Pan Parag is considering entering the Singapore tobacco market. It analyzes several market entry options including exports, licensing, strategic alliances, joint ventures, and a wholly owned subsidiary. The recommendation is to first open a sales office to familiarize Singaporeans with Pan Parag's products. Once familiar, Pan Parag should enter by establishing a wholly owned subsidiary through a greenfield venture, requiring full upfront investment but retaining full control. It should promote the product incrementally through free samples, retail displays, word-of-mouth, and unique packaging given advertising restrictions. Initial promotion should target areas with higher concentrations.
Pan Masala Sada, Meetha & Zarda - Market Survey cum Detailed Techno Economic ...Ajjay Kumar Gupta
Pan Masala is a balanced mixture of betel leaf with lime, areca nut, clove, cardamom, mint, tobacco, essence and other ingredients. It is an agricultural product with herbal properties, also available in hygienic pack and pouches. It acts as a mouth freshener and unlike other Western synthetic pan masala made with chemical and petroleum ingredients, the Indian pan masala is safe. But excessive use may have adverse effect. The ingredients in pan masala vary widely, depending on personal taste and region. One version of pan masala, guthka, includes tobacco, which may be flavored or treated with various additives. As a result, sales are restricted or banned in some regions, and there is some confusion about pan masala, with some people dismissing all mixtures as unhealthy, while others distinguish between those with tobacco and without it. Available in brands in India like 'Raj Darbar', 'Paan Bahar', 'Goga', 'Rajnigandha', 'Tulsi', the paan masala is consumed by all age groups and social classes. The active chemical compounds of betel nut are alkaloids called arecaine and arecoline, arecaidine, arecolidine, guracine (guacine), guvacoline, etc. which is comparable to nicotine due to their stimulating and mildly intoxicating characteristics. The culture of paan eating rose to the zenith in North India as a mark of cultural custom and sophistication, especially in Lucknow and the North-east. In most of the Hindu religious traditions, the raw areca nut along with the betel leaf is offered to the deity as an offering.
This is a project report of the demand and supply of coffee in India and around the world. Factors affecting the supply and demand. And a case study on Starbucks.
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
Pan Masala Sada, Meetha & Zarda - Market Survey cum Detailed Techno Economic ...Ajjay Kumar Gupta
Pan Masala is a balanced mixture of betel leaf with lime, areca nut, clove, cardamom, mint, tobacco, essence and other ingredients. It is an agricultural product with herbal properties, also available in hygienic pack and pouches. It acts as a mouth freshener and unlike other Western synthetic pan masala made with chemical and petroleum ingredients, the Indian pan masala is safe. But excessive use may have adverse effect. The ingredients in pan masala vary widely, depending on personal taste and region. One version of pan masala, guthka, includes tobacco, which may be flavored or treated with various additives. As a result, sales are restricted or banned in some regions, and there is some confusion about pan masala, with some people dismissing all mixtures as unhealthy, while others distinguish between those with tobacco and without it. Available in brands in India like 'Raj Darbar', 'Paan Bahar', 'Goga', 'Rajnigandha', 'Tulsi', the paan masala is consumed by all age groups and social classes. The active chemical compounds of betel nut are alkaloids called arecaine and arecoline, arecaidine, arecolidine, guracine (guacine), guvacoline, etc. which is comparable to nicotine due to their stimulating and mildly intoxicating characteristics. The culture of paan eating rose to the zenith in North India as a mark of cultural custom and sophistication, especially in Lucknow and the North-east. In most of the Hindu religious traditions, the raw areca nut along with the betel leaf is offered to the deity as an offering.
This is a project report of the demand and supply of coffee in India and around the world. Factors affecting the supply and demand. And a case study on Starbucks.
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
This slide is all about soft drinks sector in India.How pepsico,cocacola & Pearlagro doing there business in India.Also their market share,product range,brand competence etc.
INTRODUCTION
INDIAN TEA INDUSTRY
MAJOR PLAYERS IN TEA INDUSTRY
STRATEGIC ANALYSIS OR INDUSTRIAL ANALYSIS
DISTRIBUTION CHANNEL
ANALYSIS OF TEA INDUSTRY
FUTURE SCOPE
Crédit Agricole's Innovation Challenge: 4th year business case in partnership with the bank Crédit Agricole at the EDHEC Business School (Nice, France) E-Business E-Commerce speciality.
