1. f ra nchising usa
International news!
NAB FCA Excellence in Franchising Award
Winners Honoured at Gala Dinner
The Franchise Council of Australia
recently honored franchising’s best and
brightest at the NAB FCA Excellence
in Franchising Awards Gala Dinner,
presenting 15 awards to successful
individuals and businesses.
Optometrist franchise Specsavers took
home two major prizes on the evening –
Established Franchisor of the Year and
Excellence in Marketing. Global Retail
Director and GM for Australia and New
Zealand, Derek Dyson, was very proud of
the win. “To win Established Franchisor of
the Year will mean an incredible amount to
our partners who work so hard each day in
their own businesses,” he says.
Health and fitness franchise, Plus Fitness
was awarded Emerging Franchisor of
the Year, and Excellence in International
Franchising went to G.J. Gardner Homes
CEO Darren Wallis. “Our approach to
international expansion isn’t just focused
on selecting the right location, it’s about
finding the right people to grow the
business and provide plenty of support and
resources,” Wallis says.
The ceremony also included the induction
of a new member into the Franchise Hall
of Fame – Denis McFadden from Just
Cuts, along with the annual Contribution
to Franchising award, which went to
Derek Sutherland from HWL Ebsworth
for his tireless work on the FCA Legal
Committee.
FCA Chairman, Michael Paul said the
awards are a terrific opportunity to
celebrate some of the amazing work being
done in the franchise sector.
For more information:
Website: www.franchise.org.au
Email: stephanie.wells@franchise.org.au
Phone: 1300 669 030
The Franchize Consultants’
Find a Positive Outlook
The Franchize Consultants’ October
2013 Franchising Confidence Index
demonstrated a general trend towards
improvement in confidence across
overall sector growth drivers.
• The latest results indicated positive
franchisor (net 41 percent) and Service
Provider (net 50 percent) sentiment
toward general business conditions –
albeit slightly less so than the previous
quarter. These results were shared by
the latest results of other more general
business surveys.
• Both franchisors (net 50 percent) and
Service Providers (net 79 percent) were
positive about prospects for franchisor
growth. Service Providers remained
more positive than franchisors, further
Franchising USA
building upon their already positive
sentiment in the previous quarter (67
percent).
• Franchisors sentiment toward access
to financing dropped from a positive
nine percent to zero percent, Service
Providers are more positive than
franchisors at a net 14 percent.
• Franchisor sentiment toward access to
suitable franchisees deteriorated this
quarter, to a notable negative net 13
percent, from a positive nine percent
the previous quarter. Service Providers,
meanwhile, were more optimistic at a net
29 percent.
• Confidence in access to suitable staff
improved slightly. Franchisor sentiment
grew from three percent to nine percent.
FRANCHISING SENTIMENT REM
• Franchisor sentiment towards access
to suitable locations rose from net 13 Franchising
Franchize Consultants’ July 2013
percent to 19 percent. demonstrates continued elev
Confidence Index
optimism across many key growth drivers, as
• Franchisor and Service Provider
reported by responding franchisors and Service
sentiment towards future franchisee
sales levels remained at a high level. positive abo
Providers. Franchisors were most
Franchisors’ at a net 53 percent and
improvements to franchisor growth prospects,
Service Providers a net 50 general business conditio
levels per franchisee, percent.
and franchisee profitability levels.
• Franchisor confidence in franchisee
operating costs remained negative
The latest results a net negative positive franch
during this quarter at indicate highly16
(net 50%) and Service Provider (net 67%) sentim
percent.
toward general business conditions. These elev
• Sentiment toward future franchisee
results were shared by the latest results of oth
profitability remained positive overall.
(net 59% in July), ANZ Business Outlook (53% in
For more information:
surveys.
Website: www.franchisingconfidence.co.nz
Notably, none of the 32 franchisor respondent
next 12 months.

2. Social Media
Business Boosters
Look to the US for
Partnership
“Right Product, Right Place, Right Time” is the advice from
the experts for Australian, Social Media Business Boosters
to expand and consolidate its position as the world’s leading
social media marketing franchise company.
“It’s thrilling to think how far we have come in less than two
short years,” franchisor Max Collins says. “I remember not that
long ago we had to convince prospective clients why they should
include Social Media in the marketing budget. Today we are the
‘go to’ social marketer in our country simply because we offer
organization, structure, national representation and results.”
From tiny beginnings, SMBB has quickly grown to have
franchisees across Australia, serving business, governments,
events management, non-profit, sporting bodies and individuals.
Reaching into the American market will allow SMBB to
extend their model and services they provide for social media
management, social marketing, social customer service, social
training and selling. It will also allow the business to significantly
expand its global support network, while continuing to innovate
the services their clients use and trust.
The SMBB mantra is to empower its franchisees to reach
global markets for clients using social media – to help them
connect, inform, and manage reputation like never before. This
growth gives SMBB additional resources to expand quickly and
strategically into International markets, and deliver on its vision
around the world. The franchise is seeking a dedicated U.S.
partner to build the brand and continue to deliver.
For more information:
Website: www.socialmediabusinessboosters.com/
U.S. Department of Commerce Grants
Trade Fair Certification
The U.S. Department of Commerce
has granted Trade Fair Certification
to The British & International
Franchise Exhibition, the UK’s leading
international franchise event, organized
by Venture Marketing Group (VMG).
The British & International Franchise
Exhibition will take place at London’s
Olympia on March 14-15, 2014.
“CSUK proactively supports U.S.
franchisors seeking to enter the UK
market and is looking forward to working
with VMG,” Chrystal Denys, Commercial
Specialist at the U.S. Commercial Service
U.K. says. “VMG’s portfolio of exhibitions
are held exclusively in association with the
British Franchise Association. This will
mark the beginning of a closer relationship
between the U.S. and the UK franchise
industry.”
The Commercial Service will promote
The British & International Franchise
Exhibition to American franchise systems
looking to enter the UK market. Their
domestic network of over 100 U.S. Export
Assistance Centres, as well as members of
the Global Franchising Team, will work in
partnership with VMG to raise the profile
of opportunities within the buoyant UK
franchise market to American brands
looking to expand internationally through
franchising.
VMG’s relationship with the US CSUK
is part of a wider strategy to develop
and grow The British & lnternational
Franchise Exhibition. This important
development will provide a real benefit to
all UK franchisors with the additional well
known US brands attracting more visitors
and aspiring franchisees from across
the spectrum, including high net worth
investors.
For more information:
Email: ChrisLewis@clareville.co.uk
Phone: 020 7736 4022
Franchising USA
f ra nchising usa
Page 97