Arooga's Grille House & Sports Bar, a Pennsylvania-based restaurant and bar, has signed a franchise agreement with Cordell Toson to open at least four locations in New Jersey. This agreement will bring Arooga's total number of locations to 48, including both corporate and franchise stores, expanding its presence on the East Coast. Toson believes Arooga's focus on quality and excellence aligns with his values as a franchise owner.

1. Arooga’s Grille House & Sports Bar, the Harrisburg, Penn.-based
award-winning full-service casual restaurant and bar, today an-
nounced it has entered into a multi-unit franchise agreement with
entrepreneur and investor Cordell Toson, President of Enterprise
Capital Holdings to open a minimum of four locations in Union &
Somerset Counties of New Jersey. Arooga’s previously announced
a deal with Jersey Wings Unlimited Inc. to open six restaurants in
the Monmouth, Middlesex and Ocean County areas, giving
the brand 10 upcoming locations in the state.
Arooga’s currently has nine, soon to be 10, corporate locations in
Central Pennsylvania, and it opened its first franchise location in
Uncasville, Connecticut adjacent to the Mohegan Sun Resort and
Casino in March as part of a 15 location multi-unit agreement with
the Mohegan Holding company. Earlier this week, the brand
announced a multi-unit franchise agreement with JGJO
Development Co. LLC to open 10 locations in the Long Island
(Nassau/Suffolk Counties) & Queens areas of New York.
In total, the new agreement with Cordell Toson gives the Arooga’s
brand a total of 48 units, 10 corporate and 38 franchise locations, ei-
ther built or under contract. Mr. Toson’s 31-year career has included
successful stints with AT&T, Avaya, and Empire Technologies, the
latter of which he co-founded and later sold to NACR. He departed
from NACR last year and is leveraging his experience to invest in
business and real estate.
“I’m excited to join Arooga’s team to help expand the franchise into
New Jersey,” said Toson. “The leadership team has a true passion of
excellence, consistency and quality, which are in alignment with
my core values.”
ABOUT AROOGA’S:
Arooga’s Grille House & Sports Bar is an innovative full-service casual restaurant and bar with a sports and entertainment focus that combines
exceptional food and beverages, with unique concepts, and proprietary operational strategies. Arooga’s Grille House & Sports Bar was founded in July
2008, and currently operates nine corporate locations in Central Pennsylvania and its first franchise location in Uncasville, Connecticut, adjacent to
Mohegan Sun. Arooga’s founders are taking the “unique sports and entertainment restaurant & bar” concept national and are offering franchising
opportunities to qualified multi-unit candidates. For more information, visit www.aroogas.com.
In the past seven years, Arooga’s has gone from industry darling to industry powerhouse and excels in
all aspects of its business, from its focus on an innovative menu featuring fresh, cooked-to-order items,
to having a huge selection of draft beers and more TV screens than any other sports bar.
Arooga’s is perhaps best known for being selected as America’s Next Top Restaurant Franchise, beating
more than 250 entrants from 36 states in a program co-sponsored by Sysco Foods and The Franchise
Edge in a nationwide search to find an independent restaurant to become the next great restaurant
franchise.
“We are very excited to continue our growth planning in New Jersey with Cordell, who completely
understands the Arooga’s brand,” said Keith Swade, Director of Franchise Development for Arooga’s.
“We know he will be a great franchise partner and we welcome him to the Arooga Nation.”
Arooga’s is inarguably one of the fastest growing restaurant concepts in the country. “The Arooga’s
brand is on fire and we could not be more pleased with these positive steps forward and expansive
growth,” said Gary Huether, Jr. president and co-founder of Arooga’s. “We know we’ve struck the right
chord and have found the sweet spot for our world-class concept, and our recent agreements will give
us the opportunity to show everyone how our brand rocks.”
AROOGA’S® GRILLE HOUSE & SPORTS BAR SIGNS FIFTH MULTI-UNIT
FRANCHISE AGREEMENT EXPANDING GROWTH INTO NEW JERSEY
Arooga’s Enters into Fifth Multi-Unit Franchise Agreement With Enterprise Capital
Holdings to Expand the Award-Winning Brand to Union and Somerset County
HARRISBURG, Penn., June 18 – Arooga’s, America’s Next Top
Restaurant Franchise, is amplifying its game in New Jersey, with its fifth
multi-unit franchise agreement, two of which are in The Garden State.
WWW.AROOGAS.COM
40 BEERS ONTAP
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