This slide is all about soft drinks sector in India.How pepsico,cocacola & Pearlagro doing there business in India.Also their market share,product range,brand competence etc.
INTRODUCTION
INDIAN TEA INDUSTRY
MAJOR PLAYERS IN TEA INDUSTRY
STRATEGIC ANALYSIS OR INDUSTRIAL ANALYSIS
DISTRIBUTION CHANNEL
ANALYSIS OF TEA INDUSTRY
FUTURE SCOPE
Crédit Agricole's Innovation Challenge: 4th year business case in partnership with the bank Crédit Agricole at the EDHEC Business School (Nice, France) E-Business E-Commerce speciality.
Key Takeaways from The Sales Development Playbook, part 1 and part 2WhereDat
Key takeaways, section-by-section from the Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales
In The Sales Development Playbook, author Trish Bertuzzi shares 3 decades experience on building pipeline and speeding up growth.
In this takeaway:
Part 1 - Strategy
Part 2 - Specilaization
• Introductory meetings and generating qualified opportunities, which one?
• Pursuing qualified opportunities using the PACT method
• When is to build an in-house sales development team?
• Deciding between inbound and outbound marketing
• Gaining clarity of your ICP (ideal customer profile)
• When to separate inbound SDRs and outbound SDRs into separate roles
• Why you should consider a research role
Addressing the need for changes to the current marketing strategy of Nestlé L...Marian Amanda Perera
This report addresses the need for changes to the current marketing strategy of Nestlé Lanka and to become more competitive in the industry.
The existing market segments were identified demographically and geographically, where the target markets are separated by different age groups and income levels of consumers. Nestle has taken a step ahead of its rivals by introducing the ready to drink pack of beverages to position themselves in the market more strategically. The challenges are identified in positioning these products in different geographical locations and in extreme weather conditions. The current buying behaviour is critically analysed to predict the possible future changes and as a result the rising health concerns and other environmental factors are identified.
Nestlé Lanka’s product mix is mapped against the product life cycle with the intention of identifying the current business volumes and changes required in order to retain in the market. Products like Milkmaid and Maggi Noodles are claimed as cash generators whereas Maggi Coconut milk and Nespray needed more investment to extend their product life. Present customer experience during the sales process and the promotional techniques used is also identified. Nestlé Lanka is sticking to the traditional advertising methods and not taking the changes in the consumer mind set is highlighted as weaknesses from marketing point of view.
For each of the issues mentioned in the report are given recommendations by critically analysing the current market status and the level of competition. Ways to improve the future market share after scrutinizing the resource capabilities are proposed in addition to the measures need to be taken to match changes in buying behaviour. Innovations in products, growth strategies and solutions like Maggi coconut liquid milk instead of coconut milk powder are suggested to attain higher volumes in market segments. A timely and appropriate digital marketing plan is proposed to reach the next level in the industry by adapting to technological developments and embracing social media to reach substantial consumers.
The report concludes by mentioning the expected outcomes in the future with the recommendations and setting up a goal where Nestlé Lanka will be a 50 billion Sri Lankan Rupees (LKR) worth company by 2018.
Primary and Secondary Market Research to gather data and Statistical analysis using Marketing Research techniques like Anova, Regression, T-Test, Z-Test to determine the optimum strategy
An Exploratory Study on Customer Preferences towards Pathanjali Ayurvedic Pro...Dr. Amarjeet Singh
FMCG market in India is facing tight competition from
the both domestic and international players. The awareness
towards the health related issues have given way for the
herbal and ayurvedic products in the same time. Ayurveda
is making way a big move into the air tight area of FMCG
and paving way towards success. A brand’s reputation is the
most valuable asset. In this digital era, and cluttered market
space where brands are jostling for visibility, their
reputation and credibility is what will set them apart.
Pathanjali the brand which is making big sales in the short
span with claiming the products are chemical free and herbal
and natural. Though Pathanjali, focis is on traditional food
products, soaps and toiletries it has diversified into the other
categories as well to grab the market. For example, Nestle’s
withdrawl of Maggie from the market when the instant
noodles had the harmful chemicals in the product, Pathanjali
used this opportunity to enter into the non- traditional
produce instatnt noodles though it mainly focus on the
traditional soaps and toiletries and FMCG products. The
FMCG market is so saturated and ruled by the gaints ,
Market entry of new brand is so difficult , pathanjali is
able to embrace the waves of swadeshi to sustain in the
market being the market challenger. This paper attempts to
explore how Pathanjali has been successful in this tight
competition and what made customers to accept Pathanjali.
