4. Wisdom Adhesives Worldwide Confidential Information
• Consolidation at Top Sellers
(Give Rise to Wisdom Adhesives)
• Limited Choices of National & Global
Manufacturers
(Need for a Wisdom Adhesives)
• Availability, Service and Speed, Changing
Environment (While Others are Slowing, Wisdom is
Accelerating)
• Materials
(Growth coming from Up and Coming Manufacturers, Like Wisdom)
5. Wisdom Adhesives Worldwide Confidential Information
Comparison of Manufacturers
Supplying Adhesives to
Packaging and Converting
Markets
2007 Wisdom Adhesives Worldwide
Henkel
Fuller
Other
Forbo
National Starch
6. Wisdom Adhesives Worldwide Confidential Information
2014
Wisdom Adhesives Worldwide
Henkel
Fuller
Other
Comparison of Manufacturers
Supplying Adhesives to
Packaging and Converting
Markets
8. Wisdom Adhesives Worldwide Confidential Information
Comparison of Packaging and
Converting Adhesive Manufacturers
Technology Wisdom Henkel Fuller
Hot Melt
Metalocene
Explosive Growth with Metalocene-based
Products, ClearBond, WizAssure - Best in
Performance, Very Best in Economics
Late to the Game, Playing
Catch-Up with Metalocene
Technology
Introduced Metalocene-
based Products
EVA
Wide Breadth of Product Line,
Best
Traditional Supplier, Lean
Towards Low Temperature
Applicable Products
Traditional Supplier
Waterbased
Laminating
WizBond Laminating Resins and GreenBond
Laminating Dextrins, Leaders in
Laminating Technology
Traditional Resin and Dextrin
Supplier
Traditional Resin and
Dextrin Supplier
Lap Seal
Continuing Technology Improvements,
Market Leaders, Plant Expansions
Market Share Decline, Plant
Consolidation
Market Share Decline,
Plant Consolidation
Pressure Sensitive
Latest Manufacturing Technology in 2014,
Up & Coming Using Blue Print of End-Of-Line
Packaging Hot Melts
Traditional Supplier Traditional Supplier
10. Wisdom Adhesives Worldwide Confidential Information
Trending – Material Costs
Metalocene
Tackifiers
Waxes
EVAs
Emulsion
Plasticizers
VAM
Tackifiers
Waxes EVAs Emulsion Plasticizers VAMMetalocene*
11. Wisdom Adhesives Worldwide Confidential Information
Wisdom’s VAM Price
Increase Response
• Optimize your current adhesive
usage
• Explore alternative adhesive
products for your applications
• Continue to keep our plant
operations costs down
• Maximize volume efficiencies
13. Copyright 2014 Wisdom Adhesives Worldwide
An Overview of
Hot Melt,
Water-based,
Pressure Sensitive
and
Dextrin Adhesives
Used in
Packaging
and
Converting
Applications
Wiz 101 Adhesives
14. Wiz Adhesives 101
Course Outline
Copyright 2014 Wisdom Adhesives Worldwide
•What is an Adhesive?
•History of Adhesives
•Types of Adhesives
•Water-Based
•Hot Melt
•Pressure Sensitive
•Starch-Dextrin
•Practical Knowledge
•Key Questions to Ask Before Recommending Adhesives
•Adhesive Definitions
15. What Is An Adhesive?
• An adhesive, or glue, is a
mixture in a liquid or semi-
liquid state (as used) that
adheres or bonds items
together.
• Adhesives may come from
either natural or synthetic
sources and nearly all are
polymer based – most are
highly specialized and
formulated.
Copyright 2014 Wisdom Adhesives Worldwide
16. History of Adhesives
• The original adhesive was developed
by the caveman, who made glue out
of animal hides and proteins.
• Water-based adhesives (also known
as PVAc, White Glue or Resin Glue)
were invented in Germany during
World War I. It is the key ingredient
in Wood Glue and Elmer's Glue.
• Hot Melt Adhesives (also known as
EVA's or Ethylene Vinyl Acetate) were
invented around 1900, and perfected
after World War II during the
development of automated
packaging lines.
