industries
location computer owner Position
Monthly income Automobile owner Years on working
Marriage status House owner
Education
5
9. Personal Information-marital status
Divorce/coh
abit
10%
Married
35%
Martial Status Percentage Quantity
Married 35.00% 568,075
Unmarried 55.00% 892,690
Divorce/Cohabit 10.00% 162,307
Total 100.00% 1,623,073
Unmarried
55%
9
10. Personal information– Education Level
Primary sch 1. 90%
Education Level Percentage Quantity
Primary school 1.90% 31,502
Junior school 3. 50%
Junior school 3.50% 56,711
15. 40%
High school High school 15.40% 250,585
College 34. 20% College 34.20% 554,863
39. 80%
University 39.80% 646,667
University
Master 4.30% 69,157
Master 4. 30%
Phd & higher 0.80% 13,000
0. 80%
PHD & higher Total 100.00% 1,623,073
0. 00% 5. 00% 10. 00% 15. 00% 20. 00% 25. 00% 30. 00% 35. 00% 40. 00%
10
13. Family Information-Family Size
4 persons 1-2 person
or above 22%
25%
Family Size Percentage Quantity
3 persons
1-2 persons 22.30% 361,838
53% 3 persons 52.80% 857,478
4 & above 24.90% 403,757
Total 100.00% 1,623,073
13
14. Family information- computer owner
two or
above
2%
None
36%
one
computer
62% Type Percentage Quantity
None 35.60% 577,814
One 62.30% 1,011,174
Two Or Above 2.10% 34,085
Total 100.00% 1,623,073
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15. Family Information- Automobile owner
Yes
5%
No
95%
Type Percentage Quantity
No 94.80% 1,538,673
Yes 5.20% 84,400
Total 100.00% 1,623,073
15
16. Family Information – House owner
renting
15%
assistant
house buying
19% house
66%
Type Percentage Quantity
Buying house 65.70% 1,066,359
Assistant house 19.40% 314,876
renting 14.90% 241,838
Total 100.00% 1,623,073
16
17. Social status-work status
Not working 21%
Temporarily free 9. 90%
Full time work 51. 50%
Part time Work 4%
full time personal business 4. 50%
Housewife 8. 10%
Retire 1%
0% 10% 20% 30% 40% 50% 60%
Type Percentage Quantity
Not working 21.00% 340,845
Temporary free 9.90% 160,186
Full time work 51.50% 835,882
Part-time 4.00% 65,340
Full time personal business 4.50% 73,178
housewife 8.10% 131,469
retire 1.00% 15,487
Total 100.00% 1,623,073
17
32. Contents
Panel size and distribution
Panel characteristics
Panel recruitment
Panel maintenance
Company introduction
Contact us
32
33. Panel Recruitment- Channel
Recruitment channels:
Traditional channels
Traditional media-company magazine weekly
TV finance programs
Investigation handbill
Club
Online channel
Portal website
Searching portal website advertisement www.google.com, www.baidu.com
Self-own panel recruitment website – www.51poll.com , www.rapidoo.com
Set up online investigation alliance
Cooperation organization
China broadband user
100,000 employees recommended by CIIC group to foreign companies
Research International china and some other marketing analysis institutions
33
34. Panel Recruitment- Procedure
Step 1: Invite internet users to our panel website
Step 2: New visitor register by themselves
Step 3: Identify the authenticity of member’s information
Step 4: Send out member register email and money points
Step 5: Members can enjoy our survey
Step6: Review some of new members by calling them randomly and
periodically
34
35. Panel maintenance
We do the maintenance periodically:
Money points/gift exchange
Further identity authenticity of new members
Lottery monthly
Provide consulting service to our member
Online Member Club activities
Cancel the membership
35
36. Contents
Panel size and distribution
Panel characteristics
Panel recruitment
Panel maintenance
Company introduction
Contact us
36
37. Company introduction
Company Profile CIIC-COMR is a leading online research corporation in China . We
boast the largest online panels in China , the leading research software applications and
interactive research solutions for domestic and global online research projects.
CIIC-COMR is merged from 2 companies that specialized in research application
development and database marketing services respectively.
CIIC-COMR China International Intellectech Corporation (CIIC) was founded in June
1987. Under the direct administration of the State Council, it is a leading state-owned
enterprise featuring unique operations in techno intellectual service trade. Funded solely
by the State Council, Beijing based CIIC has a registered capital of RMB 50 million and
all its external business is guaranteed by the Bank of China. Since 1994, it has been
among the top ten of the country's 955 foreign-economic-related companies. COMR is a
new organization formed in May 2001, a leading supplier of interactive marketing
technology platforms. every consultant in our company is such professional with more
than 8 years market analysis experience. COMR is committed to creating efficient and
effective web-based marketing solutions for clients.
For more: http://www.comr.com.cn ; http://www.51poll.com
37
38. Contents
Panel size and distribution
Panel characteristics
Panel recruitment
Panel maintenance
Company introduction
Contact us
38
39. Contact us
For more information on CIIC& COMR, please contact the office that serves you area:
Address : 21/F, 922 Hengshan Road, Jianhui Building, Shanghai, China
Zip : 200030
Tel :(021)64076088 (021)54594545-6539
Fax :(021)64076088
Client Service : Mengqb@comr.com.cn
Tech Support: support@comr.com.cn
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