The exploratory study is conducted to analyse the Customers
preferences towards ayurvedic and herbal products
especially the brand pathanjali.
For a live project, we did market research via primary and secondary sources and formulated GO-TO-MARKET-STRATEGY for Menstrual Cups in Delhi NCR region.
This presentation precisely talks about market attractiveness, customer persona, financial aspects, taboos & myths, segmentation-positioning-targeting (STP) and GTM for menstrual cups under Sanitary and Hygiene industry.
This is a generic overview of the study and for further in-depth interview you may contact.
A study on customer perceptions of leading deodorant brands in kolkataRupai Bhadra
FMCG industry, especially in deodorant sector there has been severe competition among the MNCs, national and local players. The deodorant can be divided into three customer segments: Female, Male and Teenager. In this scenario, it is very important for marketers to know the consumer behavior with respect to deodorant, which will be very useful in adopting suitable strategies. This research paper attempts to analyze the brand loyalty, satisfaction, awareness, and switching behavior of consumers regarding deodorants.
It also examines the factors influencing brand choices. As they say, brand name hardly matters when it comes to deodorant, but consumers are becoming more brands loyal with these products. Since, a deodorant product comes under personal care products division, consumers has taken it as significant part of their life. Those brands, with which a consumer can connect their self, are the most preferred brand.
India Snacks Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Oppo...IMARC Group
The Indian snacks market size reached INR 38,603 Crore in 2022. Looking forward, IMARC Group expects the market to reach INR 70,731 Crore by 2028, exhibiting a growth rate (CAGR) of 10.4% during 2023-2028.
More Info:- https://www.imarcgroup.com/india-snacks-market
By 2030, it is anticipated that the Singapore Nutrition and Supplements market will reach a value of $xx Mn from $458 Mn in 2022, growing at a CAGR of xx% during 2022-2030. The market is primarily dominated by local players such as Eu Yan Sang International, Bio-Life Science Group, and Blackmores.
To get a detailed report, contact us at - info@insights10.com
A detailed report on the brand Scotch & Soda for college research project on various subject implementations of Marketing, Retail, Fashion, Communication, Design, and Business.
Also, this report is solely based on personal research and doesn't disclose any relevant company-based private information.
Similar to Pan Parag Market Entry - Singapore (20)
S P JAIN HOSTS THE 3RD EDITION OF ANNUAL HR CONCLAVE 2013 IN DUBAIPrajakta Talathi
The article describes the synopsis of the Annual HR Conclave hosted by SP Jain School of Global Management.
There were 2 panel discussions:
Panel Discussion 1 – ‘Innovation, the differentiator in engaging talent’
Panel Discussion 2 – ‘Strategies for motivating and retaining talent’
THE AMAZING RACE – GETTING TO KNOW SINGAPORE IN A DYNAMIC STYLEPrajakta Talathi
An article written by me for SP Jain School of Global Management website published at the link: http://www.spjain.org/The-Amazing-Race-Getting-to-know-Singapore-in-a-dynamic-style.aspx
Mc Donald's: DELIVERING CUSTOMER EXPERIENCE.
This report consists of various analysis frameworks / models used to analyse the customer experience at Mc Donald's.
STARBUCKS: DELIVERING CUSTOMER EXPERIENCE.
This report consists of various analysis frameworks / models used to analyse the customer experience at Starbucks.
Product Marketing and Management for Fair and Lovely Max FairnessPrajakta Talathi
This assignment report analyses the market issues for the Brand Product – Fair and Lovely Max Fairness using different Marketing Tools and Techniques. It also suggests a Marketing Plan and a Marketing Strategy for F&L Max Fairness.
Comprehensive Learning Note comprising of:
Performance Analysis
Past Decisions and Implications
Comparison of Key Metrics
Trends and Scenarios
Indicators (Lead and Lag)
Learning Experience
Advertising and Communication Strategy for Indian Women to generate desire to buy Chevrolet Volt. Presentation discusses the target audience, mood board and communication strategy.
