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Website Design Best Practices in 2022

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Website Design Best Practices in 2022

  1. 1. WEBSITE DESIGN BEST PRACTICES FOR MORE CONVERSIONS IN 2022
  2. 2. 2 Samantha Russell Chief Evangelist, FMG Suite Mary Kate Gulick Chief Marketing Officer, Carson Group
  3. 3. 1st: Does Your Website Pass the 5 Second Test? 3
  4. 4. Ask: ● What was the page about? ● What do you remember seeing? ● Who would benefit from this service? ● What action to take next? Show user homepage for 5 seconds The 5 Second Test 4
  5. 5. 5
  6. 6. Write website copy in the Problem > Solution Format ➡ What is the PROBLEM your clients/customers & prospects have? ➡ What is the SOLUTION you provide to that problem? OR, Call out your Key Differentiator What Does this Look Like On a Website? 6
  7. 7. 2nd: Does Your Website Pass the OTHER 5 Second Test? 7
  8. 8. ➡ Flash content ➡ Too many HTTP requests ➡ Large file sizes ➡ Ineffective caching ➡ Server issues Load time should be under 5.3 seconds 8 CENSORED
  9. 9. Website Dos: Start Here 9
  10. 10. Design Your Homepage for 1st time visitors, not repeat visitors 10
  11. 11. Plan your content around what users want to do most 11
  12. 12. Publish new content frequently 12
  13. 13. Website Dos: Compel action 13
  14. 14. Have 2 CTAs: 1. Primary 2. Secondary 14
  15. 15. Keep your CTAs always in sight 15
  16. 16. For highest % Conversions, Make CTAs specific to your audience 16
  17. 17. For highest % Conversions, Make CTAs resonate with your audience 17
  18. 18. For highest % Conversions, Make CTAs valuable to your audience 18
  19. 19. Website Dos: Once You’ve Nailed Those… 19
  20. 20. Show people who you are.
  21. 21. Write Your Bio in FIRST person. Write like you talk. Don’t be so formal Tell Your Story 21
  22. 22. 22 Use your Customers Words. Speak to their Concerns
  23. 23. Even large teams can have fun with their site and be personable Show Some Personality 23
  24. 24. Include a “Welcome Video” on Homepage People Connect with People, Not Brands 24
  25. 25. Move “offline” conversation starters online 25
  26. 26. Website Dont’s 26
  27. 27. Don’t Have more than 5 pages in the main navigation 27
  28. 28. Don’t Make Your Site Hard to Read. 28
  29. 29. Make Copy Easy to Scan 29
  30. 30. Don’t ignore SEO basics! 30 Know your keywords ● Static content ● Frequently updated content Hit the big 4: ● Page title ● Metadescription ● H1 ● Alt text
  31. 31. 31 Don’t hide your fees
  32. 32. 32
  33. 33. 33
  34. 34. Don’t forget to include a direct link to your calendar 34
  35. 35. Don’t Be Afraid to Toot Your Own Horn. 35
  36. 36. Don’t be boring. Above all…
  37. 37. 37 Questions? Email: marketing@fmgsuite.com Samantha Russell Chief Evangelist @SamanthaTwenty /samanthacrussell fmgsuite.com

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