18. Water-Based Adhesives
• Polyvinyl Acetates (PVAc)
Copyright 2014 Wisdom Adhesives Worldwide
•Polyvinyl Acetate-Ethylene
Copolymer Based – (VAE)
Applied as an Emulsion (Mixture of Two or More Liquids That are
Normally Non-mixable) That Is Converted to An Adhesive When
the Water Evaporates
Water-Based Adhesive Types:
22. Copyright 2014 Wisdom Adhesives Worldwide
Ingredients Chemistry Purpose
Polymers
polyvinyl acetate, polyvinyl acetate-ethylene,
polyvinyl alcohol
adds strength and toughness
Water H20
acts as the diluent for polymer emulsions and disperses or
solubilizes additives
Plasticizers benzoate ester, non-phthalate types
increases tack, increase speed of set, improve adhesion,
lower the Tg for more flexible films, reduce heat seal
temperatures and improve water resistance.
Solvents high boiling alkyl-based
fugitive plasticiers, improve adhesion, improve set of speed,
reduce minimum film forming temperature
Humectants urea, glycerine
prevents skimming, improves film flexibility, slows set of
speed, extends open time
Fillers clay, calcium carbonate
lowers cost, reduces penetration, alters rheology, reduces
cold flow
Surfactants non-ionic, anionic wetting agents, foam control
Defoamers Alkyl & oil based foam control
Thickeners polyacrylate, polyurethane
alters the viscosity of a given product, can be used as
rheology modifiers
Adhesion Promoters polyamine, metal chelators adds specific adhesion to difficult surface
Preservatives Biocides, fungicides prolongs the shelf-life of the product
Dyes/Indicators Food Grade Colorants, Black Light Indicators alters the color, or UV absorption of the adhesive film
24. Hot Melt Adhesives
Copyright 2014 Wisdom Adhesives Worldwide
•Ethylene-Vinyl Acetate (EVA)
•Polyolefin/Metallocene
Thermoplastic in Nature
Applied as a Molten Film or Bead and Converted
to a Solid When the Molten Material Gels/Cools
The Most Widely Used Hot Melt
Adhesive Types Are:
37. Applications vs. Product Type
Water-based Hot Melt/HMPSA
Laminating
Dextrin
Resin
General Purpose
Converting –
Lap Seal
Copolymer
(Folding Carton)Homopolymer
Corrugated
Starch/Dextrin
Lap Paste
General Purpose
Labeling
PET -
Synthetic
Glass
(Synthetic)
Glass (Starch)
Homopolymer
Copolymer
General Purpose
Tube Winding,
Wood Assembly
Slower setting
Polycoated
board
Varnished/Coated
Stock
General purpose
Economical/Fast
setting
Labeling
HMPSA
Economical
Magazine
Fed
HMPSA/Difficult
stuff
Rotary
Permanent
Removable
FDA Direct
Case and Carton Seal
Modified
MetalocenesMetallocene
Fast set Increased Tack / Best
Freezer resistance
Standard Grade
Fast setting
Medium set / Difficult
stock
Slow setting / Wax board
Low application
temp.
Very Fast
setting /
High Heat
resistance
Copyright 2014 Wisdom Adhesives Worldwide
45. Adhesive Sustainablity
Copyright 2014 Wisdom Adhesives Worldwide
Key Particle Components are:
•Relative performance strength of the
chemistry of the adhesive.
•Relative recyclability of the product.
• Manufacturing Efficiency of the
Product.
• Renewability.
•Biodegradability-Compostability-
Repulpability.
•Overall Energy Conservation – from Raw
Material to Adhesive Manufacturing to
Adhesive User – detailing the Energy Used
and Waste Material Generated. “LESS IS
MORE APPROACH”.
Sustainable Adhesives Use A Combination of Appropriate Chemistry and
Technology, Manufacture Adhesives in the Most Efficient Manner Possible
and Optimize Adhesive Use.
46. Key Questions to Ask
Before Recommending Adhesives
Copyright 2014 Wisdom Adhesives Worldwide
1. What is the End Use Product being
Made?
2. What substrates are involved? Bonding
What to What?
3. How will the Adhesive be Applied?
4. How is the End Product being Made
now?
5. What is the substrate temperature
when glued?
6. What is the application temperature?
7. What is the Open Time, Compression
Time?
54. Wisdom Adhesives Worldwide Confidential Information
• Longest continuously running adhesive
company in the world
• Founded in 1875 by Phillip Wisdom.
• Owned and operated by five
consecutive generations of the Wisdom family.
• Headquartered in Elgin, IL.
• Recognized as one of the top global adhesives
manufacturers.
• Committed to sustainable manufacturing
practices.
About Wisdom
Adhesives Worldwide
55. Wisdom Adhesives Worldwide Confidential Information
• Adhesive technology leaders in the
manufacturing of water-based and hot
melt adhesives.