Integrated Marketing Concepts for the Coca Cola Ad. The ad (Uploaded at the link: https://youtu.be/9ixBdSPAI4s) was created as an improvisation of Coca Cola ad (Uploaded at the link: https://youtu.be/zlA9tXYxD8g). Analysis of new improvised ads using the parameters such as product, objectives, target audience, advertising strategy, ads description, mood board, etc.
Retail strategy for Global brand of authentic Italian food and recipes. Analysed and observed Eataly outlet at Dubai Mall. Recommended strategies for customer attraction and retention.
Social landscape of Kingdom Saudi Arabia:
Demography, Key Indices, Income Distribution, Education, Healthcare, Culture, Nitaqat, Religion, Culture Tips, Labour, Kafala, Hafiz, Social Welfare, Corporate Social Responsibility (CSR), Outlook
This presentation contains the following for Eileen Fisher, Retail Fashion Brand:
Problem Statement
Decisions to be Made
Company Introduction
POP and POD
Competitive Advantage
Brand Elements
Re-positioning Strategy
Keller Model
ART GALLERY DISPLAY SYSTEM.
Art Gallery Display Systems is a complete range of components required by an artist or the owner of the artwork to display it.
Leading Brands
Why are these Brands the Leading Brands?
KANO’S MODEL
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
What is the TDS Return Filing Due Date for FY 2024-25.pdf
Pan Parag Market Entry - Singapore
1. PAN PARAG
MARKET ENTRY STRATEGY – SINGAPORE
GLOBAL BUSINESS ENVIRONMENT-1
GROUP-4:
ANKIT MALHOTRA CMM021
AVINASH SINGH CMM023
KRISHNAMURTHY SRIPATHY GLSCM046
PRAJAKTA TALATHI CMM031
RICHA SINGH CMM033
2. Table of Contents
Pan Parag – Brief Overview.....................................................................................................................3
Reason for Success of Pan Parag in India................................................................................................4
Critical Success Factor for Smokeless Tobacco in Industry:....................................................................4
Tobacco Industry in Singapore................................................................................................................5
Market Data........................................................................................................................................5
Legislation...........................................................................................................................................7
Advertising and Sponsorship ..................................................................................................................8
Media..................................................................................................................................................8
Retail Point-of-Sale .............................................................................................................................8
Sponsorship of Sports/Music Events ..................................................................................................8
Distribution of tobacco branded gifts (e.g. cigarette branded lighters, pens, etc.) ...........................8
Market Entry Options in Singapore ........................................................................................................9
Exports ................................................................................................................................................9
Licensing and Franchisee ....................................................................................................................9
Strategic Alliance: ...............................................................................................................................9
Joint Venture:....................................................................................................................................10
Wholly Owned subsidiary: ................................................................................................................10
Recommendations................................................................................................................................11
3. Pan Parag – Brief Overview
Pan Parag is an Indian mouth freshener. It was launched in the year 1973 by M.M.Kothari. It is a kind
of Pan Masala whose ingredients are Betel Nuts, Cardamom, Lime, Catechu and Natural perfumes. It
keeps your mouth fresh like any mint and it is highly addictive. It was initially launched in big tin
packets. But later became a huge hit when launched in smaller pouches (sachets) which were much
cheaper and lesser in quantity compared to the first launched big tin packets. +`It is available in re1,
re 1.5, re2, re3, re5 and re10 packets. It has several products and product types depending on the
customer segmentation which are
1. 2000 Pan Masala
2. Pan Parag Strong
3. Pan Parag Supreme
4. Pan Parag Premium
5. Pan Parag Extra Plus
6. Parag 9000 (Pam Masala)
7. Pan Parag Powder with Saffron
Pan Parag is the first branded product in the category of Pan Masala. It was the only pan masala
brand that was marketed in the TV. There was a huge demand for Pan Parag and the demand kept
increasing and so they had to automate the sachet packing plant to meet the demand in 1985. In
order to meet the demand they have also started giving franchisee to various organizations. They
received FMCG award of the year for 2003 and 2004.
4. Reason for Success of Pan Parag in India
As discussed, Pan Parag is the first branded Pan Masala in the Indian market. It used to come in tins
because of which it was not able to attract the lower income market which was its target customer.
