Pandia Presentation 2008

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The document summarizes the history and operations of Pandia, a Norwegian website focused on internet searching and search engine resources. It was founded in 1998 by Susanne and Per Koch to be an all-in-one collection of search engines and directories. Over time it expanded its offerings and grew to receive over 800,000 page views per month and over 9,000 newsletter subscribers. Pandia is run part-time by Susanne and Per in addition to their full-time jobs in education and research.

Technology Design

Pandia
Search
Central
Susanne and Per Koch
Oslo, Norway
NOLUG Feb 25 2008
www.pandia.com

Edderkoppen
• The Norwegian Minister of
Education, Research and Church
Affairs, Gudmund Hernes,
establishes the magazine Schola in
1993
• Per Koch becomes part of the
editorial board and starts the
column Edderkoppen (The Spider)
• Per also initiates a Web version of
Schola

Schola closed down
• Schola was closed down by
Parliament in 1997
• Per and Susanne decided to
build a new web site on
Internet Searching in 1998,
partly based on the
experience gained from
Edderkoppen

Pandia established
December 1998
• Pandia is established as a all-in-one link
collection for Internet search resources
• The name Pandia, after the Greek goddess
of light and illumanation, was chosen as it
was short and snappy and because the .com
domain was available

• Leonardo da Vinci’s Lady with an Ermine

Pandia expands
• 1998: All-in-one collection for search
engines and directories
• 1999: Goalgetter Web Search tutorial
• 1999: Web Directory (ODP)
• 2000: Pandia Metasearch Engine
• 2000: Pandia People Search
• 2000: Pandia Radio Search

2001 - 2003
• 2001: Syntax Q-cards
• 2001: Pandia Search Engine Optimization
• 2001: Email newsletter
• 2001: Newsﬁnder
• 2002: Pandia Kids & Teens
• 2003: Search engine marketing tutorial

2004 - 2008
• 2005: Search Engine Detective, collection of
search engine oriented sites and blogs
• 2005: Using Wordpress for search engine
news blog
• 2006: Top 5 series
• 2006: Web Search Trends
• 2007: Search in Search - vertical search

Pandia anno 2008
• 10,000 daily visitors
• 800,000 page views per month
• 3200 subscribers to web feed
• 9000 subscribers to the Pandia Post
newsletter
• Approx 140,000 inbound links

Who are we?
• Susanne and Per have full daytime
jobs.
• Susanne is a learning technology
adviser at the University of
Oslo
• Per is Director of Analysis and
Strategic Development at the
Research Council of Norway

Pandia’s corporate headquarters,
Oslo, Norway

How do we cope?
• It didn’t happen overnight
• Weekend sessions
• Continuous news surveillance
• Go to search engine marketing conferences
• Holiday sessions

Essential Pandia Pages
• Search Engine News
• All-in-one collection of search tools
• Collection of search oriented sites and
resources
• Web search tutorial
• Search engine marketing tutorial
• Newsﬁnder

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Pandia Presentation 2008

1. Pandia Search Central Susanne and Per Koch Oslo, Norway NOLUG Feb 25 2008 www.pandia.com

2. The history of Pandia

3. Edderkoppen • The Norwegian Minister of Education, Research and Church Affairs, Gudmund Hernes, establishes the magazine Schola in 1993 • Per Koch becomes part of the editorial board and starts the column Edderkoppen (The Spider) • Per also initiates a Web version of Schola

5. Schola closed down • Schola was closed down by Parliament in 1997 • Per and Susanne decided to build a new web site on Internet Searching in 1998, partly based on the experience gained from Edderkoppen

6. Pandia established December 1998 • Pandia is established as a all-in-one link collection for Internet search resources • The name Pandia, after the Greek goddess of light and illumanation, was chosen as it was short and snappy and because the .com domain was available

7. • Leonardo da Vinci’s Lady with an Ermine

8. Pandia expands • 1998: All-in-one collection for search engines and directories • 1999: Goalgetter Web Search tutorial • 1999: Web Directory (ODP) • 2000: Pandia Metasearch Engine • 2000: Pandia People Search • 2000: Pandia Radio Search

9. 2001 - 2003 • 2001: Syntax Q-cards • 2001: Pandia Search Engine Optimization • 2001: Email newsletter • 2001: Newsﬁnder • 2002: Pandia Kids & Teens • 2003: Search engine marketing tutorial

10. 2004 - 2008 • 2005: Search Engine Detective, collection of search engine oriented sites and blogs • 2005: Using Wordpress for search engine news blog • 2006: Top 5 series • 2006: Web Search Trends • 2007: Search in Search - vertical search

11. Panda today

12. Pandia anno 2008 • 10,000 daily visitors • 800,000 page views per month • 3200 subscribers to web feed • 9000 subscribers to the Pandia Post newsletter • Approx 140,000 inbound links

13. Who are we? • Susanne and Per have full daytime jobs. • Susanne is a learning technology adviser at the University of Oslo • Per is Director of Analysis and Strategic Development at the Research Council of Norway

14. Pandia’s corporate headquarters, Oslo, Norway

15. How do we cope? • It didn’t happen overnight • Weekend sessions • Continuous news surveillance • Go to search engine marketing conferences • Holiday sessions

16. Essential Pandia Pages • Search Engine News • All-in-one collection of search tools • Collection of search oriented sites and resources • Web search tutorial • Search engine marketing tutorial • Newsﬁnder

Pandia Presentation 2008

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