• Annual revenue of $102,000,000
• 200 employees
• 13 office locations and distribution centers
• Leading packaging and converting industry
adhesive provider.
About Wisdom
Adhesives Worldwide
56. Wisdom Adhesives Worldwide Confidential Information
North American and
Worldwide Locations
• Headquartered in Elgin, IL,
• 13 office locations and distribution
centers
• Toronto, Canada
• Mexico Border Locations
• Hangzhou, China
• Kingston, Jamaica
• Mumbai, India
57. Wisdom Adhesives Worldwide Confidential Information
Packaging and Converting
Adhesives
HOT MELTS
• Metallocenes – Industry & Technology
Leaders (Best Cost Per Unit).
• EVA – Best Performance/Best Economics
(Per LB).
• Stocked Items
WATER-BASED
• PVAc/VAE Technologies – Industry Leaders,
Customized Formulations, 24-48 Hour Turn
PRESSURE SENSITIVE HOT MELTS
• Permanent Press Sensitive
• Fugitive PSA
58. Wisdom Adhesives Worldwide Confidential Information
Wisdom continues to offer customers
new and improved PSA, hot melt and
water-based adhesives.
59. Wisdom Adhesives Worldwide Confidential Information
•Valco Melton
•Graco (Invispac)
•Nordson
& Others
WizService –
Hot Melt Equipment
Alliances
Wisdom Adhesives Worldwide Confidential Information
61. Wisdom Adhesives Worldwide Confidential Information
WizService
• All products ship within 24-48
hours
• Same day expedited delivery
Manufacturing
Lab Services
• Technical service projects turned around in 24-48
hours
• Regulatory Services turned around in 24-48 hours
Customer Service
• Call backs within 2 hours
• Order confirmations within
2 hours
62. Wisdom Adhesives Worldwide Confidential Information
WizService
• Adhesive Delivery Equipment Optimization
• Optimization of Adhesive Application – Less is
MORE
•5-15% reduction with glue pattern
optimization
•Auto feeding
•Reduction of bead side and length;
use of stitch pattern
• Overall Audit
On-Site Equipment & Technical Support
66. Wisdom Adhesives Worldwide Confidential Information
Packaging Hot Melts
WizAssure PERFORM Metalocene Based Hot Melt
WizAssure PERFORM PLUS
Metalocene Based Hot Melt for Specialty
Surfaces 5015
H5250 Low Temp Metolocene
WizAssure ECON EVA Based Hot Melt
WizAssure ECON PLUS EVA Based Hot Melt for Specialty Surfaces
H7104 Long open EVA Hot Melt
MM8107 EVA For Wax Board
H363X
Long open time hot melt for Packaging &
Graphic Arts
69. •Polyolefin Plastomers and Polyolefin
Elastomers
• Always Premium-Grade Polymers,
Waxes, Tackifiers and Additives are Used.
• And NEVER any substitutions
• Dedicated Manufacturing Equipment
Wisdom Adhesives’
WizAssure is Made with
True Metalocene Chemistry® :
70. WizAssure Offers:
•Increased Mileage
•Superior Adhesion to Paper Fibers
•No Change in Viscosity at Operating
temperature
•Reduced Char and Gel Formation
•No Stringing, No Spider Webbing
•Improved Thermal Stability
•Wider Service Temperature Range
•No/Low Color
•No/Low Odor
•Lower Cost / Unit
RE-ASSURING – THE BEST SOLUTION
71. Increased Mileage Means Up
to 35% Savings
• Lower density
• Excellent Thermal/Pot Stability
• Aggressive Bonding
• Precise Application
EVA volume at a given weight
The same weight of WizAssure yields more volume
73. %ViscosityChangeat350°F
0
5
10
15
20
25
30
0 Hours 96 Hours 200 Hours
WizAssure
Typical EVA
WizAssure’s viscosity does not rise over time
at temperature, but EVA’s sure do!!
No Change in Viscosity at
Operating Temperatures
74. Reduced Char and Gel
Formation
•Eliminate char in tank, hoses,
modules and nozzles which wears
out your hot melt equipment
• Reduce scheduled maintenance by
up to 25–35%.
•Reduce unscheduled maintenance
up to 80–90%.
•Reduce replacement part spending
by up to 80% or more.
75. No Stringing –
No Spider Webbing
•Excellent runnability
•Eliminate downtime – glue tips
won’t string or plug, so your lines
keep running
•Reduce application weight
•Produce less waste and eliminate:
•Stringing
• Tailing
•Sputtering
•Jamming or tabbing
76. Improved Thermal Stability
HMA formulated with AFFINITY GA POP – hours at 350°
HMA formulated with EVA Technology– hours at 350°
Color Change at 350°F for 148 hours
77. Temperature resistance during
transport and storage means fewer
claims and product returns.