But in 1985 when it was released in small sachets, it attracted a lot of customers because of its
cheap pricing of sachets which range from 1 rupee to 10 rupees which is 2 cents of a Singapore
dollar. As most of Indians have a habit of using Pan Masala after having meal, it was used by almost
by every Pan user in India. As it began to build a brand, it was used in marriages and all the places
which had a social gathering followed by either lunch or dinner. As a result of it, its market grew
huge and Pan Parag began to grow huge in India. There was also no competitor for this product in
industry till late 1980 s and as Pan Parag was the biggest established brand in this market and it had
the best technology in production, no competitor was able to surpass Pan Parag. It is able to offer at
least 100% dividend from the year 2004 because of its profits. The Pan Masala market in India is
assumed to be of the size 3 billion Singapore dollars.
Critical Success Factor for Smokeless Tobacco in Industry:
1. Price – Smokeless tobacco is the cheapest form of tobacco
2. Youth and low class – The price and variety makes smokeless tobacco very popular
3. Substitute – To quit smoking people take resort of this as a substitute
4. Nicotine effect – Nicotine takes 10 seconds to reach brain, therefore pumps up the blood
levels and the person feels fresh and active
5. Addiction – As and how people experience the effects of Nicotine they get used to the high
blood rush and once the effect diminishes, they have more nicotine intakes. This daily intake
of nicotine turns into addiction
6. Loyalty – Customers are loyal and it is not easy for them to quit the habit due to lack of will
power, group dynamics, etc. The percentages of users who made a quit attempt in the past
year was very low in Bangladesh (29%), India (35%) and Thailand (22%)
7. Awareness – Lack of public awareness and incomplete knowledge about the harmful effects
of smokeless tobacco
8. Misinformation – Many people use it to cleanse teeth, as a breath freshener, for toothache,
to relieve gastric disturbances, to ease abdominal pain to relieve stress and even as an
antidote for morning sickness
9. Variety – Available in various flavors like chocolate, pan masala, variants of hukka, cigar, etc.
10. Group dynamics – a friend will ask or force other friend to taste or consume
11. Availability – Easily available and available in bulk volumes
12. Psychological effect – Mild stimulant and relaxation effects, making it appealing to students,
shift workers, and other people who may have trouble staying awake sometimes
5. Tobacco Industry in Singapore
Market Data
Table 1: Sales of Tobacco by Category: Volume 2007-2012
Source: (Euromonitor International, 2013)
Table 2: Sales of Tobacco by Category: Value 2007-2012
Source: (Euromonitor International, 2013)
Table 3: Sales of Tobacco by Category: % Volume Growth 2007-2012
Source: (Euromonitor International, 2013)
Table 4: Sales of Tobacco by Category: % Value Growth 2007-2012
Source: (Euromonitor International, 2013)
6. Table 5: Forecast Sales of Tobacco by Category: Volume 2007-2012
Source: (Euromonitor International, 2013)
Table 6: Forecast Sales of Tobacco by Category: Value 2007-2012
Source: (Euromonitor International, 2013)
Table 7: Forecast Sales of Tobacco by Category: % Volume Growth 2007-2012
Source: (Euromonitor International, 2013)
Table 8: Forecast Sales of Tobacco by Category: % Value Growth 2007-2012
Source: (Euromonitor International, 2013)
7. Legislation
Singapore is well known for having one of the world’s strongest tobacco control legislative
frameworks, backed by substantial government efforts towards enforcement and penalties.
Leadership of tobacco control in Singapore lies with the Ministry of Health. Singapore’s national policy
on tobacco control was introduced in 1986 and it identified public education, legislation, taxation,
collaboration between various commercial and non-commercial sectors and community participation
as key elements for its effective implementation. These elements were established in a number of
measures including the total prohibition of the advertising and promotion of tobacco products, as well
as strict regulations regarding the packaging of tobacco products. As an indication of how strict the
tobacco control legislation in Singapore is, inbound passengers receive no duty free tobacco allowance
upon landing at Singapore airport.
On 29 December 2003, Singapore signed the World Health Organization’s global tobacco control
treaty, the Framework Convention for Tobacco Control (FCTC), and ratified the treaty on 14 May 2004.
This committed the Government of Singapore to putting into effect a comprehensive set of legislative,
economic and social measures which are intended to promote and protect public health against the
adverse effects of tobacco.
