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Pamela Pavliscak – How Generation Z Will Reinvent Technology
- 1. How Gen Z will reinvent technology @paminthelab Change Sciences
- 2. Pamela Pavliscak (not meant to be spoken) @paminthelab change sciences
- 3. Kids, tweens, teens Interviews, diaries, social listening, public datasets
- 5. 25% of the population 17 & under
- 14. 60% of GenZ wants to MAKE a difference
- 15. But friendship seems a bit different
- 17. Hey, the world is kind of different
- 18. So how is GenZ Different?
- 19. 2000 2004 Elementary School Born Wikipedia2001 2002 2003 2005 2006 YouTube & Xbox 360 iTunes & iPad Twitter Facebook 9/11 Bush Re-elected Hurricane Katrina 3GWar in Afghanistan Space Shuttle Disaster Dot com Bubble Burst Playstation 2Y2K Pluto Downgraded
- 20. 2007 2011 App store & Spotify2008 2009 2010 2012 2013 Vine & Tinder Instagram & Pinterest & Kik Whisper Snapchat & Minecraft & Siri Great Recession Obama Elected iPhone & Tumblr WhatsApp & Venmo Middle School Obama Re-electedMayan end of times Wikileaks Ebola Fukishima Disaster H1N1
- 21. 2014 Periscope & Meerkat2015 2016Trump Elected Amazon Echo Pokemon Go 2017 High SchoolGoogle glass Flint Water Crisis Ferguson
- 22. 25%of their lives in front of screens
- 24. 47% in the bathroom 91% school 84% watching TV 92% in bed 83% walking 75% driving phones everywhere
- 25. 79%show signs of emotional distress when kept away from their devices University of Maryland, 2014
- 27. Nomophobia, yeah I think I have that. Sara, 17 “
- 29. OK, whatever What does this mean for the future of technology?
- 30. PrivacyIdentityCommunity CreativityCommunication Five factors for the future of technology
- 32. Youth today have Fewer hangouts
- 33. So They hangout online
- 34. Yes even the Little zs
- 35. Instagram Twitter Facebook Snapchat Tumblr 50% 40% 30% 20% 10% Zs are truly social media natives Piper Jaffray
- 36. Community is local & community is global
- 37. 26%have social network friends in other countries JWT, 2013
- 38. Youth are entering grown-up conversations
- 40. I love taking pictures with my little sister, we got silly and shared it on snapchat with my friends. Aliyah, 16 “
- 41. 82%would give up their social media friends for real friends flickr @pistigriloxp
- 42. In person yeah, it’s still a thing
- 43. Design for authentic connection What does it mean for the future of technology?
- 44. Much is made of DARK SOCIAL flickr @eflorules
- 46. youtube @nigahiga 43% report being cyber-bullied NCPC, 2014
- 47. What I hate about anonymous is all the bad behavior. I mean there is already a lot of drama. Anna, 15 “
- 48. GenZ doesn’t crave anonymity, they want to explore identity
- 51. It’s not cool to post so much, I delete posts that didn’t get a lot of likes or that just aren’t me anymore. Guess,16 “
- 53. I hate feeling boxed in, like the machine is classifying me. Zizou, 16 “
- 54. Design for an exponential self What does it mean for the future of technology?
- 56. Early Adopters of new social networks & new tech, like wearables
- 57. Phones aren’t allowed, but watches are still OK. I can get texts in class without being obvious. Madison, 11 “
- 58. 70%admit to hiding online activities
- 59. My dad doesn’t like me watching TV on my iPad so I hide it on the last screen. Eleanor, 6 “
- 60. 81%use privacy settings & limit who can see their posts flickr @jimmym
- 61. Difficulty of using privacy controls: hella User Experience Post #54731
- 62. I don’t want random people knowing all about me, I use Instagram Direct or Snapchat a lot. Tia, 14 “
- 63. Default to privacy What does it mean for the future of technology?
- 65. 45%are texting someone in their house JWT, 2013
- 66. Google, 2014 55% of kids do talk to their phone daily Google, 2014
- 67. The only email I ever get is from my grandparents or from my apps. Lizzy, 10 “
- 68. We do homework together over Skype, and talk about what happened that day. Video chat is like hanging out. Christina, 13 and Emma, 14 “
- 69. Emojis, Images, video and yes, sometimes words
- 70. Stay Connected even when there is not much to say
- 71. CONVEY A MOOD show rather than describe
- 72. Create a memory a bond over time
- 75. Design for meaningful participation What does it mean for the future of technology?
- 77. Zs Still get Bored but it’s good for them, right?
- 79. Play is about combining off-screen and on-screen
- 80. But now they are creating on screens
- 81. Zs gift their videos
- 82. They want to share their stories
- 83. Design rich experience What does it mean for the future of technology?
- 84. The future of The interface
- 85. The use technology together, so they learn more quickly
- 86. Ages 10 20 30 40 50 60 70 The co-use curve
- 87. Even so, Zs interact idiosyncratically
- 88. 12%less successful in accomplishing what they set out to do
- 89. That moment when people think that I really know what I’m doing User Experience Post #36451 even if I’m confused.
- 90. They regularly use 5 screens TV Mobile Phone Laptop Desktop iPod or music player Gaming console Tablet E-Reader 72% 57% 39% Age 13-17 Age 8-12 72 72 76 39 50 28 33% 25 36 23 24% 28 38 11 4%4 31% 25 12% 5 13
- 91. 8 seconds average attention span
- 95. Not enough space so they delete (they don’t get cloud storage & they forgot their password)
- 96. They usually have the worst devices in the house
- 97. Practice inclusive design What does it mean for the future of technology?
- 98. At the mall with Let’s recap & got an idea& to data& & talked to (Not really) & & For & with on If we Because they are & sometimes Its not all & sux for (Gen ) & But they with with & We better for
- 99. Don’t be scared 1. AUTHENTIC CONNECTION 2. EXPONENTIAL SELF 3. prIVACY BY DEFAULT 4. Meaningful PARTICIPATION 5. RICH EXPERIENCE 6. INCLUSIVE DESIGN
- 100. Gen Z and the future of technology Pamela Pavliscak @paminthelab changesciences.com