The Lucas brothers purchased their first East Coast Wings franchise location in 2009 and have since opened four more locations across North Carolina. They were attracted to the brand due to its high-end atmosphere and large menu. While the first few years were challenging, the support from East Coast Wings helped them succeed. The brothers now employ 175 people across their five restaurants and have taken on roles training new franchisees in their area. They credit their success to being hands-on owners and benefiting from the transparency and collaboration within the East Coast Wings franchise system.