Although the FCTC treaty is not legally binding, the Singaporean Government is expected to legislate
some of the policies suggested in the treaty over the forecast period. By 1 March 2013, one of the
specific laws which will come into force is the removal of misleading terms such as “mild” or “light”
from cigarette branding and packaging, as these terms may be misconstrued by smokers who may
believe them to be healthier alternatives. This may have an adverse impact on sales of mid tar
cigarettes, low tar cigarettes and ultra low tar cigarettes during the forecast period.
The launch of the Blue Ribbon initiative by Health Promotion Board (HPB) in March 2012 made
Singapore the first regional country to adopt the active tobacco control programme on a nationwide
scale. With their efforts towards creating a smoke-free environment, several markets and food centers
were awarded the Blue Ribbon with their removal of the designated smoking zones voluntarily. In a
bid to achieve a smoke-free environment, HPB will continue to collaborate with more hawker centers
and coffee shops. In addition, there are HPB ambassadors handing out Blue Ribbon and “I Quit”
brochures to promote a smoke-free lifestyle. There is also a peer-led Youth Advolution for Health
(YAH) Programme from the HPB’s Health Ambassador Network which expanded its volunteer base to
450 members. Reaching out to around 150,000 youths annually, YAH volunteers aim to encourage
them to lead healthy and smoke-free lifestyles.
Anti-smoking legislation is likely to become stricter in Singapore over the forecast period as the
government continues to penalize those who fail to obey the law, further focusing its efforts on
reducing smoking prevalence on the one hand and curbing contraband in order to maintain and
protect its revenues on the other.
8. Advertising and Sponsorship
Media
Television, Radio, Billboards, Consumer Press, Trade Press, Cinema, etc.
In Singapore there was a complete prohibition on media advertising for tobacco products since 1970.
Singapore boasts one of the most comprehensive bans on cigarette advertising in Asia. All advertising
and promotion of smoking, cigarettes and tobacco-related products is prohibited in Singapore under
the Smoking (Control of Advertisement & Sale of Tobacco) Regulations. Advertising is prohibited in all
forms, including print and broadcast media. Since the 1990s, there was also a complete ban on all
tobacco sponsorship in Singapore.
Retail Point-of-Sale
Since 1993, retailers were prohibited from selling tobacco products to those aged under 18, and it was
also required to prominently display signs at all points-of-sale regarding this restriction. Price
discounts for the bulk purchasing of tobacco products are also prohibited.
International imagery, pricing, distribution and retail visibility are the only avenues still available for
cigarette brands to compete against each other in Singapore. The complete ban on the advertising
and promotion of cigarettes and other tobacco products left manufacturers and distributors with no
other channels or avenues for the promotion of their brands over those of their rivals.
Sponsorship of Sports/Music Events
Tobacco players are not allowed to sponsor any sporting/music events following the changes in the
Anti-Smoking Bill which were announced in July 2010.
Distribution of tobacco branded gifts (e.g. cigarette branded lighters, pens, etc.)
Since 1970, there was a ban on the distribution of paraphernalia bearing cigarette brand names being
distributed as gifts.
9. Market Entry Options in Singapore
Let’s first take a look at the market entry strategies to get a strong base into Singapore. We will look
at the advantages and disadvantages for each, and then advice, which strategy is the best for Pan
Parag. We shall also look at other factors such as Average Living costs for Expatriates, average rent
for office space, Free Trade Zones, Social security system, Labour laws, and Taxation.
Exports
This is the easiest way to get into a market of Singapore or perhaps any other country. The company
directly exports to a domestic buyer who then further sells the product. This type of entry does not
really require a high level of investment and it is highly flexible. Though, exporting will come with its
limitations such as the control function will be less over the distribution and selling in Singapore, and
not having too much control over the target markets.
Licensing and Franchisee
Licensing and franchising agreements permit an obligatory party to produce and sell the foreign
firm’s product(s) in the markets agreed upon. The agreement thus allows the obligatory party to use
the foreign firm’s products, knowledge, and the brand name. In licensing and franchising
agreements, the vast majority of the necessary investment lies with the obligatory party. The small
benefits include a faster access to the Singapore market, and also access to other global markets
around Singapore that may include Malaysia, Vietnam, Indonesia, and Thailand.
Disadvantages:
a) Risk of opportunism
b) Licensee may become a future competitor
c) Revenues may not be adequate
d) Lack of control over franchisee’s operation
e) Cultural problems and physical proximity.
