The document discusses different types of music videos: performance, narrative, and conceptual. The author's video encompasses performance and conceptual elements. It is conceptual because it creates a mood without telling a linear story. The intended feeling is one of sadness and loneliness, shown through a wide shot of the actress alone and her unhappy facial expressions. The author wants audiences to feel isolated and vulnerable but also interpret the actress as strong and independent. Lip syncing is used to convey the feelings in the song through visuals, by analyzing lyrics and referring to other artists' videos for inspiration.