International Falls, Minnesota
Death Valley, California
Wider Service
Temperature Ranges
78. From – 40° to +165°
0
20
40
60
80
100
WizAssure
Typical EVA
%FiberTear
Temperature
Extreme Bond Temperature Capability
- 40° F
- 20° F
0° F
40° F
77° F
120° F
130° F
140° F
150° F
165° F
Wider Service
Temperature Ranges
82. Changeover to WizAssure Procedure
Click here to view the
Changeover to WizAssure
Procedure PDF.
http://tinyurl.com/l7v7756
83. USE 10% less vs. a
conventional EVA product
SAVE 10% at same volume
by weight
The 10% Difference –
Because of WizAssure’s 10% less density you:
Lower Cost/Unit
84. The 25% Difference – Because of WizAssure’s
superior bonding to paper and paper board and
superior runnabililty you:
• Reduce Pressure
• Use Smaller Size Nozzle Orifice
Reduce usage by 25%
simply by:
Lower Cost/Unit
85. Another 10% Difference:
Savings on equipment replacement
Eliminating Equipment
Breakdown and
Replacement Parts
Lower Cost/Unit
86. WizAssure Cost Savings Calculator
• WizAssure cost is X
• EVA cost is 75% of X
• When using WizAssure
– Deduct 10% for density = 90% of X
– Deduct 25% SAVINGS for superior
runnability allowing for as good or
better bond = 65% of X
– Deduct 10% for equipment = 55%
Total WizAssure cost per
unit of usage is 55% of X
vs.EVA 75% of X
87. Real Life Lower
Cost/Unit Example
Account Summary: Purchasing EVA Product for $1.45/LB. Bonding
corrugated boxes and cartons on Kraft, TiO2, SBS and Some Printing
Stock.
– WIZASSURE SELL:
• Selling Price of $1.99/LB.
• However, density 10% lighter vs. EVA (take off $0.20/LB of
selling price – so now $1.80/LB). Same size bead.
• Mileage due to much improved adhesion, reduce bead size by
25% turning pressure down 10-15 psi (take $0.40/LB off selling
price – so now $1.40/LB) AND adhesion is as good or better.
• Improved Equipment Costs due to no charring, Estimate savings
of 10% on parts/labor (take off $0.20/LB – so now $1.20/LB).
Viscosity stability at temperature is key factor.
– Once on WIZASSURE, no need to ever go back! Competition does
not pitch this because they don’t have it!
97. Wisdom Adhesives Worldwide Confidential Information
The Nordson ProBlue® Fulfill® system is an integrated adhesive melter and autofill system that
refills melter tanks, eliminates manual filling, adhesive spilling and dry tanks. It contains a built-
in sensor that alerts the system to add small quantities of adhesive when the melted adhesive
reaches a certain level.
Feeding WizAssure:
98. Wisdom Adhesives Worldwide Confidential Information
H 7104 – EVA-based
H363X –hot melt for Packaging and Graphics
Arts
Long Open Time Packaging
Hot Melt Adhesives
99. Wisdom Adhesives Worldwide Confidential Information
Hot Melt Pressure
Sensitive Adhesives
EBIND5200 General Purpose PSA
EBIND4214 Low Peel PSA
EBIND5175 Long Open Time EV
PA103 Pallet stabilization
100. Wisdom Adhesives Worldwide Confidential Information
Pa103 – Palletizing Adhesive
Low-viscosity, economically-priced, high-performance
pressure sensitive hot melt adhesives specially formulated
for palletizing applications.
102. Wisdom Adhesives Worldwide Confidential Information
PT6005- Hot Melt
for Case, Tray and
Carton Sealing
Applications
103. Wisdom Adhesives Worldwide Confidential Information
Premium hot melt pressure
sensitive adhesives for direct
mail, credit card, side sealing
and labeling applications
104. Wisdom Adhesives Worldwide Confidential Information
PT6005- Hot Melt
for Case, Tray and
Carton Sealing
Applications
105. Wisdom Adhesives Worldwide Confidential Information
Hot Melt for Case, Tray and
Carton Sealing Applications
106. Wisdom Adhesives Worldwide Confidential Information
Utilize The “Less Is More” Approach
to Applying Adhesives
• Use WizAssure metalocene based hot
melt technologies:
• lower density
• improved mileage at lower
deposition
• Optimize bead size:
• use 1/3 less material
• produce strong bond with less
adhesive
• Utilize adhesive “Zipper Stitch”
application:
• series of micro beads are applied
across the surface to provide a
strong seal.