Strategic Alliance:
In a strategic alliance a foreign and the obligatory party firm agree to collaborate in the foreign
market in order to reach specific goals while remaining independent organizations i.e. there are no
equity investments. It is often aimed at attaining synergies through combined effort and can
additionally involve knowledge and technology transfer as well as shared expense and risk. Strategic
alliances require limited upfront investment. It gives autonomy, flexibility, and equal ownership.
Advantages:
a. Creates networks that are attractive to large customers
b. Increases market share and reduces competition
c. Opens the door to new funding opportunities
d. Improves efficiency, productivity, and financial stability
10. Disadvantages:
a. Fear that collaboration will lead to future mergers or takeover
b. Resistance to change
c. Legal liability
d. Distrust of ownership and control issues
Joint Venture:
In a joint venture, foreign firm and the obligatory party in a specific customer segment agree to
share activities. This collaboration can for instance take place through a subsidiary owned equally by
both parties. Such an agreement would in most cases involve a substantial investment from the
foreign firm although not as much as an acquisition.
Advantages:
a. Creation of synergy
b. Higher rate of return and more control over operations
c. Access to distribution network
d. sharing of risks with a venture partner
Disadvantages:
a. Lack of control
b. Poor integration and co-operation
c. Imbalance in assets or investments bought in by different partners
Wholly Owned subsidiary:
A wholly owned subsidiary can either be obtained in a foreign market by acquiring an entire firm or
part of a firm in the target market or it can be started as a green field venture; that is building
production and/or distribution facilities from scratch in the target market. Since all costs associated
with this sort of entry mode lies upon the entrant, this is naturally the one which requires the largest
upfront investment. In case of a green field investment, the entrant cannot rely on other party’s
knowledge on the foreign market. A major advantage to a wholly owned subsidiary is that the
entrant will retain full control of the venture.
Advantages:
a. Reduce the risk of losing control over core competencies
b. Full control over operations in the foreign country
c. It gives the host company a free control to make the kind of subsidiary it wants to
Disadvantages:
a. They are risky
b. Slower to establish.
11. Recommendation
1. Market data shows that total tobacco industry in Singapore has grown by 6.2% CAGR from 2007-
2012.But the in last few years the sale of tobacco has gone down .The forecast report shows 2.1%
de growth CAGR which totals to 10.2% de growth from 2012-2017.So the market figures are not
very favorable. But forecast is just estimation & past performance of tobacco is descent in
Singapore. So I will recommend the slow & incremental entry for pan Parag in Singapore market.
2. Since we are looking for an incremental entry they should first open a sales office in Singapore.
This office will first make people of Singapore to taste the product & make them familiar with it.
Once the people in Singapore become familiar with the product the company will make entry by
WHOLLY OWNED SUBSIDIARY. This can be started through GREEN FIELD VENTURE. All the cost
will be taken as expense by Pan Parag, but once set up it will have full ownership of the subsidiary.
Pan Parag will retain full control of the venture, and that is the biggest advantage over other
market entry level strategies such as Franchisee, Joint Venture, and a strategic alliance. With this
measure it will reduce the risk of losing control over its core competencies. It will also have
control over the operations and distributions in the foreign country. This will be slower in
nature, but we also need to adhere to the fact that we will grow in an incremental manner
in Singapore.
3. Now another uphill task is to spread awareness about the product in Singapore. Since the
promotion of tobacco product through Television advertising & print media is banned in Singapore
we need to use the some other mode of promotion. So to start with , following ways can be used
by sales team to promote the product:
Free samples in bars & night clubs
Free samples in restaurants
Display in retails chains i.e. 7*11,NTUC,Cheers
Word of mouth advertising
Different colored packaging
4. Once the way of promotion has been decided the next task is to find out the specific areas to start
with the promotion. So company should target areas which have higher concentration of Bars,
Night clubs, restaurants etc. So to start the sales team must focus on areas such as Clarke Quay,
Arab Street, and little India. Business place like Business development center(raffles place,&
Marina Bay) & International business park where intake of tobacco is high
5. Now once all these promotional process were conducted for 2 month, people got the feel & taste
of the products, sales people can collect the feedback from people & track the movement of
product on different retail chains in Singapore. Taking the report in Consideration Company can
establish the further distribution channels & enter the market through WHOLLY OWNED
SUBSIDIARY.
6. Now product has developed its identity in the market the company should increase the visibility
of product by making it available at all possible site which are currently selling tobacco products.