• provides a perfect, uniform seal
across the sealing area.
107. Wisdom Adhesives Worldwide Confidential Information
Future Packaging Trends
•Intelligent Packaging
•traceability
•Conformability
•hybrid flexible/rigid packaging
•Greenhouse Produce Packaging
•Hermetically produced fresh fruit and vegetables harvested on a
year basis (vs. seasonal) require precise packaging and consistent
adhesive performance.
•A specially-formulated WizAssure adhesive was developed for this
type of end-of-line packaging.
•Lower Density Olefin Based Hot Melt Products
•Economical Copolymer Technology For Glued Lap And Laminating
Both technologies embrace the less is more method and green use of
adhesives approach, further enhancing the two most major adhesive
developments for packaging and paper converting applications in the
last 25 and likely next 25 years.
109. About Wisdom Adhesives Worldwide
Wisdom Adhesives Worldwide Confidential
Information
Family-owned and operated for five
consecutive generations, Wisdom
Adhesives Worldwide has been
changing the world of adhesives
manufacturing for the better since 1875.
Wisdom Adhesives the longest
continuously operating adhesives
manufacturer in the world.
110. Sustainable Initiatives
Wisdom Adhesives Worldwide Confidential
Information
“Wisdom Adhesives Worldwide promises to
uphold the highest standards of excellence in
order to satisfy or exceed customer expectations
daily as we have for close to 140 years. We are
committed to supporting and giving back to the
communities in which we operate, creating
sustainable work environments, and
manufacturing environmentally-friendly and
energy-efficient products.”
Jeff Wisdom, Chief Executive Officer
and fifth generation owner of Wisdom
Adhesives Worldwide.
111. In 2011, we launched our “Greentainability”
initiative, making a commitment to providing
customers with the greenest adhesives
products on the market today. We define an
adhesive product’s Greentainability by its
environmental impact, recyclability, and
concentration of VOCs.
“Greentainability”Initiative
Wisdom Adhesives Worldwide Confidential
Information
112. Our Greentainable™ products offer customers:
• More environmentally-friendly adhesive
solutions
• More adhesion
• More efficient application and reduced wear
on application parts
• More mileage and cost-effectiveness
• More heat resistance
Wisdom Adhesives Worldwide Confidential
Information
“Greentainability”Initiative
113. In 2013 we launched a new
sustainability initiative—Proud to
be Wisdom Green™— a robust and
renewed commitment to our
customers, employees and
communities in which we operate.
Proud to be Wisdom Green
Wisdom Adhesives Worldwide Confidential
Information
114. To Our Customers—
Our Lifeblood:
Wisdom Green means Wisdom
Adhesives Worldwide will sustain
the highest standards of adhesives
excellence in order to satisfy or
exceed customer expectations
daily as we have since 1875.
Wisdom Adhesives Worldwide Confidential
Information
Proud to be Wisdom Green
115. To Our Employees—
Our Lifeforce:
Wisdom Adhesives Worldwide
promises a lifetime of gainful
employment so long as our company
sustains itself in return for your hard
work, high level of performance, and
wisdom to keep Wisdom customers
our #1 priority.
Wisdom Adhesives Worldwide Confidential
Information
Proud to be Wisdom Green
116. To Our Communities—
Our Lifework:
Wisdom Adhesives Worldwide
commits to supporting and giving
back to the communities in which
we operate, creating sustainable
work environments, and
manufacturing environmentally-
friendly and energy-efficient
adhesive products.
Wisdom Adhesives Worldwide Confidential
Information
Proud to be Wisdom Green
117. Retrofitting the lights in the Wisdom Logistics facility
reduces the facility’s power wattage by over 70% .
Member of the Sustainable Packaging Coalition*
Foundation provides financial support to
children and families
Applied for membership
Wisdom Adhesives Worldwide Confidential
Information
More Sustainability Initiatives
118. GreenBond Sustainable Adhesive Scorecard
Wisdom is the first company in the
adhesives industry to create
quantifiable standards for
developing environmentally friendly
products.
Wisdom Adhesives Worldwide Confidential
Information
More Sustainability Initiatives
http://www.wisdomadhesives.com/wp-content/uploads/2013/10/Green-Bond-Sustainable-Adhesive-Scorecard-1013.pdf